SERVICES – Foster + Svensson branding agency

Apothecary certified with e-Trustmark for the 4th year in a row

Vladimir von Bergdorff — Fri, 27 Feb 2026 08:30:17 +0000

Apothecary has been awarded the national e-commerce trust mark “e-Trustmark” for the fourth consecutive year. This certification confirms that Apothecary conducts its online operations in full compliance with the laws of the Republic of Serbia, as well as with the highest standards of e-commerce best practices and consumer protection. The continued display of the e-Trustmark seal on the Apothecary website underscores our ongoing commitment to transparency, reliability, and secure online business practices.

To further strengthen a trusted and seamless e-commerce environment, Apothecary offers customers multiple secure payment options. In addition to cash on delivery, customers may complete purchases online using Visa, Mastercard, Maestro, and DinaCard payment cards issued by all banks. Payments can also be made via Apple Pay and Google Pay digital wallets. All online transactions are securely processed through the payment gateway provided by Raiffeisen Bank.

The national e-Trustmark certification was established as part of the Development of E-Commerce project, the first structured initiative aimed at introducing recognized trust mark principles and best practices into Serbia’s business community. The project was funded by the European Union through the IPA 2012 program “Development of Electronic Business,” in partnership with the Ministry of Trade, Tourism and Telecommunications and the Ministry of Economy of the Republic of Serbia.

Aligned with European trust mark standards for online shopping and consumer protection, the e-Trustmark framework is designed to enhance the quality, transparency, and reliability of domestic online retailers. By strengthening trust between merchants and customers, the initiative supports the continued growth of e-commerce in both national and international markets, contributing to the broader development of Serbia’s digital economy.

The e-Trustmark seal clearly signals to website visitors that an independent national authority has reviewed the online store and confirmed its compliance with the applicable laws of the Republic of Serbia, as well as with recognized standards of good business practice governing e-commerce. Customers shopping at Apothecary benefit from clearly defined rights and obligations regulated by Serbian legislation in the field of e-commerce. This regulatory framework includes the Law on Consumer Protection, the Law on Electronic Commerce, the Law on Trade, the Law on Advertising, and the Law on Personal Data Protection. Recognizing the specific nature of the digital environment, these laws establish mechanisms designed to ensure a high level of consumer protection and legal certainty in online transactions. e-Trustmark certification confirms that Apothecary has successfully undergone a comprehensive and rigorous verification process, meeting all prescribed standards required for certification.

This distinction affirms Apothecary position as a reliable and responsible online retailer of products and services. For customers, the e-Trustmark represents assurance of transparency and clarity at every stage of the purchasing journey. Certified merchants provide clear and accurate identification and contact information, detailed product descriptions, and full disclosure of pricing and any associated costs prior to the final order confirmation. The ordering process is structured to allow customers to review and amend their selections before completing a purchase, after which they receive formal confirmation of the transaction. In addition, certified merchants clearly communicate all contractual terms and conditions, offer secure and widely accepted payment methods, and ensure transparent and reliable delivery procedures. Customers are fully informed of their legal rights and obligations, including the right to withdraw from a contract and the applicable return policy.

Equally important, e-Trustmark certified merchants maintain accessible and responsive customer support while upholding strict standards of privacy and personal data protection. Information regarding the collection, storage, and use of customer data is presented in a transparent and comprehensible manner, reinforcing trust and accountability in the digital marketplace.

E-commerce solution by Foster + Svensson

The e-Trustmark certification provides customers with the assurance that they are shopping with a reliable and fully verified merchant. Apothecary is proud to have successfully completed the rigorous certification process and to have earned the national mark of trust in e-commerce for the forth consecutive year, proudly displaying the seal on its website.

To ensure a seamless and secure shopping experience, Apothecary offers customers multiple purchasing options. Orders can be placed with cash on delivery or online using all major payment cards issued in Serbia and abroad, including Visa, Mastercard, Maestro, and DinaCard, as well as through digital wallets such as Apple Pay and Google Pay. All online transactions are securely processed via the payment gateway provided by Raiffeisen Bank, with additional layers of 3D Secure protection, including Mastercard ID Check and Visa Secure. Full technical integration for these solutions was successfully implemented by Foster + Svensson and Thornet, ensuring reliability, security, and user-friendly functionality throughout the purchasing process.

By earning the e-Trustmark certification for the fourth consecutive year, Apothecary further strengthens its position as a trusted and responsible participant in Serbia’s growing digital retail. As a marketing agency committed to delivering relevant and credible industry solutions, we are proud to highlight and amplify milestones that reflect operational excellence, regulatory compliance, and customer-centric business practices. Recognizing and communicating achievements of this caliber not only reinforces brand reputation but also contributes to the broader development of a transparent, secure, and trustworthy e-commerce ecosystem.

ABOUT FOSTER + SVENSSON

Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Raiffeisen Bank, Banca Intesa, Addiko Bank, AikBank, Visa, Mastercard, Ericsson, Nokia, Telenor Group, Apple, Vodafone Group, A1 Telekom Austria Group, T-Mobile, CNN, RTS, Ringier Axel Springer, Samsung, Cheil, Huawei, Hisense, Gorenje, Asko, Ahold Delhaize, Nestlé, Procter & Gamble, AstraZeneca, Richter Gedeon, Ursapharm, Inditex, Zara, BMW Group, Renault Group, Knight Frank. Work culture and ethics includes business excellence and delivery of outperforming results.

Foster + Svensson in one of the founders of MAI Marina Abramović Institute.

The Intellectual Property Office of the Republic of Serbia has issued a conclusion on the “Apothecary LAB” trademark

Vladimir von Bergdorff — Tue, 13 Jan 2026 10:15:15 +0000

The Intellectual Property Office of the Republic of Serbia has approved the trademark “Apothecary LAB life more beautiful,” which was submitted last year by Apothecary. The trademark was developed in collaboration with the marketing agency Foster + Svensson and its specialized unit Foster + Svensson MED.

The trademark’s recognition and registration grant Apothecary exclusive rights to the trademark and provide 10 years of intellectual property protection. After completing the necessary formal and administrative procedures, the Institute will issue a trademark certificate to Apothecary and publish the trademark in the “Intellectual Property Gazette.”

After six years of research and development, Apothecary LAB will launch an innovative brand featuring dermocosmetic products derived from natural ingredients. These products are designed to promote the regeneration of healthy skin cells. The special scientific line of high-quality premium cosmetic products for skincare, created by pharmacists, showcases a unique private recipe of products incorporating natural ingredients.

Photo: Apothecary LAB logo and poster design created by Foster + Svensson.

