PUBLIC RELATIONS – Foster + Svensson branding agency

Encouraging women to care about health

Vladimir von Bergdorff — Wed, 03 Jan 2024 11:41:28 +0000

Richter Gedeon endeavours to continuously expand its rich product portfolio and develop its infrastructure and commercial capacities, in order to achieve its goal of becoming one of the leading pharmaceutical companies of its category in Europe by 2028.

We will always view success in business and caring for human health as inextricable elements, because we are thus worthy successors of the desires and ideas of the founder of our company, says Richter Gedeon Serbia dr Jelena Ristić in this interview.

Since day one, with the establishment of the company back in 1901, caring for human health has been the chief thread running through every pore of your business. Despite more than a century having passed, you still haven’t deviated from the original ideas and desires of the company’s founder?
— Caring for human health is something that’s been woven into our company since its very inception and traverses every pore of our business. Tangible proof of this is the Innovation Grand Prix award that the company received in Hungary for an innovative therapy in the field of psychiatry, which is available on more than 70% of pharmaceutical markets worldwide. Throughout all these years of the company’s history and awards received, we’ve received confirmation that we remain on the right track and true to the original idea of the founder.

PHOTO: dr Jelena Ristić, Richter Gedeon, Director of the Representative Office in Serbia

Despite treatments for the cardiovascular system and the central nervous system comprising an important part of your portfolio, you also pay special attention to women’s health. How come?
— I’m delighted that the awareness of the importance of women’s health in Serbia is changing from year to year, and that we represent an important and reliable participant in that process. Women used to feel embarrassed to go to a pharmacy to ask about emergency contraception or oral contraceptive pills, for which we are among the world’s leading companies.

Richter Gedeon has had a presence in Serbia since 2007. What sets you apart in this market?
Richter Gedeon aims to offer highly value-added products with a strategy firmly grounded in original research, women’s healthcare, and biosimilars. The areas of expertise that I mention represent significant advancements in business.

It would have been considered a strange way of thinking back then to conclude that this is exactly how a woman takes care of her reproductive health responsibly and that with oral contraception she preserves her eggs, so that she can get pregnant when the time comes for that. Although contraception is no longer a taboo subject, we continue to encourage women to take better care of their health and to impact positively on other women.

“We received approval for our innovative therapy intended to treat schizophrenia to be made available on over 70% of the world’s pharmaceutical markets”

Given that your company is innovation- oriented, it comes as no surprise that you focus on products with high added value. Which areas of expertise do you direct the most resources towards?
— The last few years were challenging, especially in terms of investing in innovation and therapies that enable people to have a high-quality life. We haven’t faltered, and our every move is well planned to show that we are a member of the social community that’s worthy of respect and isn’t only here temporarily. We are in Serbia; this society is ours, and we want to contribute, through all our activities, to creating a better life here in terms of health. We have taken strides into new therapeutic areas, such as psychiatry, while biosimilar medicines are something we’ve already been working to develop for quite a while.

Apart from the fact that we want to rank among the leading companies, in the business sense, it is very important for us to contribute, through our innovative products, to the fight against diseases and thus to improving the quality of people’s lives. As a woman in a leadership position, I’m even more delighted that our focus is on women and improving women’s health.

What are the plans for Serbia in the upcoming years?
Richter Gedeon’s business strategy for 2018-2028 is to become a prominent player in the league of European-based mid-pharma. We will contribute to this goal locally, and I look at it optimistically. Seeing how our work directly impacts improving people’s lives is a precious aspect that underscores our commitment.

Published by CorD Magazin
On the photo: dr Jelena Ristić, Richter Gedeon, Director of the representative office in Serbia

Article written by: CorD Magazin, Foster + Svensson
Text and photos copyright © CorD Magazin, Foster + Svensson

Read the full article at CorD Magazin

ABOUT FOSTER + SVENSSON

Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Telenor Group, Ericsson, Apple, Vodafone Group, A1 Telekom Austria Group, RTS, Samsung, Cheil, Huawei, Hisense, Ahold Delhaize, Procter & Gamble, Richter Gedeon, AstraZeneca, Banca Intesa, Raiffeisen Bank, Mastercard, Inditex, Zara, Renault Group. Work culture and ethics includes business excellence and delivery of outperforming results.

Foster + Svensson is one of the founders of MAI Marina Abramović Institute.

Experience and Innovation – the Business Card of Richter Gedeon company

Vladimir von Bergdorff — Mon, 18 Dec 2023 13:57:02 +0000

Richter Gedeon is a leading Hungarian pharmaceutical company with a strong global presence.

