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	<title>AWARDS AND ACCOLADES &#8211; Foster + Svensson branding agency</title>
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		<title>Apothecary certified with e-Trustmark for the 4th year in a row</title>
		<link>https://fostersvensson.com/2026/02/27/apothecary-certified-with-e-trustmark-for-the-4th-year-in-a-row/</link>
		
		<dc:creator><![CDATA[Vladimir von Bergdorff]]></dc:creator>
		<pubDate>Fri, 27 Feb 2026 08:30:17 +0000</pubDate>
				<category><![CDATA[AWARDS AND ACCOLADES]]></category>
		<category><![CDATA[E-COMMERCE]]></category>
		<category><![CDATA[NEWS]]></category>
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					<description><![CDATA[Apothecary has been certified for the 4th year in a row with the national trust mark in electronic commerce "e-Trustmark".]]></description>
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									<h4>Apothecary has been awarded the national e-commerce trust mark “e-Trustmark” for the fourth consecutive year. This certification confirms that Apothecary conducts its online operations in full compliance with the laws of the Republic of Serbia, as well as with the highest standards of e-commerce best practices and consumer protection. The continued display of the e-Trustmark seal on the Apothecary website underscores our ongoing commitment to transparency, reliability, and secure online business practices.</h4>								</div>
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									<h5><em>To further strengthen a trusted and seamless e-commerce environment, Apothecary offers customers multiple secure payment options. In addition to cash on delivery, customers may complete purchases online using Visa, Mastercard, Maestro, and DinaCard payment cards issued by all banks. Payments can also be made via Apple Pay and Google Pay digital wallets. All online transactions are securely processed through the payment gateway provided by Raiffeisen Bank.</em></h5>								</div>
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									<p>The national e-Trustmark certification was established as part of the Development of E-Commerce project, the first structured initiative aimed at introducing recognized trust mark principles and best practices into Serbia’s business community. The project was funded by the European Union through the IPA 2012 program “Development of Electronic Business,” in partnership with the Ministry of Trade, Tourism and Telecommunications and the Ministry of Economy of the Republic of Serbia. </p>								</div>
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									<p>Aligned with European trust mark standards for online shopping and consumer protection, the e-Trustmark framework is designed to enhance the quality, transparency, and reliability of domestic online retailers. By strengthening trust between merchants and customers, the initiative supports the continued growth of e-commerce in both national and international markets, contributing to the broader development of Serbia’s digital economy. </p>								</div>
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															<img fetchpriority="high" decoding="async" width="1024" height="684" src="https://fostersvensson.com/storage/2024/02/photo_news_article_apothecary.rs_trustmark-2024_ilustration-1024x684.png" class="attachment-large size-large wp-image-16577" alt="Apothecary certified with e-Trustmark for the second year in a row" srcset="https://fostersvensson.com/storage/2024/02/photo_news_article_apothecary.rs_trustmark-2024_ilustration-1024x684.png 1024w, https://fostersvensson.com/storage/2024/02/photo_news_article_apothecary.rs_trustmark-2024_ilustration-300x200.png 300w, https://fostersvensson.com/storage/2024/02/photo_news_article_apothecary.rs_trustmark-2024_ilustration-768x513.png 768w, https://fostersvensson.com/storage/2024/02/photo_news_article_apothecary.rs_trustmark-2024_ilustration-1536x1025.png 1536w, https://fostersvensson.com/storage/2024/02/photo_news_article_apothecary.rs_trustmark-2024_ilustration.png 2000w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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									<p><img decoding="async" class="alignnone  wp-image-11916" src="https://fostersvensson.com/storage/2023/06/logo_etrustmark-300x101.png" alt="" width="196" height="66" srcset="https://fostersvensson.com/storage/2023/06/logo_etrustmark-300x101.png 300w, https://fostersvensson.com/storage/2023/06/logo_etrustmark.png 500w" sizes="(max-width: 196px) 100vw, 196px" /></p>								</div>
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									<p>The e-Trustmark seal clearly signals to website visitors that an independent national authority has reviewed the online store and confirmed its compliance with the applicable laws of the Republic of Serbia, as well as with recognized standards of good business practice governing e-commerce. Customers shopping at Apothecary benefit from clearly defined rights and obligations regulated by Serbian legislation in the field of e-commerce. This regulatory framework includes the Law on Consumer Protection, the Law on Electronic Commerce, the Law on Trade, the Law on Advertising, and the Law on Personal Data Protection. Recognizing the specific nature of the digital environment, these laws establish mechanisms designed to ensure a high level of consumer protection and legal certainty in online transactions. e-Trustmark certification confirms that Apothecary has successfully undergone a comprehensive and rigorous verification process, meeting all prescribed standards required for certification. </p>								</div>
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									<p>This distinction affirms Apothecary position as a reliable and responsible online retailer of products and services. For customers, the e-Trustmark represents assurance of transparency and clarity at every stage of the purchasing journey. Certified merchants provide clear and accurate identification and contact information, detailed product descriptions, and full disclosure of pricing and any associated costs prior to the final order confirmation. The ordering process is structured to allow customers to review and amend their selections before completing a purchase, after which they receive formal confirmation of the transaction. In addition, certified merchants clearly communicate all contractual terms and conditions, offer secure and widely accepted payment methods, and ensure transparent and reliable delivery procedures. Customers are fully informed of their legal rights and obligations, including the right to withdraw from a contract and the applicable return policy. </p>								</div>
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															<img decoding="async" width="768" height="54" src="https://fostersvensson.com/storage/2025/12/apothecary.rs_payment-block-2025-768x54.png" class="attachment-medium_large size-medium_large wp-image-19617" alt="Foster + Svensson and Thornet have integrated Apple Pay and Google Pay into the Apothecary e-commerce website" srcset="https://fostersvensson.com/storage/2025/12/apothecary.rs_payment-block-2025-768x54.png 768w, https://fostersvensson.com/storage/2025/12/apothecary.rs_payment-block-2025-300x21.png 300w, https://fostersvensson.com/storage/2025/12/apothecary.rs_payment-block-2025-1024x71.png 1024w, https://fostersvensson.com/storage/2025/12/apothecary.rs_payment-block-2025-1536x107.png 1536w, https://fostersvensson.com/storage/2025/12/apothecary.rs_payment-block-2025-2048x143.png 2048w" sizes="(max-width: 768px) 100vw, 768px" />															</div>
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									Equally important, e-Trustmark certified merchants maintain accessible and responsive customer support while upholding strict standards of privacy and personal data protection. Information regarding the collection, storage, and use of customer data is presented in a transparent and comprehensible manner, reinforcing trust and accountability in the digital marketplace.								</div>
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															<img loading="lazy" decoding="async" width="1024" height="512" src="https://fostersvensson.com/storage/2026/02/photo_services_ecommerce_credit-card-1300x650-1-1024x512.png" class="attachment-large size-large wp-image-20182" alt="E-commerce by Foster + Svensson" srcset="https://fostersvensson.com/storage/2026/02/photo_services_ecommerce_credit-card-1300x650-1-1024x512.png 1024w, https://fostersvensson.com/storage/2026/02/photo_services_ecommerce_credit-card-1300x650-1-300x150.png 300w, https://fostersvensson.com/storage/2026/02/photo_services_ecommerce_credit-card-1300x650-1-768x384.png 768w, https://fostersvensson.com/storage/2026/02/photo_services_ecommerce_credit-card-1300x650-1.png 1300w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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					E-commerce solution by Foster + Svensson			</h2>
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									<h4>The e-Trustmark certification provides customers with the assurance that they are shopping with a reliable and fully verified merchant. Apothecary is proud to have successfully completed the rigorous certification process and to have earned the national mark of trust in <a href="https://fostersvensson.com/e-commerce/" target="_blank" rel="noopener">e-commerce</a> for the forth consecutive year, proudly displaying the seal on its website.</h4>								</div>
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									<h5><em>To ensure a seamless and secure shopping experience, Apothecary offers customers multiple purchasing options. Orders can be placed with cash on delivery or online using all major payment cards issued in Serbia and abroad, including Visa, Mastercard, Maestro, and DinaCard, as well as through digital wallets such as Apple Pay and Google Pay. All online transactions are securely processed via the payment gateway provided by Raiffeisen Bank, with additional layers of 3D Secure protection, including Mastercard ID Check and Visa Secure. Full technical integration for these solutions was successfully implemented by <a href="https://www.fostersvensson.com" target="_blank" rel="noopener">Foster + Svensson</a> and <a href="https://www.thornet.fi" target="_blank" rel="noopener">Thornet</a>, ensuring reliability, security, and user-friendly functionality throughout the purchasing process.</em></h5>								</div>
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									<p>By earning the e-Trustmark certification for the fourth consecutive year, <a href="https://www.apothecary.rs" target="_blank" rel="noopener">Apothecary</a> further strengthens its position as a trusted and responsible participant in Serbia’s growing digital retail. As a marketing agency committed to delivering relevant and credible industry solutions, we are proud to highlight and amplify milestones that reflect operational excellence, regulatory compliance, and customer-centric business practices. Recognizing and communicating achievements of this caliber not only reinforces brand reputation but also contributes to the broader development of a transparent, secure, and trustworthy <a href="https://fostersvensson.com/e-commerce/" target="_blank" rel="noopener">e-commerce</a> ecosystem.</p>								</div>
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									<p style="margin: 0px; font-size: 10px; line-height: normal;"><strong>ABOUT FOSTER + SVENSSON</strong></p>
<p style="margin: 0px; font-size: 10px; line-height: normal;">Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Raiffeisen Bank, Banca Intesa, Addiko Bank, AikBank, Visa, Mastercard, Ericsson, Nokia, Telenor Group, Apple, Vodafone Group, A1 Telekom Austria Group, T-Mobile, CNN, RTS, Ringier Axel Springer, Samsung, Cheil, Huawei, Hisense, Gorenje, Asko, Ahold Delhaize, Nestlé, Procter &amp; Gamble, AstraZeneca, Richter Gedeon, Ursapharm, Inditex, Zara, BMW Group, Renault Group, Knight Frank. Work culture and ethics includes business excellence and delivery of outperforming results.&nbsp;</p><p style="margin: 0px; font-size: 10px; line-height: normal;">&nbsp;</p>
<p style="margin: 0px; font-size: 10px; line-height: normal;">Foster + Svensson in one of the founders of MAI Marina Abramović Institute.&nbsp;</p>								</div>
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		<title>For the 7th consecutive time, Creativepool UK has chosen Vladimir von Bergdorff as the world’s no.1 Account Director</title>
		<link>https://fostersvensson.com/2025/11/21/for-the-7th-consecutive-time-creativepool-uk-has-chosen-vladimir-von-bergdorff-as-the-worlds-no-1-account-director/</link>
		
		<dc:creator><![CDATA[Vladimir von Bergdorff]]></dc:creator>
		<pubDate>Fri, 21 Nov 2025 10:58:03 +0000</pubDate>
				<category><![CDATA[AWARDS AND ACCOLADES]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://fostersvensson.com/?p=19528</guid>