– The construction of Apothecary LAB products commenced in 2020. Over the course of six years, extensive research and development were undertaken to establish the brand, develop its name, and create its line of skincare products. Foster + Svensson marketing agency played a pivotal role in crafting a creative solution for this endeavor. Notably, Apothecary LAB was launched simultaneously with the establishment of Apothecary luxury drugstore. However, product and brand development were executed concurrently and over an extended period, reflecting Apothecary’s commitment to maintaining exceptionally high standards in its work. The construction of Apothecary LAB products has been underway since 2020, where over 6 years were spent researching and building the brand itself, the name and the line of skincare products, with the support of the Foster + Svensson marketing agency, and its specialized healthcare unit Foster + Svensson MED which worked together on a creative solution. Apothecary LAB was created at the same time when Apothecary luxury drugstore was created, but product and brand development was done in parallel and over a long period of time, because Apothecary sets extremely high standards in its work, says Mag. Vladimir bon Bergdorff, MA, Group Managing Director of Foster + Svensson.

In March 2025, Apothecary submitted an application to the Intellectual Property Office of the Republic of Serbia to protect its trademark. The application sought legal protection for its name, graphic sign (logo), and the name “Apothecary LAB life more beautiful.” This protection ensures that only products marked with the trademark and name “Apothecary LAB” are legally available on the market. Apothecary’s application was based on the Law on Trademarks of the Republic of Serbia (“Official Gazette of the RS”, no. 104/2009 and 10/2013) and the Decree on the contents of the register of applications and the register of trademarks, as well as data published in the official gazette of the competent body (“Official Gazette of the RS”, no. 43/2010 of 25 June 2010).

After the Intellectual Property Office of the Republic of Serbia conducted an Examination and requested the Apothecary to provide a Statement regarding the Examination, the Apothecary luxury drugstore submitted an expert Statement report in July 2025. This expert Statement report justified the use of the name “Apothecary LAB life more beautiful.” Foster + Svensson and Foster + Svensson MED are proud to have contributed its professional expertise to the acceptance of the trademark registration application, which was publicly published in the “Intellectual Property Gazette” at the end of August 2025. The expert explanation provided in the Statement report helped the Intellectual Property Office of the Republic of Serbia accept the “Apothecary LAB life more beautiful” trademark and publish it in the official Gazette.

Photo: Excerpt from the professional study “Statement on the result of Examination of the conditions for trademark recognition” created by Foster + Svensson.

Apothecary LAB products are inspired by regenerative medicine based on bio-science

Apothecary holds the right of ownership over the trademark “Apothecary LAB life more beautiful,” registered under number “Ž 2025/0516.” The trademark is classified in the Vienna classification “27.5.1; 27.5.10; 27.5.17; 29.1.6” and falls under Nice classes 3 and 5. The trademark’s color is gray, with RGB values of 153, 153, and 153. The application was submitted to the Intellectual Property Office of the Republic of Serbia on March 26, 2025, and was published in the “Intellectual Property Gazette of the Republic of Serbia” on August 29, 2025, under number 8/2025 (ISSN 2217 – 9143).

Foster + Svensson MED has conducted a comprehensive Study on the genesis of the Apothecary brand and its architecture, particularly the brand hierarchy within which “Apothecary LAB” resides. The brand’s development is an ongoing process that encompasses the creation of its name, trademark, color, and slogan, as well as the product packaging and product names, which are crucial steps in further intellectual property registration and protection.

The expert Statement report, prepared for the Protection of Intellectual Property Office of the Republic of Serbia, presents a detailed examination of the conditions for trademark recognition, encompassing both legal and professional elements. The report draws expertise from the fields applied arts, design, and marketing.

A team of lawyers, design masters, journalists, and mass media communication experts delves into the intricacies of brand building, explaining the rationale behind the chosen colors, the origin of the brand name, its connection to the product, and the historical significance of colors, visual design, graphic design standards, and the evolution of art. This comprehensive analysis provides a solid foundation for understanding the brand’s identity and its intended impact on society.

Video: Apothecary LAB branding designed by Foster + Svensson.

At Foster + Svensson, we take brand building very seriously. We go beyond creating a visual identity; we strive to understand the entire product development cycle and its potential impact on individuals and society as a whole. Our goal is to articulate what Apothecary represents and what it aims to achieve in the market.

The environment we live in, the way and lifestyle, diet, as well as hormonal variations are some of the factors that affect the biological function of the skin. Apothecary LAB bio-science expertise is dedicated to creating safe, potent, more sustainable and natural skincare tailored to the needs of men and women. The products created by Apothecary LAB aim to prevent the slowing down of skin aging, hyperpigmentation, stimulation of collagen and fibroblasts, as well as slowing down of photoaging and skin rejuvenation in the form of high-quality dermocosmetic treatments.

Apothecary LAB adheres to strict standards, placing products on the market only if they represent a significant improvement to the industry and to man in general. In addition to innovation, Apothecary ensures that products are safe and effective, delivering results that are truly transformative. It is important to note that Apothecary LAB maintains a cruelty-free attitude, does not test on animals, while its products are vegan and exclude harmful elements such as parabens, sulfates and other toxic and unnecessary chemical ingredients from its formulations. Skincare protocols are unique and depend on several different factors, especially the methodology used. Apothecary LAB develops products based on active ingredients extracted from plants, which are intended for different skin types and for different purposes.

Regenerative cosmetics bring innovations in skincare, because they were developed and inspired by regenerative medicine, ingredients that can only be found in nature and used as such, but also by science, which is advancing more and more every day. Apothecary LAB strives for completely pure products made from natural ingredients using the latest scientific trends in their processing. Purity is important and this is what guides us in creating the unique Apothecary LAB brand.

Wanting to be recognized by everyone in the Apothecary LAB brand, they constantly follow the news from various fields of pharmacy, medicine, chemistry, as well as evolution in many other areas such as skin rejuvenation and regeneration. The product packaging will reflect exactly what is inside, the purity of the formula and ingredients, the ease of use and the recognizable modern design. The choice of ingredients is very narrow, because Apothecary LAB is guided by the highest standards in skin safety within the directives prescribed by the EU and Serbia, as well as the amount of active ingredients that do not include those that can irritate the skin in any way, but only what can please the skin and make every skin beautiful and cared for.

As a luxury brand of dermocosmetic products for skin regeneration and longevity, Apothecary LAB is based on bio-science, empowered by biotechnological advances and inspired by regenerative medicine. After the completion of preparations and obtaining all appropriate approvals and testing based on the health and dermatological suitability of the product, the premiere of Apothecary LAB products is scheduled for 2026.

Photo: Mag. Vladimir von Bergdorff, MA, Group Managing Director of Foster + Svensson.

– Apothecary and Foster + Svensson remains grateful to The Republic of Serbia Intellectual Property Office, along withs legal team, law firm and experts within the Foster + Svensson marketing agency, for the services provided during the legal registration of the trademark, as well as protection in possible disputes that may arise in the event that another legal entity or person is using the registered trademark and name to advertise and sell products under the name “Apothecary LAB”. With a team of experts and professionals, we are committed to assisting and supporting our clients in building strong foundations for their brands, as emphasized by Mag. Vladimir von Bergdorff, MA.