Established in 1901, the company has a rich history of innovation and commitment to healthcare. Richter is renowned for its diverse portfolio of high-quality pharmaceuticals, including women’s health, central nervous system, and biosimilar products. With a focus on research and development, Richter continues to contribute to advancements in healthcare, significantly impacting the well-being of individuals worldwide. In this regard, we spoke with Dr Jelena Ristić, Director of the Representative Office in Serbia.

You recently marked the 120th anniversary of the company and over 15 years of successful operation in Seria. What is the key characteristic of your business that contributes to such longevity?
There are always many factors that influence success. The capacity to adapt to new situations, technologies, and environments is vital in a constantly evolving world. Thanks to the foundations laid by the founder, pharmacist Richter Gedeon, the business upgrade is built on high-quality products, clear goals, continuous learning, resilience, and high ethical standards. So, the standard has been set and followed through decades. Keeping pace with, and sometimes leading, the times, our company brings constant innovations to the pharmaceutical business. We are very pleased to bring this spirit to our local market.

PHOTO: Dr Jelena Ristić, Richter Gedeon, Director of the Representative Office in Serbia

How challenging is it to lead a branch of a multinational company like Richter Gedeon?
Managing a successful organization requires constant communication and the ability to adapt to constant changes in the market. Our flexibility in adapting to various situations is deeply linked to our core beliefs. The first years were a time of intensive learning, adaptation, and laying the groundwork for what we wanted to achieve as an organization. It was crucial to direct energy toward developing a vision that would serve as a compass for our steps in the future. Every business move from a leadership position implies significant responsibility. In challenging times, it is important to demonstrate that you are a community member upon whom people can always rely. If you do so, the reputation and trust bestowed upon you serve as excellent motivation and an indicator that you are on the right path. Challenges are always present in business, but the key lies in adaptation and innovation. It’s important to have an agile approach, a willingness to learn from every situation, and a fantastic team.

“Our flexibility in adapting to various situations is deeply linked to our core beliefs” – Dr Jelena Ristić

Innovations in the field of pharmacy are advancing day by day. How accessible are they to the citizens of Serbia?
Our company strongly focuses on R&D, contributing to developing innovative pharmaceutical products and therapies. The strategic objective for Richter is to provide a continuously expanding product line in the Central Nervous System segment. Still, we are also recognized for our commitment to women’s health, with a diverse portfolio of products addressing unmet healthcare needs for women. A wide range of these products are also available in the Serbian market. The latest addition to the portfolio in Serbia is the proprietary antipsychotic, containing the active ingredient cariprazine, a molecule discovered by Richter researchers in the early 2000s, becoming a blockbuster in the US.

Published by Diplomacy&Commerce
On the photo: Dr Jelena Ristić, Richter Gedeon, Director of the representative office in Serbia

Article written by: Mijat Kontić
Text and photos copyright © Diplomacy&Commerce

Read the full article at Diplomacy&Commerce

ABOUT FOSTER + SVENSSON

Foster + Svensson is one of the founders of MAI Marina Abramović Institute.

Fashion designer Nataša Šarić won the prestigious BIG SEE Fashion Award for 2023

F + S — Sun, 01 Oct 2023 14:00:02 +0000

Fashion designer Nataša Šarić, who has been creating in Belgrade for more than three decades and was the only one from Serbia to participate in the “Berlin Fashion Week” event a few years ago, once again delighted the public in Serbia by winning the “BIG SEE Grand Prix”, a prestigious European award in the fashion industry and design for its latest collection of shirts called “NA.ŠA. SHIRT”. This prize is awarded for the territories of 21 European countries and covers about 340 million people who can participate and show their creativity and ideas.

The collection of shirts called “NA.ŠA. SHIRT” is connected with the entire fashion oeuvre of the Serbian fashion designer, showing her love for art and craft research. It represents a combination of imagination and skills that result in a different understanding of a very universal form of clothing. In the process of creation, the limits of the conventional rules that apply to this piece of clothing are tested, where the author plays with it, combines it with other elements, combines classic, natural with hi-tech fabrics, adding a third dimension, which opens up the possibility of transforming the shirt from a classic fashion objects into an art object.