					<description><![CDATA[For 7 consecutive years, Vladimir von Bergdorff, the Managing Director of Foster + Svensson branding agency, has been recognized as the world’s top Account Director.]]></description>
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									<h4>For seven consecutive years, Vladimir von Bergdorff, the Managing Director of Foster + Svensson branding agency, has been recognized as the world’s top Account Director by Creativepool, a global creative industry network based in London, United Kingdom.</h4>								</div>
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									<h5><em>Creativepool exclusive Top 25 list ranks our esteemed colleague at the top, surpassing colleagues from renowned agencies such as Dentsu, DDB, BBDO, VML&amp;R, Havas, McCann, TBWA, OMD, McCann Health, Saatchi &amp; Saatchi, Ogilvy, and Leo Burnett. This remarkable achievement marks the seventh consecutive year that </em><a href="https://www.linkedin.com/in/vladimirvonbergdorff/" target="_blank" rel="noopener"><i>Vladimir von Bergdorff</i></a><em> has been acknowledged as the best in class.</em></h5>								</div>
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									<p>The <a href="https://creativepool.com/top-25/account-directors" target="_blank" rel="noopener">Creativepool Top 25 list</a> is determined by various factors, including award wins, client reviews, and likes on published projects. Being recognized in the Top 25 signifies Vladimir’s coveted badge from Foster + Svensson and his inclusion in the <a href="https://creativepool.com/top-25/account-directors" target="_blank" rel="noopener">exclusive Top 25</a> page alongside other top creatives on Creativepool. This achievement marks his seventh selection by Creativepool as one of the best in his field, with rankings of 2nd and 3rd in 2017 and 2018, and 1st place in 2019, 2020, 2021, 2022, 2023, 2024, and now in 2025. </p>								</div>
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									<p><a style="font-family: var( --e-global-typography-text-font-family ), Sans-serif;" href="https://www.linkedin.com/in/vladimirvonbergdorff/" target="_blank" rel="noopener">Vladimir</a> possesses over two decades of experience as a marketing, branding, and advertising professional, with a deep understanding of the multifaceted nature of business operations. His unique perspective on marketing stems from his diverse experience working from both the client and agency sides, providing him with a comprehensive 360-degree view. Throughout his career, he has collaborated with top multinational companies listed in the Fortune Global 500, holding various marketing positions and contributing to brands across different product design, business development, communication, branding, and advertising domains. Notable clients include HVB Bank, UniCredit Bank, Telenor Group, Ericsson, Apple, A1 Telekom Austria Group, Vodafone, SBB, Ahold Delhaize, Cheil, Samsung, P&amp;G, and Intesa Sanpaolo. </p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="734" src="https://fostersvensson.com/storage/2025/11/photo_vladimir-von-bergdorff-1024x734.png" class="attachment-large size-large wp-image-19593" alt="Vladimir von Bergdorff" srcset="https://fostersvensson.com/storage/2025/11/photo_vladimir-von-bergdorff-1024x734.png 1024w, https://fostersvensson.com/storage/2025/11/photo_vladimir-von-bergdorff-300x215.png 300w, https://fostersvensson.com/storage/2025/11/photo_vladimir-von-bergdorff-768x551.png 768w, https://fostersvensson.com/storage/2025/11/photo_vladimir-von-bergdorff.png 1300w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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									<p style="margin: 0px; font-size: 10px; line-height: normal;"><b>Photo:</b>&nbsp;Mag. Vladimir von Bergdorff, MA, Group Managing Director of Foster + Svensson.</p>								</div>
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									<p>In 2013, Vladimir founded <a href="https://fostersvensson.com/" target="_blank" rel="noopener">Foster + Svensson</a> marketing and branding agency. He began serving clients such as Telekom Serbia, MTS, MTEL, Raiffeisen Bank, Avon, BMW, Select Milk, Ringier Axel Springer, and Samsung in the digital marketing, data analytics, creative, and design sectors. In 2014, he created a PR campaign for Marina Abramović and the MAI Institute, which gained worldwide visibility and made him one of the founders of the MAI Institute. </p>								</div>
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									<p>Shortly after, in 2015, he supported the founding of Samsung’s in-house marketing agency, Cheil, as the Business Director for eight markets in the Adriatic region. Under his leadership, the team grew from eight to 177 employees in two years. He also secured new clients, including Raiffeisen Bank, Addiko Bank Croatia, P&amp;G, Oaza zdravlja, and Samsung. Additionally, he and his team established Samsung.com’s global publishing shared center in Serbia, which manages Samsung websites in over 50 countries, as a strong and solid base for further growth.</p>								</div>
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									<p>In 2019, Vladimir strengthened Foster + Svensson agency by acquiring new clients such as Richter Gedeon, McCann, MullenLowe &amp; Friends, Knez Petrol, Huawei, Apothecary, Scavolini, Hisense, Gorenje, Asko, Zara, HYCU, Pionir, Alfa-Plam, Almaks, Knight Frank, Mastercard, UniCredit Bank, Banca Intesa, Aik Banka, Leo Burnett, Samsung, Renault, Ursapharm, Heads Adriatic, Fitpass, and others. Later on, the <a href="https://fostersvensson.com/fosterova-grupa/" target="_blank" rel="noopener">Fosterova grupa</a> (The Foster Group) was established. The group has a five-tier structure, encompassing marketing, brand, and communication operations, non-profit activities, cosmetics, medical and pharmaceuticals operations, IT and technology, and media publishing. The group comprises the Foster + Svensson marketing and branding agency, the <a href="https://fostersvensson.com/brand-institute/" target="_blank" rel="noopener">Foster + Svensson Brand Institute</a>, a specialized unit for medical marketing communication <a href="https://fostersvensson.com/med/" target="_blank" rel="noopener">Foster + Svensson MED<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /></a>, an luxury online drugstore <a href="https://apothecary.rs/" target="_blank" rel="noopener">Apothecary</a>, and <a href="http://www.thornet.fi" target="_blank" rel="noopener">Thornet</a>, a technology company. </p>								</div>
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					Legacy and its heirs			</h2>
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									<p>Suvodolac is one of the oldest and rarest families in Serbia, dated back in 11th century between 1004-1008 during Byzantine Empire, when <a href="https://sr.wikipedia.org/wiki/Манастир_Суводол" target="_blank" rel="noopener">Suvodol monastery</a> was built and later rebuilt by Prince Lazar of Serbia as Nemanjić dynasty foundation in 14th century. Complete reconstruction was done during 1866 by Mihailo Obrenović, Prince of Serbia. Suvodol monastery is marked as a cultural monument of great importance under Institute for the Protection of Cultural Monuments of Serbia. </p>								</div>
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									<p>Dragiša Suvodolac, one of the few scholarship holders of His Majesty King Petar II Karađorđević of Yugoslavia, was personally recognized by the king for his talent and potential. King Petar II Karađorđević had long been searching for artists to work at the court in the fields of architecture, sculpture, painting, and art in general. With the patronage and scholarship of His Majesty and the Court, Dragiša secured further education and work. After completing his studies, he collaborated with sculptor and artist Ivan Meštrović on monumental works in Serbia, including “The Victor” monument on Kalemegdan in Belgrade (1928) and the “Monument to the Unknown Hero” atop Mount Avala (1938). Despite being colorblind, Dragiša Suvodolac created numerous other works of art, such as sculptures, busts, architectural drawings, and paintings, which are now owned by the Suvodolac and von Bergdorff families. Additionally, he contributed to the facade elements in the French neo-baroque and neo-renaissance styles on the House of Jevrem Grujić in Belgrade (1896), originally designed by the Italian master of decorative painting Domenico D’Andrea using the rare sgrafitto technique. This facade is considered an almost unique example of architecture in Belgrade. </p>								</div>
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									<p>For his exceptional work and contributions to the court, at the suggestion of the Marshal of the Court, His Majesty King Peter II Karađorđević of Yugoslavia honored Dragiša Suvodolac with the rank of Corporal of the Avala Detachment and the Silver Medal with Crown Rare on August 16, 1938, in Belgrade. This recognition is documented in the Military Geographical Institute Belgrade, as evidenced by the number № 821. The Silver Medal, featuring the image of HM King of Yugoslavia Aleksandar Karađorđević, was crafted in Vienna by “<a href="https://anno.onb.ac.at/cgi-content/anno-plus?apm=0&amp;aid=wzj&amp;datum=19030005&amp;seite=00000158" target="_blank" rel="noopener">Mayer’s Söhne k.u.k.Hof u. Kammer-Juweliere Ordenfabrikanten Wien</a>”, a renowned jewelry shop.</p>								</div>
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									<p><a style="font-family: var( --e-global-typography-text-font-family ), Sans-serif;" href="https://de.wikipedia.org/wiki/V._Mayer’s_Söhne" target="_blank" rel="noopener">Vincenz Mayer’s Söhne</a>, established in 1810, was a renowned jewelry company in Vienna. Initially, it served as a purveyor to the Imperial and Royal Court. Throughout the 19th and 20th centuries, it emerged as one of the most significant jewelers of religious orders in Vienna. The company’s address was Stock-im-Eisen-Platz 7 in the 1st district, Innere Stadt (Inner City). After Vincenz Mayer’s passing in 1865, his three sons—Joseph, Vincenz, and Franz Mayer—successfully inherited and continued the business. Their efforts led them to become one of the first and most esteemed jewelers in the Austro-Hungarian Empire. Beyond jewelry and silverware, they also crafted orders and decorations, including the Order of the Iron Crown for the state. Their exceptional skills in precious metal craftsmanship were widely recognized. </p>								</div>
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									<p>Vincenz Mayer’s Söhne stood out as one of the few Austrian companies operating in this sector, alongside C. F. Rothe &amp; Neffe. The company’s commitment to quality and exceptional service earned them the prestigious titles of Imperial and Royal Court Jewelers and later, Chamber Jewelers to the Emperor and Empress. Around 1900, Vincenz Mayer’s Söhne, a company of appraisers of precious objects for the Imperial Court Marshal’s Office and suppliers to the Chancellery of the Imperial Austrian Order of Franz Joseph, manufactured all classes of this order, primarily in gold. Their customers included foreign sovereigns and the most distinguished Viennese social circles. The company also supplied the courts of Serbia, Montenegro, Yugoslavia, Bulgaria, the Vatican, Persia, the Ottoman Empire, and many others. The shop on Stock-im-Eisen-Platz featured a permanent exhibition of art objects and household goods. However, the outbreak of the First World War and the collapse of the monarchy brought difficult times for the company. Due to the economic crisis in the postwar years, the company had to close in 1922. </p>								</div>
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									<p>In the Austro-Hungarian Dual Monarchy, an Imperial and Royal Court Supplier (<a href="https://de.wikipedia.org/wiki/K.u.k._Hoflieferant" target="_blank" rel="noopener">k.u.k. Hoflieferant</a>) was a merchant or service provider (from 1911, also a company) granted imperial privilege to supply goods and services to the court in Vienna. These companies could be either state-owned (owned by the court) or privately owned. Before the Austro-Hungarian Compromise of 1867, which established the Dual Monarchy, companies were known as <a href="https://de.wikipedia.org/wiki/K.u.k._Hoflieferant" target="_blank" rel="noopener">k.k. Hoflieferant</a> (Imperial and Royal Purveyor to the Court) or simply Imperial Purveyor to the Court. This title was awarded only to companies that were leaders in quality within their sector. Therefore, the title <a href="https://de.wikipedia.org/wiki/K.u.k._Hoflieferant" target="_blank" rel="noopener">k.u.k. Hoflieferant</a> signified the highest class, the pinnacle of business achievement at the time. During Austria-Hungary’s golden age, over 500 purveyors to the court operated in Vienna alone, with others in Bad Ischl, Budapest, Karlovy Vary, Prague, and beyond. The total number of all companies is estimated at 2,500. Even today, several companies and businesses proudly retain this title and openly use it. In Vienna, Austria, there are still about two dozen. Purveyors to the Imperial and Royal Court continue to enjoy a stellar reputation and an aura of exclusivity and superior quality, reflecting the products that once graced the Imperial Court. These products remain among the most expensive and exclusive in the country, highly valued by customers and enthusiasts alike. To be awarded and decorated by His Majesty with a medal made in jewelry shops like these indicates excellence in work that stands out even above their own. </p>								</div>
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									<p>The Von Bergdorff family line stands out due to its unique intermarriage with various royal orders spanning across the Kingdom of Yugoslavia (Kingdom of Serbs, Croats, and Slovenes), Austria, Liechtenstein, and Switzerland. Consequently, it represents a distinctive family lineage with a relatively rare number of descendants. </p>								</div>
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									<p><a style="font-family: var( --e-global-typography-text-font-family ), Sans-serif;" href="https://creativepool.com/" target="_blank" rel="noopener">Creativepool</a>, a global creative industry network, connects agencies, brands, and creative talents through a social vertical platform. The platform showcases creative works and campaigns, bringing them to the forefront. This is 7th year in a row for&nbsp;<a href="https://www.linkedin.com/in/vladimirvonbergdorff/" target="_blank">Vladimir von Bergdorff</a>&nbsp;to be recognized and listed as world&#8217;s no.1 Account Manager on the&nbsp;<a href="https://creativepool.com/top-25/account-directors" target="_blank" rel="noopener">exclusive Creativepool Top 25 page</a>.&nbsp;</p>								</div>
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									<p style="margin: 0px; font-size: 10px; line-height: normal;"><strong>ABOUT FOSTER + SVENSSON</strong></p>
<p style="margin: 0px; font-size: 10px; line-height: normal;">Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Raiffeisen Bank, Banca Intesa, Visa, Mastercard, Ericsson, Telenor Group, Apple, Vodafone Group, A1 Telekom Austria Group, T-Mobile, CNN, RTS, Samsung, Cheil, Huawei, Hisense, Ahold Delhaize, Nestlé, Procter &#038; Gamble, AstraZeneca, Richter Gedeon, Ursapharm, Inditex, Zara, Renault Group, Knight Frank. Work culture and ethics includes business excellence and delivery of outperforming results.
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<p style="margin: 0px; font-size: 10px; line-height: normal;">Foster + Svensson is one of the founders of MAI Marina Abramović Institute.</p>								</div>
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		<title>Creativepool nominated “Apothecary LAB” for best branding</title>
		<link>https://fostersvensson.com/2025/07/03/creativepool-nominated-apothecary-lab-for-best-branding/</link>
		