Apothecary LAB aims to be one of the most prestigious and innovative bio-science and bio-technologies brands in the world.

ABOUT FOSTER + SVENSSON

Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Raiffeisen Bank, Banca Intesa, Visa, Mastercard, Ericsson, Telenor Group, Apple, Vodafone Group, A1 Telekom Austria Group, T-Mobile, CNN, RTS, Samsung, Cheil, Huawei, Hisense, Ahold Delhaize, Nestlé, Procter & Gamble, AstraZeneca, Richter Gedeon, Ursapharm, Inditex, Zara, Renault Group, Knight Frank. Work culture and ethics includes business excellence and delivery of outperforming results.

Foster + Svensson in one of the founders of MAI Marina Abramović Institute.

Foster + Svensson and Thornet have integrated Apple Pay and Google Pay into the Apothecary e-commerce website

Vladimir von Bergdorff — Wed, 10 Dec 2025 10:10:23 +0000

Raiffeisen Bank state-of-the-art paymet gateway technology integrated within the Apothecary website allows real-time processing of transactions using payment cards or digital wallets. This exceptional payment experience ensures faster transactions, efficient management, and instant refunds, enhancing transparency and customer safety at the luxurious Apothecary drugstore.

Video: Raiffeisen Bank International AG.

A simplified checkout process enhances the shopping experience by allowing customers to navigate from cart to checkout effortlessly, making shopping easy and efficient. The new platform also offers improved fraud protection through the 3D Secure function, providing an additional layer of authentication for safe online transactions and ensuring a secure shopping experience.

Apothecary has recognized Raiffeisen Bank, a member of the Austrian Raiffeisen Bank International group (WBAG:RBI), as a robust financial institution that prioritizes its clients in Serbia. With a long-term success plan, the bank collaborates with clients to achieve stable and networked growth, fostering trust, responsibility, innovation, and a complete digital transformation, says Mag. Vladimir von Bergdorff, MA, Managing Director of Apothecary and Foster + Svensson, expressesing delight in the bank’s commitment to support its clients, facilitating their growth, and developing together.

The Apothecary luxury drugstore has integrated the e-commerce platform “RaiAccept” into its payment system, offering a unique cloud solution for online transactions. This state-of-the-art technology ensures seamless and uninterrupted processing of payments made with cards or digital wallets in real time. RaiAccept is a secure and user-friendly payment system that complies with PCI-DSS and PSD2 standards, replacing the existing platform used by Apothecary.

Photo: Raiffeisen Bank International AG, Visa Inc., Mastercard Inc., NBS, Apple Inc., Google Inc., Alphabet Inc.

Apothecary customers can expect enhanced security for transactions and purchases. Online payments with Visa, Mastercard, Maestro, and DinaCard remain available, while American Express credit cards are no longer accepted. Additionally, the digital transformation initiative introduces the option to pay using Apple Pay and Google Pay.

Apothecary will gradually transition its operations to Raiffeisen Bank in Serbia. The previous e-commerce solution and the current account at Banca Intesa will progressively be phased out until the final termination, which is scheduled for the first quarter of 2026 at the latest. This change will also eliminate the option of online payments using American Express credit cards.

Raiffeisen Bank International actively contributes to solving social challenges, promoting sustainability, and supporting entrepreneurship. Based in Austria, the bank utilizes modern banking and technological solutions at the group level and adapts them for its network in Central and Eastern Europe. As a member of the RBI Group, an established and award-winning banking group, Raiffeisen Bank is the third largest bank in Serbia, based on total net balance sheet assets (as reported to the NBS in Q3-2025).

Photo: Apothecary website at www.apothecary.rs

Apothecary has embraced the future with unprecedented speed and an advanced 5G network

This isn’t just about launching a new e-commerce platform, supporting digital wallets, and enhancing security. Apothecary is also investing in the technologies it uses daily. Their ICT infrastructure has been upgraded to include access to cutting-edge 5G network. This means faster site loading time and the ability to present products in the highest quality and most interactive way. By leveraging the 5G network and connecting various ICT systems, Apothecary can respond quickly to user requests and maintain its daily operations efficiently.

The 5G network also reduces response time (latency) and provides a more stable and faster view of the entire website. This is particularly beneficial for Apothecary, which is the first drugstore to use rich video banners and content on its site, setting it apart from other pharmacy, perfumery, and drugstore websites. Telecommunication companies play a crucial role in the industry, and by partnering with them, Apothecary digital ecosystem is thriving. This collaboration is leading to improved user experience, innovation, and the establishment of new business standards in the market. Apothecary is rejecting the conservative approach and established habits in marketing, sales, and communications, instead embracing a more relevant, rational, and modern approach.

The advanced 5G network in business drives efficiency and innovation by providing ultra-fast speeds, low latency, and massive connectivity. This enables advanced IoT, stronger encryption, device tethering, AI artificial intelligence, improved user experiences, faster online payment processing, better cloud experiences, and enhanced remote work capabilities. The 5G network also offers the potential for further business transformation in the online sales sector by facilitating real-time data, automation, and seamless mobile operation, thereby future-proofing companies for continued digital growth.

Foster + Svensson and Thornet are delighted to support the technological and operational upgrades of Apothecary core system, its integration with the Raiffeisen Bank RaiAccept online payment gateway, and the 5G connectivity of the IoT and intranet network for Apothecary.

ABOUT FOSTER + SVENSSON

Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Raiffeisen Bank, Banca Intesa, Visa, Mastercard, Ericsson, Telenor Group, Apple, Vodafone Group, A1 Telekom Austria Group, T-Mobile, CNN, RTS, Samsung, Cheil, Huawei, Hisense, Ahold Delhaize, Nestlé, Procter & Gamble, AstraZeneca, Richter Gedeon, Ursapharm, Inditex, Zara, Renault Group, Knight Frank. Work culture and ethics includes business excellence and delivery of outperforming results.

Foster + Svensson in one of the founders of MAI Marina Abramović Institute.

The Republic of Serbia Intellectual Property Office published the registration of the “Apothecary LAB” trademark in the IP Gazette

Vladimir von Bergdorff — Thu, 11 Sep 2025 11:37:54 +0000

After five years of research and work on products inspired by regenerative medicine based on bio-science and bio-technologies, Apothecary LAB will present an innovative brand characterized by dermocosmetic products based on natural ingredients and encouraging the regeneration of healthy skin cells. The special scientific line of high-quality premium cosmetic products for skin care that will be presented by Apothecary LAB is designed and created by pharmacists and represents a unique private recipe of products containing natural ingredients, the premiere of which is scheduled for this year.