– First, I want to thank BIG SEE for inviting and nominating me to this wonderful and significant festival in the region and thank all my friends and colleagues for their love and support in receiving this prestigious award. The “NA.ŠA. SHIRT” project was created from typical elements that I like to use in my design, which create my authentic expression as an author and gave me the opportunity to transform a classic fashion item into a work of art. It also introduced a new and different quality of shirts that are like small works of art, but completely wearable and functional in everyday life, the fashion designer stated and continued:

– My shirt as a garment is treated as a sculpture, with lots of sculptural shapes and details that are well connected to the shirt as a whole, and the whole itself is well connected to the details. The “NA.ŠA.” shirt line is made in small batches and each one is unique. The materials are chosen very studiously and carefully, and they are mostly natural fabrics combined with some high-tech materials that give my designs another dimension. On this project, I also pushed the boundaries of design rules for such a traditional item as a shirt. Depending on the structure of each shirt, different elements are playfully connected, so that my shirts are more contemporary, unconventional, skilled and confident pieces of clothing. As such, the shirt sublimates my previous fashion oeuvre, artistic pursuits and craft research and represents my entire skill, gift and imagination in that garment. I also want to thank Belgrade Fashion Week (BFW) and director Nenad Radujević for supporting and promoting Serbian designers for 32 years, said Nataša Šarić on receiving the “BIG SEE Grand Prix” award.

The BIG SEE from Ljubljana, Slovenia, brings together 21 countries and 340 million people in what they say they feel, claim and shout is the most compelling, creative region in the world. BIG SEE has a unique view of Europe and the wider world beyond it and is able to step out of the usual Eurocentric view and offer something a little different – different in terms of interpretation and production. BIG SEE brings together fashion experts and audiences from the following countries: Albania, Austria, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Greece, Hungary, Israel, Italy, Malta, North Macedonia, Moldova, Montenegro, Romania, Slovakia, Slovenia, Serbia and Turkey.

Photo from Belgrade Design Week 2023
NA.ŠA. shirt from Nataša Šarić

Photography by: Đorđe Tomić

ABOUT FOSTER + SVENSSON

Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and founded in 2013 in Serbia, who put forward well-considered design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 14 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500, such as HVB Group, UniCredit Group, Telenor Group, Ericsson, Apple, A1 Telekom Austria Group, RTS, Samsung, Cheil, Huawei, Hisense. Work culture and ethics includes business excellence and delivery of outperforming results.

Foster + Svensson is one of the founders of MAI Marina Abramović Institute.

Knight Frank announces new office in Belgrade, Serbia

F + S — Wed, 22 Sep 2021 12:18:44 +0000

Belgrade – Knight Frank has formally opened a dedicated office in Belgrade, becoming a fully branded Knight Frank business from September 2021. The opening of the office comes as an organic move for the global property consultancy, in line with the growing market in the whole Adriatic area and in response to increasing demands from the firm’s clients for local real estate services.

Belgrade currently has a stock of approximately 1 million sqm of class A & B & owner-occupied office space. Some notable pipeline projects are under construction such as NCR Campus and Annex building in Skyline project that will be completed and opened by the end of the year and a further 40,000 sqm will be added to the already existing stock in 2021.

Knight Frank strives to ensure consistent occupancy, enhanced market value and compelling marketing for all its clients. The business will initially focus on two main services: office leasing advisory to corporate owners and occupiers (occupier services & landlord representation) and industrial & logistics leasing, with a full spectrum of commercial property services to come.

The demand for industrial property assets globally means prospective and current owners need a partner that truly understands the local landscape to help them select the best properties in the most relevant locations.

Andrew Sim, Managing Director of Europe at Knight Frank commented: “I’m excited to announce the opening of our new office in Belgrade, which follows hot on the heels of our Serbia office opening and further strengthens Knight Frank’s coverage across South East Europe. We look forward to providing new and existing clients with the best in class real estate consultancy services.”

Horatiu Florescu, Chairman & CEO, Knight Frank Romania, Hungary, Bulgaria, Greece and Serbia added: “The opening of Knight Frank Serbia represents an exciting expansion of the network, allowing us unrivalled coverage of this important market. Belgrade is a city in the vicinity of our already dominant presence in Bucharest, Budapest, Sofia and Athens, so this opening comes as a natural step to best service our existent database present in Serbia as well.

Knight Frank in Serbia

Our proven track record of working with occupiers, developers and investors, alongside our industry-leading market research and insight, means our clients are always fully informed towards achieving best results. Besides this, Knight Frank’s international know-how will definitely add value to the local maturing office environment”.

The Belgrade office will foster close collaborations with all Knight Frank offices in the region and the firm’s global network, also serving the cities of Novi Sad and Niš.

For further information, please contact:
Natalia Gross, Head of Marketing & Communications natalia.gross@ro.knightfrank.com

Aleksandar Nikolić, Head of Communications aleksandar.nikolic@fostersvensson.com

Ella Fabregat, Associate, Commercial PR Manager ella.fabregat@knightfrank.com

ABOUT FOSTER + SVENSSON

Foster + Svensson is one of the founders of MAI Marina Abramović Institute.