		<dc:creator><![CDATA[Vladimir von Bergdorff]]></dc:creator>
		<pubDate>Thu, 03 Jul 2025 09:31:46 +0000</pubDate>
				<category><![CDATA[AWARDS AND ACCOLADES]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://fostersvensson.com/?p=19065</guid>

					<description><![CDATA[Online luxury cosmetics and drugstore Apothecary has been nominated in the Branding category for its newly launched skincare brand named “Apothecary LAB”.]]></description>
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									<h4>Online luxury cosmetics and drugstore Apothecary has been nominated in the “Branding” category for its newly launched skincare brand named “<a style="font-family: 'Dm Sans', sans-serif; font-size: 22px;" href="https://apothecary.rs/content/52-apothecary-lab" target="_blank" rel="noopener">Apothecary LAB</a>”. In total, this is a 4-year-in-a-row nomination for Apothecary, this time for the Branding and creation of a completely new brand on the market. The nomination comes from the worldwide professionals in the creative and advertising industry who are members of the Creativepool from the United Kingdom. This nomination demonstrates the creation and design of the “Apothecary LAB”, the birth of the new skincare brand on the market.</h4>								</div>
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									<blockquote><p>The awards are given every year in several different categories that cover almost all areas of marketing and constitute a kind of recognition for the displayed creativity. Voting consists of two parts: voting by the audience and voting by global judges – the expert jury. The jury that will decide on the nominees consists of directors, founders, and creative directors from agencies and companies such as Wolff Olins, Saffron, BBDO, McCann, Havas, Dentsu, R/GA, Google, Interbrand, Publicis Groupe, TBWA, Cheil, Iris, Saatchi &amp; Saatchi, VML, Huge, Accenture Song, FCB, Ogilvy, Grey, Ketchum, Mullen Lowe, Publicis Health, Saatchi &amp; Saatchi Wellness, Financial Times, TikTok, DHL, Sky, and respective others.</p></blockquote>								</div>
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									<p>The voting of the audience and the jury lasts until July 17, 2025, while the award ceremony will be organized on September 11th in London, as every year. This year’s awards will be presented in 55 categories. </p>								</div>
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									<p>Along with the “Apothecary LAB” and its branding, this year projects from companies and brands were also nominated, such as Dior, L’Oréal, Porsche, Rolls-Royce, Aston Martin, Emirates, AD Architectural Digest, Starbucks, Pepsi, Pernod Ricard, Ballantine’s, Absolute, UKTV, Heineken, Samsung, Real Madrid, Coca-Cola, LEGO, Doritos, Lipton, Snickers, BBC Studios Creative, Ford, Condé Nast, Vogue, GQ, Toyota, Honor, Hitachi, Purina, McDonald’s, Virgin Media O2, Costa Coffee, Universal Music Group, 7UP, IKEA, Lays, Elemis, Bank Australia, HSBC, AT&amp;T, Japan Airlines, Netflix, Amazon, Google, designed and created by agencies and consultancies including Deloitte, Oliver Wyman, Ketchum, Starcom, VML, TBWA, Huge, Momentum, BBD, Saatchi &amp; Saatchi, R/GA, Dentsu, Grey, Wolff Olins, BBDO, MRM, Wieden+Kennedy, DDB, McCann Worldgroup, Scholz &amp; Friends, Ogilvy, Cheil, Iris, FCB, Publicis Groupe, VMLR&amp;R, Droga5, and Serviceplan, among others. </p>								</div>
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									<p style="margin: 0px; font-size: 10px; line-height: normal;">Photo: Apothecary LAB branding designed by Foster + Svensson.</p>								</div>
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					Apothecary LAB products are inspired by regenerative medicine based on bio-science			</h2>
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									<blockquote>After five years of research and development of products inspired by regenerative medicine based on bio-science and biotechnology, “Apothecary LAB” will present an innovative brand that will feature dermocosmetic products based on natural ingredients and promoting the regeneration of healthy skin cells. The special scientific line of high-quality premium cosmetic skincare products that will be presented by “Apothecary LAB” was designed by a pharmacist and is a unique private product recipe containing natural ingredients and will have its premiere this year.</blockquote>								</div>
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									<p>“Apothecary LAB” offers skin care solutions based on bioscience, and in particular on biotechnologies. Inspired by regenerative medicine, “Apothecary LAB” is a special scientific line of high-quality premium cosmetic skincare products. Created by a pharmacist, the unique private product recipe contains natural ingredients. The development of “Apothecary LAB” products has been underway since 2020, with over 5 years spent researching and building the brand and skincare line. “Apothecary LAB” was created at the same time as the Apothecary luxury online drugstore, while the development of the product and brand took place in parallel and over a long period of time, as Apothecary sets extremely high standards in its work. </p>								</div>
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									<p>The environment we live in, lifestyle, diet, and hormonal variations are some of the factors that affect the biological function of the skin. “Apothecary LAB” expertise in bio-science is dedicated to creating safe, powerful, sustainable, and natural skincare tailored to the needs of men and women. The products created by “Apothecary LAB” aim to prevent skin aging, hyperpigmentation, stimulate collagen and fibroblasts, as well as slow down photoaging and rejuvenate the skin in the form of high-quality dermocosmetic treatments. </p>								</div>
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									<p style="margin: 0px; font-size: 10px; line-height: normal;">Video: Apothecary LAB branding designed by Foster + Svensson.</p>								</div>
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									<p>“Apothecary LAB” adheres to strict standards, placing products on the market only if they represent a significant improvement in the industry and for humans in general. In addition to innovation, “Apothecary LAB” strive to ensure that the products are safe and effective, providing results that are truly transformative. It is important to note that “Apothecary LAB” maintains a cruelty-free stance, does not perform any tests on animals, while the products are vegan and exclude harmful elements such as parabens, sulphates, and other toxic and unnecessary chemical ingredients from their formulations. Skincare protocols are unique and depend on several different factors, especially the methodology they follow. “Apothecary LAB” develops products based on active ingredients extracted from plants, which are intended for different skin types and for different purposes. </p>								</div>
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									<blockquote>Regenerative cosmetics bring innovations in skincare because they were developed and inspired by regenerative medicine, ingredients that can only be found in nature and used as such, but also by science that advances more every day. “Apothecary LAB” strives for completely pure products made from natural ingredients using the latest scientific trends in their processing. Purity is important, and this is what guides us in creating the unique “Apothecary LAB” brand. </blockquote>								</div>
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									<p>Wanting everyone to recognize the “Apothecary LAB” brand, we constantly follow news from various fields of pharmacy, medicine, chemistry, as well as evolution in many other areas such as skin rejuvenation, anti-aging and regeneration. The product packaging will reflect exactly what is inside, the purity of the formula and ingredients, the ease of use, and the recognizable modern and contemporary design. The choice of ingredients is very narrow because “Apothecary LAB” is guided by the highest standards in skin safety within the directives prescribed by the EU and Serbia, as well as the amount of active ingredients that do not include those that can irritate the skin in any way, but only what can please the skin and make every skin beautiful and cared for. </p>								</div>
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									<p>As a luxury brand of dermocosmetic products for skin regeneration and longevity, “Apothecary LAB” is based on bio-science, empowered by biotechnological advances, and inspired by regenerative medicine. After the completion of preparations and obtaining the appropriate approvals and testing based on the health and dermatological suitability of the product, the premiere of the “Apothecary LAB” product is planned for 2025. </p>								</div>
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									<p>Before that, Apothecary confirms that it has successfully submitted an application to the Intellectual Property Office of the Republic of Serbia for the protection of its trademark, i.e. name, graphic sign (logo), and the name &#8220;Apothecary LAB&#8221;, in order to ensure legal protection and show that only products marked with the trademark and name &#8220;Apothecary LAB&#8221; are legal on the market. Apothecary drugstore submitted the application for trademark protection based on the Law on Trademarks of the Republic of Serbia and the Decree on the contents of the register of applications and the register of trademarks, the content of requests and proposals submitted in the procedure for recognition and protection of the trademark, and data published in the official gazette of the competent body. The registered trademark, colour, and brand name &#8220;Apothecary LAB&#8221; are indicated by the Vienna classification (27.5.1; 27.5.10; 27.5.17; 29.1.6) and the Nice class (3; 5), while the goods and services class trademark is defined within cosmetics and dietary supplements. </p>								</div>
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									<p>Apothecary LAB wants to be one of the most prestigious and innovative brands in the world. </p>								</div>
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																<a href="https://creativepool.com/annual/2025/shortlist/#Branding" target="_blank">
							<img loading="lazy" decoding="async" width="300" height="300" src="https://fostersvensson.com/storage/2025/07/Annual-2025-Resources-Badges.png" class="attachment-medium size-medium wp-image-19180" alt="Creativepool nominated “Apothecary LAB” for best branding" srcset="https://fostersvensson.com/storage/2025/07/Annual-2025-Resources-Badges.png 300w, https://fostersvensson.com/storage/2025/07/Annual-2025-Resources-Badges-150x150.png 150w" sizes="(max-width: 300px) 100vw, 300px" />								</a>
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									<blockquote>Within our agency pharmaceutical department Foster + Svensson MED<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />, we were in charge of brand naming, logo design, trademark registration, brand and product launch go-to-market strategy, product line naming, product labelling design, packaging design, and marketing communication. </blockquote>								</div>
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									<p><em>– The creativity and work of the Apothecary have been recognized by experts from all over the world, and we are the only ones from Serbia and the region who have been nominated for the Creativepool award this year. Our culture is to nurture and enrich society by focusing on building highly aesthetic, cultural, and polite relationships with customers who we treat as equals, instead of focusing on pushy sales methods or aggressive buying aimed at gaining profit. Rather, we help customers identify which product is for them and which will help them in the truest sense of the word. This is already the fourth year that we have been recognized by the respective experts and the creative industry all over the world, and we are very proud of that because those are coming from the areas of economy, design, marketing, and commerce which saw and recognized us as we build the transformation of our society with business excellence which, in things, is a true example of how a company should behave and act. Our mission from the very beginning is that life can be more beautiful, and now we are demonstrating live by unveiling a completely new skincare brand on the market named “Apothecary LAB”</em>, says <a href="https://www.linkedin.com/in/vladimirvonbergdorff/" target="_blank" rel="noopener">Mr. Vladimir von Bergdorff, MA</a><span style="font-family: var( --e-global-typography-text-font-family ), Sans-serif;">, Managing Director of Foster + Svensson and Apothecary</span><a style="font-family: var( --e-global-typography-text-font-family ), Sans-serif;" href="https://www.linkedin.com/in/vladimirsuvodolac/" target="_blank" rel="noopener">. </a></p>								</div>
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									<p><em>We still want to change and reshape the market by introducing new and innovative safe products, but also to continue with the current practice, which is to display full details of every product in a high-quality manner, while paying attention to its every detail and aesthetic display. Apothecary presents its offer by showing the functional benefits and additional value of the product, so that customers could be able to see all aspects of the product before the actual purchase. </em></p>								</div>
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									<p><em>We are pleased and honored that the nomination for the Branding of “Apothecary LAB” stands together with other global brands, companies, and agencies such as Dior, L’Oréal, Wolff Olins, Saffron, Aston Martin, Porsche, Rolls-Royce, BBC, Interbrand, Google, Saatchi &amp; Saatchi, Publicis Groupe, Leo Burnett, Accenture Song, Samsung, and Cheil</em>. </p>								</div>
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									<p><em>Within the Branding category, “Apothecary LAB” is nominated along with the agencies and companies such as Huge, Interbrand Japan, PepsiCo, and nominated, handpicked and will be judged by most respected and industry relevant representatives from Interbrand, R/GA, and Saffron among respective others. It’s an honor to be shortlisted and to stand next to such world-class brands&#8221;</em>, additionally points out&nbsp;<a href="https://www.linkedin.com/in/vladimirvonbergdorff/" target="_blank">Mr. Vladimir von Bergdorff, MA</a>.</p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="768" src="https://fostersvensson.com/storage/2025/07/Creativepool-2025-Apothecary-LAB-1024x768.png" class="attachment-large size-large wp-image-19151" alt="Creativepool nominated “Apothecary LAB” for best branding" srcset="https://fostersvensson.com/storage/2025/07/Creativepool-2025-Apothecary-LAB-1024x768.png 1024w, https://fostersvensson.com/storage/2025/07/Creativepool-2025-Apothecary-LAB-300x225.png 300w, https://fostersvensson.com/storage/2025/07/Creativepool-2025-Apothecary-LAB-768x576.png 768w, https://fostersvensson.com/storage/2025/07/Creativepool-2025-Apothecary-LAB-1536x1152.png 1536w, https://fostersvensson.com/storage/2025/07/Creativepool-2025-Apothecary-LAB-2048x1536.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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									<p style="margin: 0px; font-size: 10px; line-height: normal;">Photo: Apothecary LAB branding designed by Foster + Svensson.</p>								</div>
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									<blockquote><p><a href="https://fostersvensson.com/med/" target="_blank">Foster + Svensson MED<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /></a>&nbsp;is a specialized unit which develops marketing solutions and communication material for the healthcare, medical, and pharmaceutical industry. The agency designed and conceived the complete concept, identity, and development of the “Apothecary LAB” brand, as a pure example of designing thinking, strategy, and product development, positioning “Apothecary LAB” as a scientific, bio-tech, and luxury skincare product line.</p></blockquote>								</div>
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									<p>Open call for public voting of Creativepool Awards 2025 is available via the link <a href="https://creativepool.com/annual/2025/shortlist/#Branding" target="_blank" rel="noopener">https://creativepool.com/annual/2025/shortlist/#Branding</a>. It is necessary to select the “<b>BRANDING</b>” category, then within “<b>Individuals</b>” section to select “<b>Apothecary LAB brand design</b>” and click on the “<b>VOTE</b>” button. </p>								</div>
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									<p>The voting of the audience and the jury lasts until July 17th, while the award ceremony will be organized on September 11th, 2025, in London, United Kingdom. </p>								</div>
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									<p>Creativepool is the global creative industry network, connecting agencies, brands, and creative talents via a social vertical platform that brings creative works and campaigns to the forefront. </p>								</div>
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									<p style="margin: 0px; font-size: 10px; line-height: normal;"><strong>ABOUT FOSTER + SVENSSON</strong></p><p style="margin: 0px; font-size: 10px; line-height: normal;">Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Raiffeisen Bank, Banca Intesa, Visa, Mastercard, Ericsson, Telenor Group, Apple, Vodafone Group, A1 Telekom Austria Group, T-Mobile, CNN, RTS, Samsung, Cheil, Huawei, Hisense, Ahold Delhaize, Nestlé, Procter &amp; Gamble, AstraZeneca, Richter Gedeon, Ursapharm, Inditex, Zara, Renault Group, Knight Frank. Work culture and ethics includes business excellence and delivery of outperforming results. </p><p style="margin: 0px; font-size: 10px; line-height: normal;"> </p><p style="margin: 0px; font-size: 10px; line-height: normal;">Foster + Svensson in one of the founders of MAI Marina Abramović Institute. </p>								</div>
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		<title>50Pros recognized Foster + Svensson as one of Summer 2025 “Best in Industry” Top Firms</title>
		<link>https://fostersvensson.com/2025/06/18/50pros-recognized-foster-svensson-as-one-of-summer-2025-best-in-industry-top-firms/</link>
		