The construction of Apothecary LAB products commenced in 2020. Over the course of five years, extensive research and development were undertaken to establish the brand, develop its name, and create its line of skincare products. Foster + Svensson marketing agency played a pivotal role in crafting a creative solution for this endeavor. Notably, Apothecary LAB was launched simultaneously with the establishment of Apothecary luxury drugstore. However, product and brand development were executed concurrently and over an extended period, reflecting Apothecary’s commitment to maintaining exceptionally high standards in its work.The construction of Apothecary LAB products has been underway since 2020, where over 5 years were spent researching and building the brand itself, the name and the line of skincare products, with the help of the Foster + Svensson marketing agency, which worked on a creative solution. Apothecary LAB was created at the same time when Apothecary luxury drugstore was created, but product and brand development was done in parallel and over a long period of time, because Apothecary sets extremely high standards in its work.

After the Institute for Intellectual Property conducted an Examination and requested the Apothecary to provide a Statement regarding the Examination, the Apothecary luxury drugstore submitted an expert Statement report in July 2025. This expert Statement report justified the use of the name “Apothecary LAB life more beautiful.” Foster + Svensson is proud to have contributed its professional expertise to the acceptance of the trademark registration application, which was publicly published in the “Intellectual Property Gazette” at the end of August 2025. The expert explanation provided in the Statement report helped the Institute for Intellectual Property of the Republic of Serbia accept the “Apothecary LAB life more beautiful” trademark and publish it in the official Gazette.

Photo: Excerpt from the professional study “Statement on the result of Examination of the conditions for trademark recognition” created by Foster + Svensson.

Apothecary LAB products are inspired by regenerative medicine based on bio-science

Apothecary holds the right of ownership over the trademark “Apothecary LAB life more beautiful,” registered under number “Ž 2025/0516.” The trademark is classified in the Vienna classification “27.5.1; 27.5.10; 27.5.17; 29.1.6” and falls under Nice classes 3 and 5. The trademark’s color is gray, with RGB values of 153, 153, and 153. The application was submitted to the Institute for the Protection of Intellectual Property of the Republic of Serbia on March 26, 2025, and was published in the “Intellectual Property Gazette of the Republic of Serbia” on August 29, 2025, under number 8/2025 (ISSN 2217 – 9143).

Foster + Svensson has conducted a comprehensive Study on the genesis of the Apothecary brand and its architecture, particularly the brand hierarchy within which “Apothecary LAB” resides. The brand’s development is an ongoing process that encompasses the creation of its name, trademark, color, and slogan, as well as the product packaging and product names, which are crucial steps in further intellectual property registration and protection.

The expert Statement report, prepared for the Institute for the Protection of Intellectual Property, presents a detailed examination of the conditions for trademark recognition, encompassing both legal and non-legal elements. The report draws expertise from the fields applied arts, design, and marketing.

Video: Apothecary LAB branding designed by Foster + Svensson.

At Foster + Svensson, we take brand building very seriously. We go beyond creating a visual identity; we strive to understand the entire product development cycle and its potential impact on individuals and society as a whole. Our goal is to articulate what Apothecary represents and what it aims to achieve in the market.

The environment we live in, the way and lifestyle, diet, as well as hormonal variations are some of the factors that affect the biological function of the skin. Apothecary LAB’s bio-science expertise is dedicated to creating safe, potent, more sustainable and natural skin care tailored to the needs of men and women. The products created by Apothecary LAB aim to prevent the slowing down of skin aging, hyperpigmentation, stimulation of collagen and fibroblasts, as well as slowing down of photoaging and skin rejuvenation in the form of high-quality dermocosmetic treatments.

Apothecary LAB adheres to strict standards, placing products on the market only if they represent a significant improvement to the industry and to man in general. In addition to innovation, Apothecary ensures that products are safe and effective, delivering results that are truly transformative. It is important to note that Apothecary LAB maintains a cruelty-free attitude, does not test on animals, while its products are vegan and exclude harmful elements such as parabens, sulfates and other toxic and unnecessary chemical ingredients from its formulations. Skin care protocols are unique and depend on several different factors, especially the methodology used. Apothecary LAB develops products based on active ingredients extracted from plants, which are intended for different skin types and for different purposes.

Regenerative cosmetics bring innovations in skin care, because they were developed and inspired by regenerative medicine, ingredients that can only be found in nature and used as such, but also by science, which is advancing more and more every day. Apothecary LAB strives for completely pure products made from natural ingredients using the latest scientific trends in their processing. Purity is important and this is what guides us in creating the unique Apothecary LAB brand.

As a luxury brand of dermocosmetic products for skin regeneration and longevity, Apothecary LAB is based on bio-science, empowered by biotechnological advances and inspired by regenerative medicine. After the completion of preparations and obtaining all appropriate approvals and testing based on the health and dermatological suitability of the product, the premiere of Apothecary LAB products is planned for 2025.

Apothecary and Foster + Svensson remains grateful to The Republic of Serbia Intellectual Property Offic, along withs legal team, law firm and experts within the Foster + Svensson marketing agency, for the services provided during the legal registration of the trademark, as well as protection in possible disputes that may arise in the event that another legal entity or person is using the registered trademark and name to advertise and sell products under the name “Apothecary LAB”.

Apothecary LAB aims to be one of the most prestigious and innovative bio-science and bio-technologies brands in the world.

Photo: Apothecary LAB branding designed by Foster + Svensson.

ABOUT FOSTER + SVENSSON

Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Raiffeisen Bank, Banca Intesa, Visa, Mastercard, Ericsson, Telenor Group, Apple, Vodafone Group, A1 Telekom Austria Group, T-Mobile, CNN, RTS, Samsung, Cheil, Huawei, Hisense, Ahold Delhaize, Nestlé, Procter & Gamble, AstraZeneca, Richter Gedeon, Ursapharm, Inditex, Zara, Renault Group, Knight Frank. Work culture and ethics includes business excellence and delivery of outperforming results.

Foster + Svensson in one of the founders of MAI Marina Abramović Institute.

Foster + Svensson creates marketing material for Roland Garros title sponsor

Vladimir von Bergdorff — Thu, 15 May 2025 11:46:53 +0000

Marketing agency Foster + Svensson is delighted to create marketing materials for the Roland Garros title partner.

The French Open, also known as Roland-Garros, is an annual tennis tournament organized by the French Tennis Federation. Held at Stade Roland Garros in Paris, France, this prestigious event is the second of the four Grand Slam tennis tournaments held each year, following the Australian Open and preceding Wimbledon and the US Open.

The French Open commences in late May and spans for two weeks. The tournament and venue are named after the renowned French aviator Roland Garros.

Renowned as the premier clay court championship worldwide, the French Open holds the distinction of being the sole Grand Slam tournament currently held on this unique surface. Notably, until 1975, it was the sole major tournament not played on grass. The seven-round format, the characteristics of the clay surface (slower pace and higher bounce), and the best-of-five-set men’s singles matches contribute to the French Open’s reputation as the most physically demanding tournament in the world of tennis.

With a history spanning over 134 years, the Roland Garros was established in 1891 and has since become a premier sports event. Foster + Svensson is proud to collaborate with Thornet to provide its creative and IT services, delivering marketing assets for the Roland Garros title partner.

This year, the French Open will be held from May 19 until June 8, 2025. Some of the main partners of Roland Garros include BNP Paribas, Emirates, Lacoste, Renault, Rolex, Accor Hotels, Haier, Mastercard, Perrier, Adecco, JCDecaux, Lavazza, Moët & Hennessy, and Orange.

ABOUT FOSTER + SVENSSON

Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Telenor Group, Ericsson, Apple, Vodafone Group, A1 Telekom Austria Group, RTS, Samsung, Cheil, Huawei, Hisense, Ahold Delhaize, Procter & Gamble, Richter Gedeon, AstraZeneca, Banca Intesa, Raiffeisen Bank, Mastercard, Inditex, Zara, Renault Group. Work culture and ethics includes business excellence and delivery of outperforming results.

Foster + Svensson is one of the founders of MAI Marina Abramović Institute.

Foster + Svensson launched Thornet, a technology company

Vladimir von Bergdorff — Tue, 22 Apr 2025 06:00:05 +0000

Thornet is constructing a secure digital stronghold for your business. As a technology company, we provide essential digital infrastructure to businesses, enterprises, and public sector customers globally. Our comprehensive range of ICT services includes data center ecosystems and connectivity, cloud and web hosting, virtual servers, application development, backup and disaster recovery services, software development, IT infrastructure optimization, and cloud management for companies and enterprises.

We offer first-class reliability and connectivity, connecting everyone and everything. Thornet can provide direct access to the FLAP market with Telia Helsinki Data Center, which is directly connected to Frankfurt via the 1,173 km sub-sea cable: 17 milliseconds at 144 Tbit/s.

This ultra-fast optic cable connection to Europe enables the world’s fastest data connections to global networks. The upcoming Arctic Cable, connecting Europe with northern Asia, will further solidify Finland’s position as an ideal location for data center and cloud service companies, hyperscale, and colocation service providers.

Dedicated servers located worldwide, including the most advanced cooled in Arctic, and SSL certificates are also available to enhance safety, security, service quality, data transfer speed, and site performance, ranging from basic websites to robust e-commerce solutions. Our solutions bring a contemporary ecosystem of digital services, IT security measures, and processes to its clients. Additionally, Thornet offers data connection and access to local data centers, including Tier-3 and Tier-4 data centers in EU and non-EU countries. This allows us to establish local setups and links in Europe, America, the Middle East, Asia-Pacific, and Africa.

Photo: Thornet logo.

Thornet is focused on providing robust, fully tailored, and best-in-class IT security and technology measures to provided services. We have an expertise in hybrid solutions and business resiliency, enabling digital transformation or design for any company or brand. From establishing a domain name to activating hosting servers, emails, designing a website, providing cybersecurity for digital infrastructure, and managing shared services centers, Thornet builds a secure digital stronghold for businesses. Hosting services include shared or private web hosting on SSD or HDD drives, Cloud hosting, Virtual servers, and other services supporting IT infrastructure, VPN, including websites, intranet sites, applications, microsites, newsletters, emails, and direct link to client HQ servers.

Find out more about Thornet

ABOUT FOSTER + SVENSSON

Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Telenor Group, Ericsson, Apple, Vodafone Group, A1 Telekom Austria Group, RTS, Samsung, Cheil, Huawei, Hisense, Ahold Delhaize, Procter & Gamble, Richter Gedeon, AstraZeneca, Banca Intesa, Raiffeisen Bank, Mastercard, Inditex, Zara, Renault Group. Work culture and ethics includes business excellence and delivery of outperforming results.

Foster + Svensson is one of the founders of MAI Marina Abramović Institute.

Foster + Svensson creates HR brand campaign for Grammer

Vladimir von Bergdorff — Sun, 01 Dec 2024 11:44:21 +0000

Grammer (Börse Frankfurt Xetra: GMM) is specialized in developing and manufacturing components and systems for car interiors as well as driver and passenger seats for off-road vehicles, trucks, buses, and trains.

Electrified mobility and digitization, a growing world population, as well as increasing urbanization, sustainability, and climate change, the current megatrends are changing people‘s lives faster and more fundamentally than ever before. Grammer supports vehicle manufacturers and mobility providers across the globe in successfully overcoming the challenges associated with these developments.

Grammer, which has its head office in Ursensollen in Bayern, Germany, specializes in the development and production of complex components and systems for automotive interiors as well as suspension driver and passenger seats for on-road and off-road vehicles. In the automotive product area, Grammer supplies headrests, armrests, center console systems, high-quality interior components and operating systems, and innovative thermoplastic components for the automotive industry to prominent car manufacturers and Tier 1 suppliers in the vehicle industry. The commercial vehicles product area comprises the business segments of truck and off-road seats (tractors, construction machinery, and forklifts) and train and bus seats.

Photos: Grammer billboards designed by Foster + Svensson accross the city of Niš in Serbia (December 2024).

At Foster + Svensson, we are glad that we had opportunity to provide our creative services and designed a series of PR and marketing assets such as copies, digital, social media ads, billboards, OOH and press releases for HR brand campaign in Serbia. The city of Niš is refreshed with new billboards where Grammer is inviting people to join their company and newly opened office in this town.

Grammer has about 14.200 employees and operates in 19 countries around the world. Company shares are listed in the Prime Standard and traded on the Munich and Frankfurt stock exchanges via the Xetra electronic trading platform.

Read the press release in Serbian at Južne vesti news portal

Read the press release in Serbian at Niške vesti news portal

ABOUT FOSTER + SVENSSON

Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Telenor Group, Ericsson, Apple, Vodafone Group, A1 Telekom Austria Group, RTS, Samsung, Cheil, Huawei, Hisense, Ahold Delhaize, Procter & Gamble, Richter Gedeon, AstraZeneca, Banca Intesa, Raiffeisen Bank, Mastercard, Inditex, Zara, Renault Group. Work culture and ethics includes business excellence and delivery of outperforming results.

Foster + Svensson in one of the founders of MAI Marina Abramović Institute.

Foster + Svensson creates specialized unit which develops marketing solutions for healthcare and pharmaceutical industry

Vladimir von Bergdorff — Mon, 16 Sep 2024 12:00:54 +0000

Named Foster + Svensson MED, the newly specialized unit of advertising agency aim to support clients reach their patients and the professional public as simply as possible with immersive design and innovation that drives individual and social change.

Foster + Svensson MED is created to design complex solutions within the area of healthcare, medicine and pharmacy, and transform them into effective, yet simple, proactive & attractive printed and digital materials, such as corporate, conference and product presentations, documents and white papers, brochures, books, professional literature, product naming, product packaging, labeling, branding, 3D modelling and animation, data visualization, website development and design, social media, e-commerce, microsites, PR and regulatory affairs.