		<dc:creator><![CDATA[Vladimir von Bergdorff]]></dc:creator>
		<pubDate>Wed, 18 Jun 2025 09:27:01 +0000</pubDate>
				<category><![CDATA[AWARDS AND ACCOLADES]]></category>
		<category><![CDATA[CORPORATE]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://fostersvensson.com/?p=18811</guid>

					<description><![CDATA[50Pros from New York City (USA) announced that Foster + Svensson has been recognized as one of 50Pros’ Summer 2025 “Best in Industry” Top Firms.]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="18811" class="elementor elementor-18811">
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									<h4>50Pros from New York City (USA) announced that Foster + Svensson has been recognized as one of 50Pros’ Summer 2025 “Best in Industry” Top Firms.</h4>								</div>
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									<blockquote>This recognition is awarded to outstanding firms and agencies that demonstrate exceptional performance, client satisfaction, and leadership in their field.</blockquote>								</div>
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															<img loading="lazy" decoding="async" width="300" height="225" src="https://fostersvensson.com/storage/2025/06/logo_50Pros-300x225.png" class="attachment-medium size-medium wp-image-18817" alt="" srcset="https://fostersvensson.com/storage/2025/06/logo_50Pros-300x225.png 300w, https://fostersvensson.com/storage/2025/06/logo_50Pros-1024x768.png 1024w, https://fostersvensson.com/storage/2025/06/logo_50Pros-768x576.png 768w, https://fostersvensson.com/storage/2025/06/logo_50Pros-1536x1152.png 1536w, https://fostersvensson.com/storage/2025/06/logo_50Pros-2048x1536.png 2048w" sizes="(max-width: 300px) 100vw, 300px" />															</div>
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									<p>As a symbol of recognition and trust, 50Pros awarded a badge to Foster + Svensson highlighting its excellence in work and trust. According to Gartner, firms that display credentials such as these badges can boost conversion rates by up to 30-40% — as they demonstrate trust, authority, and credibility to prospective clients. </p>								</div>
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									<p>Advertising and marketing agency Foster + Svensson remains thankful to 50Pros for being recognized as &#8220;Best in Industry&#8221; Top Firm.</p>								</div>
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									<p style="margin: 0px; font-size: 10px; line-height: normal;"><strong>ABOUT FOSTER + SVENSSON</strong></p>
<p style="margin: 0px; font-size: 10px; line-height: normal;">Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Telenor Group, Ericsson, Apple, Vodafone Group, A1 Telekom Austria Group, RTS, Samsung, Cheil, Huawei, Hisense, Ahold Delhaize, Procter &amp; Gamble, Richter Gedeon, AstraZeneca, Banca Intesa, Raiffeisen Bank, Mastercard, Inditex, Zara, Renault Group. Work culture and ethics includes business excellence and delivery of outperforming results.</p>
<p>&nbsp;</p>
<p style="margin: 0px; font-size: 10px; line-height: normal;">Foster + Svensson is one of the founders of MAI Marina Abramović Institute.</p>								</div>
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		<title>Creativepool nominee Apothecary for best digital campaign</title>
		<link>https://fostersvensson.com/2024/07/01/creativepool-nominee-apothecary-for-best-digital-campaign/</link>
		
		<dc:creator><![CDATA[Vladimir von Bergdorff]]></dc:creator>
		<pubDate>Mon, 01 Jul 2024 09:08:12 +0000</pubDate>
				<category><![CDATA[AWARDS AND ACCOLADES]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://fostersvensson.com/?p=17265</guid>