Foster + Svensson MED is a full service healthcare, medical and pharmaceutical marketing communication solution partner. Ultimate goal is to provide strategic and creative services to medical institutions, pharmaceutical companies, clinics, healthcare institutions, medical equipment manufacturers, biopharma companies, and pharmacies, from already established businesses and corporations, to start-ups, so it could introduce and demonstrate innovations, products, and healthcare solutions in the simplest possible way to both patients and the professional audience, while also to redefine what it means to live healthier for longer.

Photo: Foster + Svensson MED logo.

It is understood that there is a confrontation between professional jargon and the one used by people in their daily lives. It can be a barrier of understanding the messages, understanding how serious health conditions could be, and what kind of support people do really need. Either by having regular check-ups with the physicians, going to a laboratory, having any type of for example scan (X-ray, CT, MRI, PET, DXA, ultrasound, nuclear medicine, radiography, etc.), taking medicines or going to therapies, it could bring enormous amount of information that all must process. But it is not only that people with health conditions or possible conditions are affected. The caregivers, family, friends and colleagues could be affected as well, due to a change in peoples’ lives.

Foster + Svensson MED is here to create a bridge between patients and healthcare, medical and pharmaceuticals companies, to guide not only people, but brands team along the way, while simplifying messages, and providing answers and solutions which will improve that journey for both physicians and patients. Team at Foster + Svensson MED is consisted of experienced strategists and designers, many with more than 20 years of experience in communication and market access. Fully immersed in the healthcare landscape, Foster + Svensson MED is investing in staying up to date with the constantly changing market and innovations in healthcare.

At Foster + Svensson MED, people truly understands the human aspect of the healthcare journey. From point of accepting the fact that it is needed to visit a physician, to decide on healthcare system, to variety of diagnostics, newly heard terms and phrases, newly diseases and condition knowledge, therapies and maybe even a change of life.

People at Foster + Svensson MED are experienced in communicating variety of therapeutic areas, procedures and protocols, on-site and online pharmacies, corporate and product designs, throughout the full brand life cycle. From point of creating a market analysis, product, brand, target audience, pricing, point of education and sale, to communicating unique brand proposition. People at Foster + Svensson are also fully involved and understand the chain of command starting from needs, product manufacturing of medicines, biosimilars and dietary supplements, to prescribers and distributors, where team excel the dynamics of intersections between all stakeholders, since within our group of companies we have our own online drug store and production of galenic products.

The creative team at Foster + Svensson MED consists of copywriters, designers, marketers and strategists, with decades of experience in market access and healthcare communications. While having competence and skills to create 3D animations and design communication material, specialized team can demonstrate how medical device, or pharmacological product affects the patient. Experience and skills are expressed in copywriting of various digital and print material, where team can write either professional, or easy to understand articles, texts, copies, presentations and documents, followed by immersive graphic design, product and life journey.

Foster + Svensson designed Apothecary suncare year-round campaign

Vladimir von Bergdorff — Thu, 23 May 2024 09:16:53 +0000

Enjoying the sun is pleasant and always brings positive energy. The sun is an important source of vitamin D production, which is why the skin (among other health benefits) acquires a beautiful copper colour. The skin absorbs sunlight and to remain nourished it needs to be protected with sun protection products with an appropriate SPF that corresponds to the skin type.

With the arrival of warmer days, we are exposed to the sun more. In moderate amounts, sunbathing and exposure to the sun has positive effects, but excessive exposure to the sun’s UV rays damages the skin, eyes, and immune system. During spring and summer, people should be exposed to the sun’s rays with special caution and avoid the period of the strongest sun. On mountains, natural protection decreases by -7% for every 1,000m (3,280ft) of elevation. Snow can perfectly reflect UV rays, so the level of received radiation increases by as much as +100%. Water and rocks, on the other hand, reflect +50% of UV radiation. For this reason, we need to protect ourselves from harmful UVA/UVB rays with skin photoprotection products, such as creams, lotions, milks, fluids, and oils. Apothecary has prepared several guidelines for responsible behaviour in the sun in the form of recommendations for adequate protection.

In the period from June to September 2023, Apothecary conducted market research that included an overview of the offer of sun protection products in online pharmacies, drugstores, and perfumeries, where the number and the product range itself is significantly less compared what Apothecary offers. The Apothecary offer included over 370 different sun protection products, including body milks and lotions, fluids, serums, daily SPF creams, self-tanning products, as well as aftersun products. Apothecary offers a selected range of luxury and dermatology products from brands such as Lancaster, Shiseido, Dior, La Mer, Clinique, Clarins, Estée Lauder, Sisley, Collistar, Biotherm, La Roche-Posay, Vichy, Ambre Solaire, Eau Thermale Avène, Nivea Sun, Eucerin, Chicco, presenting the largest range of sun protection products in Serbia.

Photo: Apothecary hompeage with suncare campaign designed by Foster + Svensson.

Regulations as important input

Summer is especially important for skin protection from the sun’s harmful rays, and that’s why Apothecary created a digital campaign that not only invites people to explore available suncare products, but also aim to educate about the dangers of overexposure to the sun, and how to protect. This campaign was planned for the summer of 2023, but due to recorded number of website unique visitors, page duration and increase in suncare product purchase, it was extended to winter 2023 and to last throughout the year. This decision was made not only based on the parameters obtained through the analytics of website visits and the number of sold products, but also on research and recommendations on suncare protection issued by the World Health Organization, Ministry of Health of the Republic of Serbia, Serbian Institute of public health, CDC (Centre for Disease Control and Prevention), FDA US Food & Drug Administration, EUR-Lex European Parliament and Council.

Products for protection against harmful UVA and UVB rays should be applied to the skin half an hour before exposure to the sun, and the procedure should be repeated every two hours if there is exposure to the sun’s rays. In this way, skin damage is reduced. It is best to allow the skin to absorb protective products on its own without additional heavy rubbing. Excessive sun exposure is dangerous and poses a serious health risk. It is recommended not to stay in the sun for too long, even if tanning products are used. Sun protection products do not provide 100% protection. To maintain an optimal level of protection, it is necessary to apply enough sun protection products to the dry face and body more often and more abundantly, especially after swimming, staying in water, training, sweating, showering, or wiping with a towel. People with less hair should apply sunscreen products on top of their heads or wear a hat. It is necessary to allow the skin to fully absorb the product, but also to avoid direct contact with fabrics and hard surfaces to prevent their possible discoloration. Reducing the amount of product applied to the skin will significantly reduce the level of protection. In the evening, it is necessary to apply aftersun products to hydrate, soothe and nourish the skin of the face and body. We should never forget that it is necessary to protect ourselves from the sun by wearing hats, caps, sunglasses, as well as light, loose clothing of lighter colours made of natural materials such as cotton, linen, and silk. At the same time, it is recommended to stay in the shade during strong sunlight when staying outdoors, as well as to avoid exposure to direct sunlight. It is necessary to hydrate the body regularly, as well as to have light meals. In high temperatures, it is extremely important to drink enough fluids such as water.

Avoiding peak sun hours between 10:00 and 17:00 is also important. This is the time when sun exposes highest UVA/UVB harmful rays. Special attention should be paid to the fact that the peak period of the sun may differ depending on the continent and geographical location where one is staying. It is also recommended to regularly check the status of the UV index at the site. When the level of the UV index is high, it is necessary to stay in the shade. It is also pointed out that shade structures such as trees, palm trees, canopies and umbrellas are not safe, neither provides full protection from the sun, considering that harmful UVA/UVB rays can pass through them and reach the skin. Special caution is recommended around water, sand, and snow. These surfaces reflect the sun’s harmful rays, which can increase the chance of getting a sunburn, as well as damage to the skin itself. Suncare products should always be hidden within the shade at lower temperature, while avoiding their exposure to direct sunlight, especially products packed in aluminium bottles.

Children’s skin is much more susceptible to the negative effects of UV rays than the skin of adults and requires special protection from the sun. Babies under 12 months of age should never be exposed to the sun. Sun exposure of children up to the age of three must be minimal, with mandatory protection with products for children with a high protection factor. During the peak sun hours, it is necessary to shelter children and put them in hats and caps with a brim large enough to protect their heads from the sun rays. Protecting babies and children delicate skin is mandatory at any time of the day, especially when playing outside.

Climate changes

On the other side, we are not protected from the sun during winter. Hydration of the skin and lips is always important, especially during sun clear visibility and wind, while enjoying skiing, snow, and cold air. Due to external influences, the skin quickly loses its moisture and elasticity, which causes dryness and the formation of wrinkles. Going skiing is perhaps one of the most beautiful winter events. Regardless of whether a person is an experienced skier or just taking his first “steps” on the ski slopes, it is important to keep in mind that altitude, sun, cold air and wind affect the skin of the face, body, lips, and hair, as well as they need to be protected. Waking up in the mountains can be a breath of fresh air, but for unprepared travellers, the cold, mountain breeze rolling off the slopes can lead to more than just an altitude sickness headache.

When skiing, it is important that the skin is hydrated, because the temperatures are below zero, and when skiing, the wind can dry out the skin and cause it to crack. That’s why moisturizing lotions, creams and lip balms are important, because they apply a thin layer of protection to the skin. It is also recommended not to stay in the strong sun for too long, even if using suncare products. The white colour of the snow additionally reflects and intensifies the sun light. The climate in the mountains is extremely dry no matter how much it snows or rains, there is less oxygen even though the air is cleaner, while the sun is much stronger and more powerful. These conditions can cause a noticeable difference in the skin within just a few hours, and certainly after a few days of arriving in the mountains at high altitude. UV radiation is significantly higher at high altitudes. At some ski resorts, UV radiation levels are as much as +60% higher compared to sea level, and for every 1,000 meters above sea level, exposure increases by about 4-10%. Then, sunburn is the most common skin problem.

As a prevention before skiing, it is recommended to apply a sun protection product with SPF30+ or above to the skin, at least 15 minutes before going outside, but also to apply the product every two hours. Physical blockers (with ingredients such as titanium dioxide) are less likely to cause skin irritation than chemical blockers. Also, low temperatures combined with low humidity can dry out and burn the skin leading to windburn, redness, irritation, dryness, burning sensation and peeling of the skin. For this very reason, as a precaution before skiing, in addition to using sun protection products, it is recommended to cover exposed skin, especially on the slopes, with gloves, a scarf, a face mask or a hat. For areas that cannot be covered, the suggestion is to use a rich moisturizing cream that acts as a protective skin barrier and helps protect against the wind.

Many who travel to high altitude mountains have probably experienced some form of what is known as “altitude sickness”. Skin can react to lower oxygen levels by looking dull and lifeless. Drinking more water than usual can help a lot, but it’s also important to use products to care for the sensitive area around the eyes. It is also recommended to use even double the usual dose, because the skin around the eyes is the thinnest and shows the most signs of aging. Facial treatments with oxygen-containing products are an excellent way to combat oxygen deficiency and restore a vibrant look to the skin, as such products provide intense hydration and pure oxygen. Through such treatments, beauticians also exfoliate the skin, eliminating ashy dryness. People who still like to take care of their skin on their own can do so with the help of microdermabrasion creams, after which moisturizing creams are applied.

Photo: Apothecary suncare campaign designed by Foster + Svensson.

Suncare campaign

Although seemingly harmless situations and moments when we are happy and go to the sea and ski, they can ruin our vacation by getting burns or affecting skin damage. It is for this reason that Apothecary educates customers through its research-based campaign on the seriousness of harm caused by excessive exposure to the sun’s rays. Exactly these guidelines and recommendations are written on the pages of each sun protection product, and at the same time when purchasing any product from the Suncare category, customers are automatically provided with informative printed material during packaging with a warning and guidelines on how to protect themselves from the sun’s rays. The printed material is automatically delivered with the purchased product in the form of a special envelope, which demonstrates how Apothecary cared about its customers, from point of product browsing, exploration, informing about the topic, to the moment of purchase, product delivery and inserting educational material within delivered package. It is not only that sales matters, but also healthy customers, which can rely on Apothecary which draws attention to an extremely serious topic, which also affects the length life itself. Within the framework of EU regulations, there is an obligation to publish information about the harmfulness of UVA/UVB rays and exposure to sunlight itself, however, Apothecary expanded this topic by sharing information with customers in the form of an article that is consisted of interesting and meaningful facts to read.

During the summer and winter of 2023, Apothecary presented the largest selection of sun protection products in the form of creams, lotions, milk, fluids, oils, as well as aftersun products, including burn relief, tinted creams, powders, and SPF creams that are intended for regular use in the city, in the countryside, in the mountains, at sea. Even with over 370 products from variety of brands, Apothecary aim to offer the most adequate solution for protecting the skin from harmful sun rays. And not only during the summer, but also during the winter, and now, throughout the year, because climate change has led to need to protect ourselves from the sun, and thus ensure a longer and better quality of life.

During the campaign, which is now extended to the whole year, because summer and winter are everywhere in the world, we also presented some of the revolutionary and innovative products on the market, such as shower gels that are used without the use of water (dry-showering), which conserves water, but also products for washing hair and removing sun creams from the body using seawater or the ocean, which do not harm the marine world, corals, nor leave behind microplastics, impurities and chemicals. At the same time, we also highlighted products and brands with its ecological packaging with the use of less plastic, which raises people’s awareness of protecting our planet with ecologically and renewable products and their packaging. It was this campaign that raised people’s awareness, ensured an increase in product sales, but at the same time had an impact on increased website traffic, as well as the sale of other products, because now customers know that Apothecary is a place that offers proven and premium products that are safe for both, as well as for the entire environment.