					<description><![CDATA[Apothecary has been nominated for the third year in a row, by professionals in the creative and advertising industry who are members of the Creativepool from UK.]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="17265" class="elementor elementor-17265">
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									<h4>Online pharmacy and cosmetic store Apothecary has been nominated in Web category for the third year in a row, by professionals in the creative and advertising industry who are members of the Creativepool from United Kingdom. This time the nomination comes for a digital campaign in which throughout the year Apothecary promotes face and body skincare, but also suncare products and protocol.</h4>								</div>
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									<blockquote><p>The awards are given every year in several different categories that cover almost all areas of marketing and constitute a kind of recognition for the displayed creativity. Voting consists of two parts: voting by the audience and voting by global judges &#8211; expert jury. The jury that will decide on the nominees consists of directors, founders and creative directors from agencies and companies such as Wolff Olins, Bang &amp; Olufsen, The Coca-Cola Company, Amazon, Ericsson, Tag Heuer, Zurich Insurance Company, Accenture, Grey, R/GA, Cheil, VML, FCB, Huge, Dentsu, Droga5, Omnicom Media Group, BBDO, WPP, IMAX, McCann, Publicis Groupe, Ogilvy, and BBC.</p></blockquote>								</div>
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									<p>The voting of the audience and the jury lasts until July 11, 2024, while the award ceremony will be organized on September 5 in London, as every year. This year&#8217;s awards will be presented in 39 categories. </p>								</div>
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									<p>Along with the Apothecary and its year-round suncare campaign, this year projects from agencies and clients were also nominated such as Roche, Pernod Ricard, Sky Sports, Saatchi &amp; Saatchi, McCann, Uber, Ford, Asics, Droga5, Real Madrid, Huge, McDonald&#8217;s, PWC, Coca-Cola, SC Johnson, Lego, BBC, Alpro, Interbrand, Pepsi, Riyadh Air, Grey, CBRE, Bloomberg, Lloyds Bank, BBD, GSK, Google, Pizza Hut, Iris, Samsung, Nike, Carlsberg, m&amp;m&#8217;s, JBL, American Express, Delta Airlines, Toyota, Aston Martin, Whiskas, Bombay Sapphire, FC Barcelona, Heinz, Avon, Porsche, Aperol, Netflix, The Body Shop, Guinness, Heineken, FIFA, Havas, TBWA, Ketchum London, MullenLowe, Juventus, Publicis Groupe, Cadbury, Johnnie Walker, Dentsu, Leo Burnett, Ogilvy, R/GA, Cheil, Wolff Olins, VML&amp;R, Warner Brothers, Bang &amp; Olufsen, Innocent, and Courvoisier, among respective others.</p>								</div>
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									<p style="margin: 0px; font-size: 10px; line-height: normal;">Photo: Apothecary suncare year-round campaign designed by Foster + Svensson.</p>								</div>
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					Business design out of market research and data, while predicting the right path based on consumer behavior			</h2>
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									<blockquote>Apothecary was created in 2020 by Foster + Svensson marketing agency, at the time of the COVID-19 virus pandemic, when there was a lockdown with limited access of going out of home and in-person social connection. This led in advancing digital communication among people, such as having audio and video calls via variety of apps, while shopping online, where e-commerce overall recorded significant rise, as people were not able to move around and get out of their homes.</blockquote>								</div>
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									<p>Even though Foster + Svensson had many research reports stating that people will stop buying and using makeup products such as face foundations, lipsticks, lip pencils, blushes, highlighters, because of placing protection mask on facial and nasal area, it was highlighted that significant drop in sales may occur, both in retail and online. This however didn&#8217;t happen in practice, at least not in online retail. Led by industry and market research, but also by analyizing on people and businesses behavior, it was easy to understand that such will not happen so easily, as people will work remotely and start using video and conferencing calls, leading towards quite opposite &#8211; to increase sales in makeup and skincare, as people will still be visually seen. On the other hand, people will need support in getting dietary supplements, due the lockdown and being unable to visit pharmacies and drugstores, which includes sales and home delivery of recommended products for boosting body immune system and health.</p>								</div>
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									<p>Quickly, the e-commerce platform, primarily created for the need of clients within pharmaceutical industry, has evolved from an agency product and conceptual design to a fully independent, operational and registered online store. In a very short period of time, Apothecary has positioned itself as an online store focused on offering top quality products for a better life. That was the right moment in which the agency demonstrated on an operational example that it cannot only develop an e-commerce platform, but the entire e-commerce system and business, which moved from words to actions, where fully understood all the advantages and challenges of the e-commerce industry. </p>								</div>
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									<p style="margin: 0px; font-size: 10px; line-height: normal;">Photo: Apothecary suncare year-round campaign designed by Foster + Svensson.</p>								</div>
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									<p><em>&#8211; The creativity and work of the Apothecary have been recognized by experts from all over the world, and we are the only ones from Serbia and the region who have been nominated for the Creativepool award this year. Our culture is to nurture and enrich society by focusing on building highly aesthetic, cultural and polite relationships with customers who we treat as equals, instead of focusing on pushy sales methods or aggressive buying aimed at gaining profit. Rather, we help customers identify which product is for them and which will help them in the truest sense of the word. This is already the third year that we have been recognized by experts and the creative industry all over the world, and we are very proud of that because those are coming in area of economy, design, marketing and commerce which saw and recognized us as we build the transformation of our society with business excellence which, in things, is a true example of how a company should behave and act. Our mission from the very beginning is that life can be more beautiful, and through this campaign for body and skincare, primarily protection from the sun and harmful UV rays, we are trying to show how we protect our customers throughout the year. It is important for us to point out that protection from the sun should not last only during the summer, but during whole year, and that UV rays could bring some benefits, but also damage to the cells, skin and body. We set care as foundation of our business, while demonstrating transparency, openness and honesty, as well as a long-term relationship</em>, says Mr. Vladimir Suvodolac, MA, Managing Director of the Apothecary. </p>								</div>
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									<p><em>The campaign for sun protection displayed over 400 suncare products on the Serbian market, where the focus is to explain in a simple and understandable way that every protection is not 100% safe, and that exposure to the sun&#8217;s rays must be moderate and well controlled. With a series of articles that we published on our website and product pages, we highlighted the advantages and ways of protection, but at the same time we created a system that automatically recognizes the customer who orders products from the suncare range. This is precisely why we created guidelines entitled &#8220;Responsible behavior in the sun, regular and adequate protection against the negative effects of solar radiation&#8221;, which are automatically delivered to customers in the form of printed material, and during product packaging. In this way, we want to additionally inform our customer about the benefits of sunbathing, such as the creation of vitamin D, but primarily about how to additionally protect from harmful UVA/UVB rays, preserve complexion, get a tan, and that it is necessary to be aware of the existence of extremely harmful effects of exposure to the sun&#8217;s rays, such as burns, dehydration and negative impact on the skin, body, and on cellular level. Thus, we stretched this campaign from digital and e-commerce channels to post-sales, in the form of printed educational material as a reminder, so that people could truly rely on Apothecary as a place which takes care of its customers</em>, emphasizes Mr. Suvodolac. </p>								</div>
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									<p><em>We still want to change and reshape the market by introducing new and innovative safe products, but also to continue with the current practice, which is to display full details of every product in a high-quality manner, while paying attention to its every detail and aesthetic display. Apothecary presents its offer by showing the functional benefits and additional value of the product, so that customers could be able to see all aspects of the product before the actual purchase. We are extremely pleased and honored that the nomination of the Apothecary store stands together with global agencies and brands such as Roche, Wolff Olins, Bang &amp; Olufsen, Tag Heuer, Nike, Aston Martin, Porsche, Amazon, BBC, Interbrand, Lloyds Bank, American Express, Google, PWC, Saatchi &amp; Saatchi, Publicis Groupe, Leo Burnett, Accenture, Samsung, and Cheil</em>, additionally points out Mr. Vladimir Suvodolac, Managing Director of Apothecary. </p>								</div>
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								<img loading="lazy" decoding="async" width="3000" height="3643" src="https://fostersvensson.com/storage/2024/07/5.png" class="attachment-full size-full" alt="Creativepool nominee Apothecary for best digital campaign" srcset="https://fostersvensson.com/storage/2024/07/5.png 3000w, https://fostersvensson.com/storage/2024/07/5-247x300.png 247w, https://fostersvensson.com/storage/2024/07/5-843x1024.png 843w, https://fostersvensson.com/storage/2024/07/5-768x933.png 768w, https://fostersvensson.com/storage/2024/07/5-1265x1536.png 1265w, https://fostersvensson.com/storage/2024/07/5-1687x2048.png 1687w" sizes="(max-width: 3000px) 100vw, 3000px" />							</div>
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									<p style="margin: 0px; font-size: 10px; line-height: normal;">Photo: Apothecary hompeage with suncare campaign designed by Foster + Svensson.</p>								</div>
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									<blockquote>Marketing agency Foster + Svensson designed and conceived the complete concept, identity and development of the online drugstore Apothecary, as a pure example of designing thinking, strategy, software development, and operational execution and running, by positioning Apothecary as a premium and luxury pharmacy and cosmetic online retailer with first-class customer support and care.</blockquote>								</div>
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									<p>The public can vote for the best of Creativepool Awards 2024 via the link <a href="https://bit.ly/Creativepool2024_Apothecary" target="_blank" rel="noopener">https://bit.ly/Creativepool2024_Apothecary</a>. It is necessary to select the &#8220;<b>WEB</b>&#8221; category, then select &#8220;<b>Apothecary suncare year-round campaign</b>&#8221; in the &#8220;<b>Individuals</b>&#8221; section and click on the &#8220;<b>VOTE</b>&#8221; button. </p>								</div>
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									<p>The voting of the audience and the jury lasts until July 11, while the award ceremony will be organized on September 5, 2024.&nbsp;</p>								</div>
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									<p>Creativepool is the global creative industry network, connecting agencies, brands and creative talents via social vertical platform that brings creative works and campaigns to the forefront. </p>								</div>
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									<p style="margin: 0px; font-size: 10px; line-height: normal;"><strong>ABOUT FOSTER + SVENSSON</strong></p><p style="margin: 0px; font-size: 10px; line-height: normal;">Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Telenor Group, Ericsson, Apple, Vodafone Group, A1 Telekom Austria Group, RTS, Samsung, Cheil, Huawei, Hisense, Ahold Delhaize, Procter &amp; Gamble, Richter Gedeon, AstraZeneca, Banca Intesa, Raiffeisen Bank, Mastercard, Inditex, Zara, Renault Group. Work culture and ethics includes business excellence and delivery of outperforming results. </p><p style="margin: 0px; font-size: 10px; line-height: normal;"> </p><p style="margin: 0px; font-size: 10px; line-height: normal;"> </p><p style="margin: 0px; font-size: 10px; line-height: normal;">Foster + Svensson in one of the founders of MAI Marina Abramović Institute.</p>								</div>
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		<title>Apothecary certified with e-Trustmark for the second year in a row</title>
		<link>https://fostersvensson.com/2024/02/23/apothecary-certified-with-e-trustmark-for-the-second-year-in-a-row/</link>
		
		<dc:creator><![CDATA[Vladimir von Bergdorff]]></dc:creator>
		<pubDate>Fri, 23 Feb 2024 12:25:03 +0000</pubDate>
				<category><![CDATA[AWARDS AND ACCOLADES]]></category>
		<category><![CDATA[E-COMMERCE]]></category>
		<guid isPermaLink="false">https://fostersvensson.com/?p=16564</guid>