Visit Apothecary website

ABOUT FOSTER + SVENSSON

Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Telenor Group, Ericsson, Apple, Vodafone Group, A1 Telekom Austria Group, RTS, Samsung, Cheil, Huawei, Hisense, Ahold Delhaize, Procter & Gamble, Richter Gedeon, AstraZeneca, Banca Intesa, Raiffeisen Bank, Mastercard, Inditex, Zara, Renault Group. Work culture and ethics includes business excellence and delivery of outperforming results.

Foster + Svensson in one of the founders of MAI Marina Abramović Institute.

Apothecary certified with e-Trustmark for the second year in a row

Vladimir von Bergdorff — Fri, 23 Feb 2024 12:25:03 +0000

After being certified for the first-time last year, this year Apothecary was also certified with the e-Trustmark, national mark of trust in e-commerce. Obtaining the certificate for the second year in a row and placing the e-Trustmark mark on the site highlights the credibility of online store which conducts trade in accordance with the laws of the Republic of Serbia and the rules of excellent business practice in area of e-commerce and customer protection. At the same time, to unify the real electronic business, Apothecary has enabled its customers to buy products by cash on delivery, as well as online by Visa, DinaCard, Mastercard, Maestro and American Express payment cards issued by all banks, directly through its website, and with the solution of Banca Intesa e-commerce platform.

The project Development of e-commerce includes the process of awarding a trust mark in online commerce (e-Trustmark) as the first initiative for the introduction of e-Trustmark principles and practices in the business community of Serbia. The IPA 2012 project “Development of electronic business” was financed by the European Union, and the beneficiaries and main partners of the project are the Ministry of Trade, Tourism and Telecommunications and the Ministry of Economy of the Republic of Serbia. e-Trustmark is aligned with the concept of European trust marks for protection and shopping on the Internet. The purpose of this certificate is to improve the quality of domestic online stores and establish trust between online retailers and customers who use e-commerce. Establishing trust between merchants and customers stimulates e-commerce both on the national and international markets and has a positive impact on the economy of Serbia”.

The e-Trustmark sign of trust highlights website visitors and customers that an independent national authority has checked the online store and found that it operates in accordance with the applicable laws of the Republic of Serbia and the rules of good business practice that also regulate the field of e-commerce.

Customers who shop at the Apothecary have legal rights and obligations as consumers, regulated by a series of laws that regulate the field of electronic commerce in the Republic of Serbia. These include the Law on Consumer Protection, the Law on Electronic Commerce, the Law on Trade, the Law on Advertising, the Law on the Personal Data Protection. Considering the nature of the virtual environment and its specificities, laws have provided for a series of solutions that will provide customers with an adequate level of protection of their rights when shopping online.

The e-Trustmark certified mark is a confirmation that the merchant, i.e. the Apothecary through which you want to buy products, has passed rigorous control, and met the requirements for certification, which proves that it is a reliable merchant, i.e. a site for online purchase of products and services.

e-Trustmark confirms to the customer that the merchant provides clear and precise information about his identity and contacts, the product description is precise with all important information, the merchant provides all information about the price and all associated costs before the final step of ordering, the customer has the ability to clearly follow the entire ordering process with the possibility of correction at any time, and where upon completion he receives confirmation of receipt of the order. At the same time, the merchant clearly and comprehensibly represents all the conditions and contractual obligations of the customer, offers a transparent and generally accepted method of payments, offers a transparent and safe method of delivery, and the merchant presents to the customers in a clear and comprehensible manner all their legal rights and obligations, the right to withdraw from contract and transparent product return policy. A certified merchant with the e-Trustmark mark also has transparent and easily accessible customer support, which at the same time respects privacy and ensures adequate protection of all collected customer data. All information on the method of collection, storage and use of this data is available to the customer in an easy and comprehensible manner.

A certified online store can display the e-Trustmark in one or more places on the site. It confirms that an independent control of the trader and its online store has been carried out. The label can be found in various places on the store website, and on the Apothecary site it is located at the bottom of every page and is placed in the lower right corner. By clicking on the e-Trustmark, a new website of the independent body opens, which displays the Certificate and confirmation of its validity. The e-Trustmark certificate shows relevant information about the merchant, confirmation that it meets all e-Trustmark criteria, and the date the certificate was issued, as well as its validity period. During the validity of the certificate, it should be noted that an independent body continues to control and perform periodic verification of the fulfillment of all conditions and rules of certification of the site to which the certificate was awarded.

e-Trustmark confirms that customers are shopping at reliable merchant. Apothecary remains very proud and grateful to have passed the rigorous certification process and earned the national mark of trust in e-commerce for the second year in a row, which we proudly displayed on our website. Apothecary offers its customers the possibility of ordering and purchasing products both with cash on delivery when delivering the product to the desired address, and in cooperation with our partner Post Serbia, as well as with all payment cards issued in Serbia and abroad such as Visa, Mastercard, Maestro, American Express and DinaCard with the solution of Banca Intesa e-commerce platform, additional security protections Mastercard Secure and Visa Secure, as well as technical integrations and design for which Foster + Svensson is in charge.

E-commerce solution by Foster + Svensson

“Apothecary wants to point out the importance of respecting its customers, regardless of basket value of the order, through the relationship Apothecary builds through its website, social media, as well as through the complete communication which is made with its customers. We believe that we all deserve a little better life and that’s why we actively get involved and join initiatives that result in a better relationship with customers and their greater respect. For us, this is the basic standard that we want to be adopted and applied in Serbia as well, so that as many transactions as possible remain in our country, and thus contribute to the further growth and development of the country and society. We are grateful for receiving the e-Trustmark certificate for the second year in a row, because for us it is a confirmation that we show our respect for our customers, as well as society, where we represent a true example of business excellence“, says Mr. Vladimir Suvodolac, Managing Director of Apothecary.

Apothecary is present on market with two main brands, where Apothecary is carrier and flagship, positioned as luxury and premium cosmetics, health, and dietary supplements online drugstore, while also having Apothecary [M] as targeted brand for men skincare and product line, all available at www.apothecary.rs.

Foster + Svensson stands behind brand and identity design of Apothecary, graphic standards, strategy and corporate communications, website development, digital and e-commerce solution, along with integration with the bank as the payment processor.

ABOUT FOSTER + SVENSSON

Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Telenor Group, Ericsson, Apple, Vodafone Group, A1 Telekom Austria Group, RTS, Samsung, Cheil, Huawei, Hisense, Ahold Delhaize, Procter & Gamble, Richter Gedeon, AstraZeneca, Banca Intesa, Raiffeisen Bank, Mastercard, Inditex, Zara, Renault Group. Work culture and ethics includes business excellence and delivery of outperforming results.

Foster + Svensson in one of the founders of MAI Marina Abramović Institute.