					<description><![CDATA[After being certified for the first-time last year, this year Apothecary was also certified with the e-Trustmark, national mark of trust in e-commerce.]]></description>
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									<h4>After being certified for the first-time last year, this year Apothecary was also certified with the e-Trustmark, national mark of trust in e-commerce. Obtaining the certificate for the second year in a row and placing the e-Trustmark mark on the site highlights the credibility of online store which conducts trade in accordance with the laws of the Republic of Serbia and the rules of excellent business practice in area of e-commerce and customer protection. At the same time, to unify the real electronic business, Apothecary has enabled its customers to buy products by cash on delivery, as well as online by Visa, DinaCard, Mastercard, Maestro and American Express payment cards issued by all banks, directly through its website, and with the solution of Banca Intesa e-commerce platform.</h4>								</div>
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									<h5><em>The project Development of e-commerce includes the process of awarding a trust mark in online commerce (e-Trustmark) as the first initiative for the introduction of e-Trustmark principles and practices in the business community of Serbia. The IPA 2012 project &#8220;Development of electronic business&#8221; was financed by the European Union, and the beneficiaries and main partners of the project are the Ministry of Trade, Tourism and Telecommunications and the Ministry of Economy of the Republic of Serbia. e-Trustmark is aligned with the concept of European trust marks for protection and shopping on the Internet. The purpose of this certificate is to improve the quality of domestic online stores and establish trust between online retailers and customers who use e-commerce. Establishing trust between merchants and customers stimulates e-commerce both on the national and international markets and has a positive impact on the economy of Serbia&#8221;.</em></h5>								</div>
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															<img fetchpriority="high" decoding="async" width="1024" height="684" src="https://fostersvensson.com/storage/2024/02/photo_news_article_apothecary.rs_trustmark-2024_ilustration-1024x684.png" class="attachment-large size-large wp-image-16577" alt="Apothecary certified with e-Trustmark for the second year in a row" srcset="https://fostersvensson.com/storage/2024/02/photo_news_article_apothecary.rs_trustmark-2024_ilustration-1024x684.png 1024w, https://fostersvensson.com/storage/2024/02/photo_news_article_apothecary.rs_trustmark-2024_ilustration-300x200.png 300w, https://fostersvensson.com/storage/2024/02/photo_news_article_apothecary.rs_trustmark-2024_ilustration-768x513.png 768w, https://fostersvensson.com/storage/2024/02/photo_news_article_apothecary.rs_trustmark-2024_ilustration-1536x1025.png 1536w, https://fostersvensson.com/storage/2024/02/photo_news_article_apothecary.rs_trustmark-2024_ilustration.png 2000w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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									<p><img decoding="async" class="alignnone  wp-image-11916" src="https://fostersvensson.com/storage/2023/06/logo_etrustmark-300x101.png" alt="" width="196" height="66" srcset="https://fostersvensson.com/storage/2023/06/logo_etrustmark-300x101.png 300w, https://fostersvensson.com/storage/2023/06/logo_etrustmark.png 500w" sizes="(max-width: 196px) 100vw, 196px" /></p>								</div>
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									<p>The e-Trustmark sign of trust highlights website visitors and customers that an independent national authority has checked the online store and found that it operates in accordance with the applicable laws of the Republic of Serbia and the rules of good business practice that also regulate the field of e-commerce. </p><p>Customers who shop at the Apothecary have legal rights and obligations as consumers, regulated by a series of laws that regulate the field of electronic commerce in the Republic of Serbia. These include the Law on Consumer Protection, the Law on Electronic Commerce, the Law on Trade, the Law on Advertising, the Law on the Personal Data Protection. Considering the nature of the virtual environment and its specificities, laws have provided for a series of solutions that will provide customers with an adequate level of protection of their rights when shopping online. </p><p>The e-Trustmark certified mark is a confirmation that the merchant, i.e. the Apothecary through which you want to buy products, has passed rigorous control, and met the requirements for certification, which proves that it is a reliable merchant, i.e. a site for online purchase of products and services.</p>								</div>
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									<p>e-Trustmark confirms to the customer that the merchant provides clear and precise information about his identity and contacts, the product description is precise with all important information, the merchant provides all information about the price and all associated costs before the final step of ordering, the customer has the ability to clearly follow the entire ordering process with the possibility of correction at any time, and where upon completion he receives confirmation of receipt of the order. At the same time, the merchant clearly and comprehensibly represents all the conditions and contractual obligations of the customer, offers a transparent and generally accepted method of payments, offers a transparent and safe method of delivery, and the merchant presents to the customers in a clear and comprehensible manner all their legal rights and obligations, the right to withdraw from contract and transparent product return policy. A certified merchant with the e-Trustmark mark also has transparent and easily accessible customer support, which at the same time respects privacy and ensures adequate protection of all collected customer data. All information on the method of collection, storage and use of this data is available to the customer in an easy and comprehensible manner.</p>								</div>
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									A certified online store can display the e-Trustmark in one or more places on the site. It confirms that an independent control of the trader and its online store has been carried out. The label can be found in various places on the store website, and on the Apothecary site it is located at the bottom of every page and is placed in the lower right corner. By clicking on the e-Trustmark, a new website of the independent body opens, which displays the Certificate and confirmation of its validity. The e-Trustmark certificate shows relevant information about the merchant, confirmation that it meets all e-Trustmark criteria, and the date the certificate was issued, as well as its validity period. During the validity of the certificate, it should be noted that an independent body continues to control and perform periodic verification of the fulfillment of all conditions and rules of certification of the site to which the certificate was awarded.								</div>
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									e-Trustmark confirms that customers are shopping at reliable merchant. Apothecary remains very proud and grateful to have passed the rigorous certification process and earned the national mark of trust in e-commerce for the second year in a row, which we proudly displayed on our website. Apothecary offers its customers the possibility of ordering and purchasing products both with cash on delivery when delivering the product to the desired address, and in cooperation with our partner Post Serbia, as well as with all payment cards issued in Serbia and abroad such as Visa, Mastercard, Maestro, American Express and DinaCard with the solution of Banca Intesa e-commerce platform, additional security protections Mastercard Secure and Visa Secure, as well as technical integrations and design for which Foster + Svensson is in charge.								</div>
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					E-commerce solution by Foster + Svensson			</h2>
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									<p><em>&#8220;Apothecary wants to point out the importance of respecting its customers, regardless of basket value of the order, through the relationship Apothecary builds through its website, social media, as well as through the complete communication which is made with its customers. We believe that we all deserve a little better life and that&#8217;s why we actively get involved and join initiatives that result in a better relationship with customers and their greater respect. For us, this is the basic standard that we want to be adopted and applied in Serbia as well, so that as many transactions as possible remain in our country, and thus contribute to the further growth and development of the country and society. We are grateful for receiving the e-Trustmark certificate for the second year in a row, because for us it is a confirmation that we show our respect for our customers, as well as society, where we represent a true example of business excellence</em>&#8220;, says Mr. Vladimir Suvodolac, Managing Director of Apothecary.</p>								</div>
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									<p>Apothecary is present on market with two main brands, where Apothecary is carrier and flagship, positioned as luxury and premium cosmetics, health, and dietary supplements online drugstore, while also having Apothecary [M] as targeted brand for men skincare and product line, all available at <a href="http://www.apothecary.rs" target="_blank" rel="noopener">www.apothecary.rs</a>. </p><p><span style="color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: #ffffff;">Foster + Svensson stands behind brand and identity design of Apothecary, graphic standards, strategy and corporate communications, website development, digital and e-commerce solution, along with integration with the bank as the payment processor.</span></p><p><span style="background-color: #ffffff; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;"> </span></p>								</div>
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									<p style="margin: 0px; font-size: 10px; line-height: normal;"><strong>ABOUT FOSTER + SVENSSON</strong></p>
<p style="margin: 0px; font-size: 10px; line-height: normal;">Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Telenor Group, Ericsson, Apple, Vodafone Group, A1 Telekom Austria Group, RTS, Samsung, Cheil, Huawei, Hisense, Ahold Delhaize, Procter &amp; Gamble, Richter Gedeon, AstraZeneca, Banca Intesa, Raiffeisen Bank, Mastercard, Inditex, Zara, Renault Group. Work culture and ethics includes business excellence and delivery of outperforming results.</p>
<p style="margin: 0px; font-size: 10px; line-height: normal;">
</p><p style="margin: 0px; font-size: 10px; line-height: normal;">Foster + Svensson in one of the founders of MAI Marina Abramović Institute.</p>								</div>
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		<title>Apothecary nominated for HotSpot &#8217;23 e-commerce award</title>
		<link>https://fostersvensson.com/2024/01/20/apothecary-nominated-for-hotspot-23-e-commerce-award/</link>
		
		<dc:creator><![CDATA[Vladimir von Bergdorff]]></dc:creator>
		<pubDate>Sat, 20 Jan 2024 10:19:25 +0000</pubDate>
				<category><![CDATA[AWARDS AND ACCOLADES]]></category>
		<category><![CDATA[E-COMMERCE]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://fostersvensson.com/?p=16325</guid>

					<description><![CDATA[Apothecary is among ten companies nominated for an HotSpot '23 e-commerce award in the "Beauty, Health &#038; Wellbeing Online Store of the year" category.]]></description>
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									<h4>The HotSpot e-commerce awards event was established by the eCommerce Association of Serbia (ECS), which brings together all companies of the digital ecosystem for the joint improvement of Serbian e-commerce market. Through its activities, ECS advocates promotion of safe internet trade and the regulation, through education of consumers and the trade sector overall. Bringing together the best experts in the area of e-commerce industry, this award is not only a physical statuette, but i also symbolizes the pinnacle of success that will remain forever engraved in golden letters in the history of electronic commerce in Serbia.</h4>								</div>
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									<h5><em>Through the HotSpot e-commerce awards 2023, companies compete for 23 awards. Each of them carries a special value and weight, because the industrial stamp of e-commerce is shaped thanks to exceptional individuals, diverse brands and innovative leaders from different sectors. Part of our group and client, Apothecary is among ten companies nominated for an award in the &#8220;Beauty, Health &#038; Wellbeing Online Store of the year&#8221; category.</em></h5>								</div>
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									<p>Voting is very simple and requires only a few steps:</p><p>&#8211; it is necessary to visit the site <a href="https://www.hotspotawards.com/glasanje" target="_blank" rel="noopener">www.hotspotawards.com/glasanje</a><br />&#8211; enter your first and last name <br />&#8211; enter your email address <br />&#8211; within the second category &#8220;<b>Beauty, Health &amp; Wellbeing Online Store of the year</b>&#8221; select &#8220;<b>Apothecary – Aesthetics drogerie</b>&#8221; <br />&#8211; scroll down the page and press the &#8220;Glasanje&#8221; button </p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="805" src="https://fostersvensson.com/storage/2024/01/photo_news_foster-svensson-for-apothecary.rs_ecommerce-hotspot-award-23-1024x805.png" class="attachment-large size-large wp-image-16327" alt="Apothecary nominated for &quot;HotSpot &#039;23 e-commerce awards&quot;" srcset="https://fostersvensson.com/storage/2024/01/photo_news_foster-svensson-for-apothecary.rs_ecommerce-hotspot-award-23-1024x805.png 1024w, https://fostersvensson.com/storage/2024/01/photo_news_foster-svensson-for-apothecary.rs_ecommerce-hotspot-award-23-300x236.png 300w, https://fostersvensson.com/storage/2024/01/photo_news_foster-svensson-for-apothecary.rs_ecommerce-hotspot-award-23-768x604.png 768w, https://fostersvensson.com/storage/2024/01/photo_news_foster-svensson-for-apothecary.rs_ecommerce-hotspot-award-23.png 1110w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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									The eCommerce Association of Serbia and HotSpot have carefully chosen the sectors and awards in which direct competitors will compete on the market. Although each of the companies contributes to the development of online shopping in their industry, the public and the jury will have the key word on which companies will be rewarded for success in the digital world. The audience is given the key right to vote and select those companies they consider extremely successful in the digital environment.								</div>
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									The expert jury for the HotSpot &#8217;23 e-commerce awards consists of representatives of the Serbian Association of Managers, Microsoft, Mastercard, Visa, Ikea, the Faculty of Economics, Escape and the Serbian Chamber of Commerce.								</div>
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									Public voting for the HotSpot &#8217;23 e-commerce awards begins on January 19, 2024 and will continue until midnight on January 30, 2024. During this period, the audience will have the opportunity to support their favorites. The broadest public has the right to vote, that is, any person. In order to vote successfully, a person should fill in the mandatory data fields (name, surname and email), otherwise his vote will be declared as invalid. Each person can vote once for one candidate in the selected category, and any subsequent voting attempts will be rejected. In this way, one person can cast at least one and at most 23 votes during the entire voting period. The award ceremony is scheduled for February 7, 2024.								</div>
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															<img loading="lazy" decoding="async" width="1024" height="1024" src="https://fostersvensson.com/storage/2024/01/photo_apothecary.rs-website-1024x1024.png" class="attachment-large size-large wp-image-16328" alt="Apothecary nominated for &quot;HotSpot &#039;23 e-commerce awards&quot;" srcset="https://fostersvensson.com/storage/2024/01/photo_apothecary.rs-website-1024x1024.png 1024w, https://fostersvensson.com/storage/2024/01/photo_apothecary.rs-website-300x300.png 300w, https://fostersvensson.com/storage/2024/01/photo_apothecary.rs-website-150x150.png 150w, https://fostersvensson.com/storage/2024/01/photo_apothecary.rs-website-768x768.png 768w, https://fostersvensson.com/storage/2024/01/photo_apothecary.rs-website-650x650.png 650w, https://fostersvensson.com/storage/2024/01/photo_apothecary.rs-website-1300x1300.png 1300w, https://fostersvensson.com/storage/2024/01/photo_apothecary.rs-website.png 1440w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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									<h5>Apothecary strives to be a leader in the industry and to be recognized as an example of good business practice. In addition, Apothecary remain fully committed to the improvement of e-commerce in Serbia, where products are presented in transparent and detailed way, while also taking care of its customers from the first contact, until the moment of product delivery and its opening. Apothecary wants to point out the importance of respecting customers, regardless of the size of the order, through the relationship, which is built through the website, social media, as well as through the complete communication.</h5>								</div>
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									<h5><em>At Apothecary it is believed that all people deserve a more beautiful life and that is why Apothecary is actively involved and join initiatives that result in a better relationship with customers while expressing greater respect. This is the basic standard at Apothecary, with a goal to be adopted and applied in Serbia as well, so that as many transactions as possible remain in country, and thus contribute to the further growth and development of the country and society. Apothecary offers only original products, of proven quality and from reliable manufacturers.</em></h5>								</div>
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									<p>We at Foster + Svensson are very proud for designing, creating, and developing Apothecary brand and e-commerce website. Apothecary is an online premium and luxury drugstore, focused on offering premium and top-quality skincare, face, body and hair care products. Apothecary was created at the beginning of 2020 when Foster + Svensson created an e-commerce and communication platform, which was recognized by the leading pharmaceutical companies, both manufacturers and pharmacies. Foster + Svensson realized that its platform is significantly different from others and that can freely be present it as independent, and not just to be an e-commerce product from the shelf, but to really be an operational website. That is how Foster + Svensson created Apothecary. From an idea to a real operating company, demonstrating in live our full services range. </p>								</div>
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					<a class="qodef-shortcode qodef-m  qodef-button qodef-layout--textual   qodef-html--link" href="https://hotspotawards.com/glasanje" target="_blank"  style="font-size: 15px">
	<span class="qodef-m-text">Vote for Apothecary at HotSpot ’23 e-commerce awards</span>
    <span class="qodef-m-arrow"><svg class="qodef-svg--button-arrow" xmlns="http://www.w3.org/2000/svg" width="10" height="10" viewBox="0 0 9.8 9.8"><g><path d="m.4 9.4 9-9"/><path d="M.4.5h8.9"/><path d="M9.3 9.4V.5"/></g><g><path d="m.4 9.4 9-9"/><path d="M.4.5h8.9"/><path d="M9.3 9.4V.5"/></g></svg></span>
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									<p style="margin: 0px; font-size: 10px; line-height: normal;"><strong>ABOUT FOSTER + SVENSSON</strong></p>
<p style="margin: 0px; font-size: 10px; line-height: normal;">Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Telenor Group, Ericsson, Apple, Vodafone Group, A1 Telekom Austria Group, RTS, Samsung, Cheil, Huawei, Hisense, Ahold Delhaize, Procter &amp; Gamble, Richter Gedeon, AstraZeneca, Banca Intesa, Raiffeisen Bank, Mastercard, Inditex, Zara, Renault Group. Work culture and ethics includes business excellence and delivery of outperforming results.</p>
<p style="margin: 0px; font-size: 10px; line-height: normal;">
</p><p style="margin: 0px; font-size: 10px; line-height: normal;">Foster + Svensson in one of the founders of MAI Marina Abramović Institute.</p>								</div>
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		<title>Leo Burnett and Foster + Svensson awarded by UEPS for Samsung online marketing campaign</title>
		<link>https://fostersvensson.com/2023/12/27/leo-burnett-and-foster-svensson-awarded-by-ueps-for-samsung-online-marketing-campaign/</link>
		
		<dc:creator><![CDATA[Vladimir von Bergdorff]]></dc:creator>
		<pubDate>Wed, 27 Dec 2023 11:32:25 +0000</pubDate>
				<category><![CDATA[AWARDS AND ACCOLADES]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://fostersvensson.com/?p=16106</guid>

					<description><![CDATA[UEPS awarded Leo Burnett and Foster + Svensson by winning 3rd place for online campaign "See beyond colours" by Samsung.]]></description>
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									<h4>UEPS (Association for market communications of Serbia) awarded Leo Burnett and Foster + Svensson by winning 3rd place for online campaign &#8220;See beyond colours&#8221; by Samsung.</h4>								</div>
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									<h5><em>Online campaign included promotion of Samsung Galaxy S23 Ultra flagship smartphone by using digital marketing channels such as dedicated microsite, social media, display ads, innovative digital channels, local publishers, DOOH, Spotify, and influencers which displayed USP&#8217;s and benefits of the product.</em></h5>								</div>
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									Samsung is a South Korean multinational manufacturing conglomerate founded in 1938 and represents one of the most important and relevant premium handset manufacturers. UEPS is the oldest market communication in Serbia founded in 1960 and preserves status of most prestigious industry marketing and advertising authority.								</div>
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									We remain proud for working together with Leo Burnett and Samsung for over a decade, and now being jointly awarded for our latest work by UEPS.								</div>
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									<p style="margin: 0px; font-size: 10px; line-height: normal;"><strong>ABOUT FOSTER + SVENSSON</strong></p>
<p style="margin: 0px; font-size: 10px; line-height: normal;">Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Telenor Group, Ericsson, Apple, Vodafone Group, A1 Telekom Austria Group, RTS, Samsung, Cheil, Huawei, Hisense, Ahold Delhaize, Procter &amp; Gamble, Richter Gedeon, AstraZeneca, Banca Intesa, Raiffeisen Bank, Mastercard, Inditex, Zara, Renault Group. Work culture and ethics includes business excellence and delivery of outperforming results.</p>
<p>&nbsp;</p>
<p style="margin: 0px; font-size: 10px; line-height: normal;">Foster + Svensson is one of the founders of MAI Marina Abramović Institute.</p>								</div>
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		<title>Creativepool UK selects Vladimir Suvodolac as world no.1 Account Director for the 5th time in a row</title>
		<link>https://fostersvensson.com/2023/11/01/creativepool-uk-selects-vladimir-suvodolac-as-world-no-1-account-director-for-the-5th-time-in-a-row/</link>
		
		<dc:creator><![CDATA[F + S]]></dc:creator>
		<pubDate>Wed, 01 Nov 2023 09:27:57 +0000</pubDate>
				<category><![CDATA[AWARDS AND ACCOLADES]]></category>
		<category><![CDATA[NEWS]]></category>
		<guid isPermaLink="false">https://new.fostersvensson.com/?p=14176</guid>

					<description><![CDATA[For the 5 consecutive years, Managing Director of Foster + Svensson branding agency Vladimir Suvodolac is selected as world no.1 Account Director by Creativepool from London, United Kingdom.]]></description>
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									<h4>For the 5 consecutive years, Managing Director of Foster + Svensson branding agency Vladimir Suvodolac is selected as world no.1 Account Director by Creativepool from London, United Kingdom.</h4>								</div>
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									<h5><em>The global creative industry network Creativepool ranked our colleague within its exclusive Top 25 list, by placing him on the first position, in front of colleagues from agencies such as McCann, Publicis, VML&amp;R, Dentsu, Havas, DDB, BBDO, TBWA, Ogilvy, R/GA, Cheil. This is 5th year in a row where Vladimir Suvodolac is being ranked as best in class.</em></h5>								</div>
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									<p>The Creativepool <a href="https://creativepool.com/top-25/account-directors">Top 25 list</a> is calculated by a number of factors including award wins, reviews left by clients and likes on published projects. Being in the Top 25 means that Vladimir for Foster + Svensson coveted Top 25 badge and being listed in <a href="https://creativepool.com/top-25/account-directors">exclusive Top 25 page</a> along with the rest of the best on Creativepool. In total, this is 7th time that Vladimir is being selected by Creativepool among the best in class by holding 2nd and 3rd ranking in 2017 and 2018, and 1st place in 2019, 2020, 2021, 2022 and 2023.</p>								</div>
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									Vladimir is experienced marketing, branding and advertising professional with over 20 years of experience and understanding of a multi-faceted business operation. Maintains a one-of-a-kind perspective on marketing, having worked from both the client and the agency side with a 360° perspective. He worked with top multinational companies to be found in Fortune Global 500 within various marketing positions and brands, covering product design, development, communication, branding and advertising for companies such as HVB Bank, UniCredit Bank, Telenor Group, Ericsson, Apple, A1 Telekom Austria Group, Vodafone, SBB, Ahold Delhaize, Cheil, Samsung, P&#038;G, Intesa Sanpaolo.
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									In 2013, Vladimir founded Foster + Svensson marketing and branding agency, and started servicing clients such as Telekom Serbia, MTS, MTEL, Raiffeisen Bank, Avon, BMW, Select Milk, Ringier Axel Springer and Samsung in the area of digital marketing, data analytics, creative and design. In 2014 created PR campaign for Marina Abramović and MAI Institute by gaining worldwide visibility and became one of the founders of MAI Institute.								</div>
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									Soon afterwards in 2015, he supported founding of Samsung in-house marketing agency Cheil as Business Director for 8 markets in Adriatic region, and grew team from 8 to 177 employees in 2 years, while also winning new clients like Raiffeisen Bank, Addiko Bank Croatia, P&#038;G, Oaza zdravlja. Together with his team, he also established Samsung.com global publishing shared center in Serbia, for managing Samsung websites in more than 50 countries.								</div>
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									In 2019 Vladimir strengthen Foster + Svensson agency by winning new clients including Richter Gedeon, McCann, MullenLowe &#038; Friends, Knez Petrol, Huawei, Apothecary, Scavolini, Hisense, Gorenje, Asko, Zara, HYCU, Pionir, Alfa-Plam, Almaks, Knight Frank, Mastercard, UniCredit Bank, Banca Intesa, AIK Banka, Leo Burnett, Samsung, Heads Adriatic, Fitpass, and other clients respectively.								</div>
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									Vladimir holds MA degree in design of University of Arts in Belgrade, and also studied at Faculty of Physics at Belgrade University. In 2019 he lectured marketing and communication at MEF Faculty of Applied Management, Economics and Finance in Serbia. Vladimir is a member of Suvodolac family from Belgrade, Serbia, with modern origin back in 1860’s. His grandfather Dragiša Suvodolac, a Royal Court artist, worked with sculptor Ivan Meštrović on creating “The Victor“ monument in Belgrade (1928) and Memorial monument to the Unknown Hero atop Mount Avala in Belgrade (1938), facade elements in the French neo-baroque and neo-renaissance style on the House of Jevrem Grujić in Belgrade (1896) originally created by the Italian master of decorative painting Domenico D’Andrea by using very rare sgrafitto technique, almost unique example of architecture in Belgrade. 								</div>
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									Suvodolac is one of the oldest and rarest families in Serbia, dated back in 11th century between 1004-1008 during Byzantine Empire, when Suvodol monastery was built and later rebuilt by Prince Lazar of Serbia as Nemanjić dynasty foundation in 14th century. Complete reconstruction was done during 1866 by Mihailo Obrenović, Prince of Serbia. Suvodol monastery is marked as a cultural monument of great importance under Institute for the Protection of Cultural Monuments of Serbia. The family of Suvodolac was awarded in 1938 by King Peter II Karađorđević of Yugoslavia with Royal Household Silver Medal with Crown Rare for visual art services including painting, sculpture, and architecture.								</div>
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									<span style="background-color: #ffffff; font-family: var( --e-global-typography-text-font-family ), Sans-serif;">Creativepool is the global creative industry network, connecting agencies, brands and creative talents via social vertical platform that brings creative works and campaigns to the forefront.</span>								</div>
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									<p style="margin: 0px; font-size: 10px; line-height: normal;"><strong>ABOUT FOSTER + SVENSSON</strong></p>
<p style="margin: 0px; font-size: 10px; line-height: normal;">Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and founded in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 14 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500, such as HVB Group, UniCredit Group, Telenor Group, Ericsson, Apple, A1 Telekom Austria Group, RTS, Samsung, Cheil, Huawei, Hisense. Work culture and ethics includes business excellence and delivery of outperforming results.</p>
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<p style="margin: 0px; font-size: 10px; line-height: normal;">Foster + Svensson is one of the founders of MAI Marina Abramović Institute.</p>								</div>
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		<title>e-Trustmark certificate in e-commerce for the Apothecary</title>
		<link>https://fostersvensson.com/2023/06/07/e-trustmark-certificate-in-e-commerce-for-the-apothecary/</link>
		
		<dc:creator><![CDATA[F + S]]></dc:creator>
		<pubDate>Wed, 07 Jun 2023 10:52:59 +0000</pubDate>
				<category><![CDATA[AWARDS AND ACCOLADES]]></category>
		<category><![CDATA[E-COMMERCE]]></category>
		<guid isPermaLink="false">https://new.fostersvensson.com/?p=11901</guid>

					<description><![CDATA[The e-Trustmark certified sign confirms that you are dealing with a reliable merchant. Apothecary is very proud and grateful to have passed the rigorous certification process and obtained the national mark of trust in e-commerce, which is proudly displayed on its website. ]]></description>
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									<h4>At the end of 2022, the Apothecary started the process of regulation and certification of its website, in order to obtain the national &#8220;e-Trustmark&#8221; certificate, a mark of trust in e-commerce. Obtaining and placing the e-Trustmark certificate on the website highlights the credibility of the retailer who conducts its trade via the Internet in accordance with the laws of the Republic of Serbia and the rules of good business practice in the field of e-commerce and customer protection. At the same time, in order to unify e-commerce experience, Apothecary has enabled its customers to buy products with cash upon package delivery or with bank cards such as Visa, Mastercard, Maestro, AmericanExpress and DinaCard directly at Apothecary website.</h4>								</div>
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									<blockquote><p>&#8220;<b>The e-Trustmark sign of credibility informs website visitors and customers that an independent national authority has checked the online store and found that it operates in accordance with the applicable laws of the Republic of Serbia and the rules of good business practice that also regulate the area of e-commerce.&#8221;</b></p><p><img loading="lazy" decoding="async" class="size-medium wp-image-11916 alignleft" src="https://new.fostersvensson.com/wp-content/uploads/2023/06/logo_etrustmark-300x101.png" alt="" width="300" height="101" srcset="https://fostersvensson.com/storage/2023/06/logo_etrustmark-300x101.png 300w, https://fostersvensson.com/storage/2023/06/logo_etrustmark.png 500w" sizes="(max-width: 300px) 100vw, 300px" /></p></blockquote>								</div>
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									<p>The project Development of electronic business includes the process of awarding a certified mark in e-commerce (e-Trustmark) as the first initiative for the introduction of e-Trustmark principles and practices in the business community of Serbia. The IPA 2012 project &#8220;Development of electronic business&#8221; was financed by the European Union, and the beneficiaries and main partners of the project are the Ministry of Trade, Tourism and Telecommunications and the Ministry of Economy of the Republic of Serbia. e-Trustmark is aligned with the concept of European certified trust marks for protection and shopping on the Internet. The purpose of this label is to improve the quality of domestic online stores and establish trust between online retailers and customers who buy products and services online. Establishing trust between retailers and customers stimulates e-commerce both on the national and international markets and has a positive impact on the economy of Serbia.</p>								</div>
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									<p>Customers who buy online have legal rights and obligations as consumers, and they are regulated by a series of laws that regulate the field of electronic commerce in the Republic of Serbia. These include the law on consumer protection, the law on electronic commerce, the law on trade, the law of customer data protection, and the law on advertising. Considering the nature of the virtual environment and its specificities, the law has foreseen a series of solutions that will provide customers with an adequate level of protection of their rights when shopping on the Internet. The e-Trustmark certified mark is a confirmation that the retailer, i.e. the site through which you want to buy products, has passed rigorous control and met the requirements for certification, which proves that it is a reliable merchant, i.e. a site for online purchase of products and services.</p>								</div>
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									<p>The e-Trustmark certified sign confirms to customers that the retailer provides clear and precise information about its identity and contacts, the product description is accurate with all essential information, the merchant provides all information about the price and all associated costs before the final step of ordering, where the customer has the possibility of clearly tracking the complete ordering process with the possibility of correction at any time, and where upon completion it receives a confirmation of receipt of the order. At the same time, the retailer clearly and comprehensibly represents all the terms and contractual obligations for the customer, offers a transparent and generally accepted methods of payment, offers a transparent and safe methods of delivery, and the merchant presents to the customer in a clear and comprehensible manner all its legal rights and obligations, the right to withdraw or cancel the contract and transparent product return policy. A certified retailer with the e-Trustmark sign also has transparent and easily accessible customer support, which at the same time respects privacy and ensures adequate protection of all collected customer data.</p><p> </p>								</div>
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									<p>All information about the method of collection, storage and use of this data is available to the customer in an easy and comprehensible way. A certified online store can display the e-Trustmark sign in one or more places on the site. It confirms that an independent control of the retailer and its store has been carried out. The sign can be found in various places on the online store site, and on the Apothecary site it is located at the bottom of every page and is placed in the lower right corner. By clicking on the e-Trustmark sign, a new page and website of the independent body opens, which displays the Certificate and confirmation of its validity. The e-Trustmark certificate shows relevant information about the retailer, confirmation that it meets all e-Trustmark criteria, and the date the certificate was issued, as well as its validity period. During the validity of the certificate, it should be noted that an independent body continues to control and perform periodic verification of the fulfillment of all conditions and rules of certification of the site to which the certificate was awarded.</p>								</div>
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					E-commerce solution by Foster + Svensson			</h2>
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									<p>&#8220;<em>Apothecary strives to be a leader in the industry and to set an example of good business practices. In addition, we remain fully committed to the improvement of e-commerce services in Serbia as part of our online drugstore, where we present products in a clear and simple way, but also take care of our customers from the first contact with us, until the moment of product delivery the their address. At Apothecary, we believe that we all deserve a more beautiful life, and that is why we actively get involved and join initiatives that result in a better relationship with customers and their greater respect. For us, this is a basic standard that we want to be adopted and applied in Serbia as well, so that as many transactions remain in our country, and therefore contribute to the further growth and development of the country and society overall</em>&#8220;, said Mr. Vladimir Suvodolac, Managing Director of Apothecary.</p>								</div>
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															<img loading="lazy" decoding="async" width="768" height="90" src="https://fostersvensson.com/storage/2023/06/apothecary.rs_payment-block-768x90.png" class="attachment-medium_large size-medium_large wp-image-11906" alt="" srcset="https://fostersvensson.com/storage/2023/06/apothecary.rs_payment-block-768x90.png 768w, https://fostersvensson.com/storage/2023/06/apothecary.rs_payment-block-300x35.png 300w, https://fostersvensson.com/storage/2023/06/apothecary.rs_payment-block-1024x120.png 1024w, https://fostersvensson.com/storage/2023/06/apothecary.rs_payment-block-600x70.png 600w, https://fostersvensson.com/storage/2023/06/apothecary.rs_payment-block.png 1185w" sizes="(max-width: 768px) 100vw, 768px" />															</div>
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									<p>The e-Trustmark certified sign confirms that you are dealing with a reliable merchant. Apothecary is very proud and grateful to have passed the rigorous certification process and obtained the national mark of trust in e-commerce, which is proudly displayed on its website. Apothecary offers its customers the possibility of ordering and purchasing products either by cash upon product delivery via its partner Post Serbia (Pošta Srbije), or by paying online with all bank cards issued in Serbia and abroad such as Visa, Mastercard, Maestro, AmericanExpress and DinaCard, with the support of Banca Intesa e-commerce solution, and by additional protection by Mastercard Secure and Visa Secure.</p><p>Apothecary is present on market with two main brands, where Apothecary is carrier and flagship, positioned as luxury and premium cosmetics, health, and dietary supplements online drugstore, while also having Apothecary [M] as targeted brand for men skincare and product line, all available at <a href="http://www.apothecary.rs" target="_blank" rel="noopener">www.apothecary.rs</a>.</p><p><span style="color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: #ffffff;">Foster + Svensson stands behind brand and identity design of Apothecary, graphic standards, strategy and corporate communications, website development, digital and e-commerce solution, along with integration with the bank as the payment processor.</span></p><p><span style="background-color: #ffffff; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;"> </span></p>								</div>
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									<p style="margin: 0px; font-size: 10px; line-height: normal;"><strong>ABOUT FOSTER + SVENSSON</strong></p>
<p style="margin: 0px; font-size: 10px; line-height: normal;">Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and founded in 2013 in Serbia, who put forward well-considered design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 14 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500, such as HVB Group, UniCredit Group, Telenor Group, Ericsson, Apple, A1 Telekom Austria Group, RTS, Samsung, Cheil, Huawei, Hisense. Work culture and ethics includes business excellence and delivery of outperforming results.</p>
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<p style="margin: 0px; font-size: 10px; line-height: normal;">Foster + Svensson is one of the founders of MAI Marina Abramović Institute.</p>								</div>
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