The Apothecary identity was created as a unified design system, one that brings together digital experiences, printed communication and physical touchpoints through a single visual language.

Rather than relying on expressive graphics, the identity is built on clarity, proportion and consistency. Typography, spacing, hierarchy, rhythm, space, and composition work together to establish a framework that feels calm, precise and intuitive. Every element has a role. Every decision serves a purpose.

From desktop and mobile interfaces to stationery, documentation and corporate materials, the experience remains consistent because the principles remain consistent. The result is an identity that is recognisable without becoming repetitive and refined without becoming ornamental.

What makes the system particularly resilient is its ability to evolve.

Apothecary was conceived as a platform capable of bringing together multiple specialised brands, services and experiences under one coherent architecture. Each has its own audience, purpose and character, yet all belong to the same ecosystem. The identity provides enough structure to maintain recognition while allowing each extension to express its own personality.

This balance between consistency and flexibility is what transforms visual identity into business infrastructure. Design is no longer a layer applied to communication, it becomes the framework that enables communication to grow.

The ambition was never to create a louder brand.

It was to create one that is clearer.

One that allows products, content and people to remain at the centre while the identity quietly supports every interaction. A design system that creates clarity across an evolving ecosystem.

Life… more beautiful.

We are proud that the Apothecary Design Refresh has been shortlisted at the Creativepool Annual Awards 2026, recognising the evolution of the brand identity and its contribution to contemporary brand design.

Every business deserves a fresh start, and the new space embodies URSAPHARM’s positive, accommodating, and cordial nature. It fosters better connectivity, offering open spaces for collaboration, socializing, and business activities. Employees also have offices and meeting rooms directly connected to their headquarters in Germany and other subsidiaries worldwide.

When designing the interior for URSAPHARM, we prioritized natural light, reflecting the company’s commitment to eye health. The space is clean, uncluttered, and free from excessive details, featuring sharp and clear lines and predominantly white, gray, blue, orange, and yellow colors. Glass doors and walls allow natural light to flood the space, complemented by artificial lighting to create a warm and inviting atmosphere. To align with the URSAPHARM brand, we branded the glass surfaces with a blue-ray valer, a raster of white and gray tones. We intentionally left a significant portion of the surface uncovered, allowing employees and visitors to see the entire space clearly. This design choice mirrors URSAPHARM’s mission: to provide crystal-clear vision and vision. The rays not only helped us brand the interior of the new offices but also effectively conveyed the essence of URSAPHARM’s operations.

For over 50 years, the name URSAPHARM has symbolized the unwavering commitment to translating innovative pharmaceutical concepts into successful medicines and medicinal products. Today, URSAPHARM stands as an international pharmaceutical company, recognized as a market leader in Germany’s ophthalmology sector due to its extensive product range.

Electrified mobility and digitization, a growing world population, as well as increasing urbanization, sustainability, and climate change, the current megatrends are changing people‘s lives faster and more fundamentally than ever before. Grammer supports vehicle manufacturers and mobility providers across the globe in successfully overcoming the challenges associated with these developments.

For Grammer, we designed a series of PR and marketing assets such as copies, digital, social media ads, billboards, OOH and press releases.

The city of Niš in Serbia is refreshed with new billboards where Grammer is inviting people to join their company and newly opened office in this town.

Foster + Svensson MED is created to design complex solutions within the area of healthcare, medicine and pharmacy, and transform them into effective, yet simple, proactive & attractive printed and digital materials, such as corporate, conference and product presentations, documents and white papers, brochures, books, professional literature, product naming, product packaging, labeling, branding, 3D modelling and animation, data visualization, website development and design, social media, e-commerce, microsites, PR and regulatory affairs.

Foster + Svensson MED is a full service healthcare, medical and pharmaceutical marketing communication solution partner. Ultimate goal is to provide strategic and creative services to medical institutions, pharmaceutical companies, clinics, healthcare institutions, medical equipment manufacturers, biopharma companies, and pharmacies, from already established businesses and corporations, to start-ups, so it could introduce and demonstrate innovations, products, and healthcare solutions in the simplest possible way to both patients and the professional audience, while also to redefine what it means to live healthier for longer.

Foster + Svensson created brand identity design, including logo, ads, social media content, dedicated web page and corporate stationary.

Outstanding leaders and professionals drive business performance. Heads Adriatic provides its clients with the insight they need to make the right decisions about who they hire, how to develop and promote employees. Backed by a proven portfolio of services, Heads consultants bring hands-on experience and regional expertise. The group successfully source and select talents for different hierarchical levels from specialist positions, over middle management up to all ranks of top management in all disciplines.

In addition, Heads also offers human-cantered approach to leadership development which delivers results that matter. The group go extra mile to find out what organizations are all about, by using high-quality questions and diagnostics tools, along with special programs of trainings and dedicated workshops.

Foster + Svensson designed dedicated web page which brings services visibility online, and have CTA for direct workshop and training registration.

See-through graphics can be added to glass or other transparent panels to provide advertising, branding, architectural expression, one-way privacy and solar control. Perforated self-adhesive window films are often used to create see-through graphics. A graphic is printed on the front side of the film which contains circular holes (perforations) covering up to fifty percent of the surface area. The eye focuses on light reflecting from the printed colors of the graphic rather than light passing through the perforations. The other side of the film is usually white, black or grey, to create a one-way effect (the graphic on the front side is not visible). From this side the view through the film is dominant because the black layer absorbs more light than is reflected.

See-through graphics can also be printed onto transparent non-perforated surfaces. This is achieved by printing layers of dot or line patterns (maintaining areas of transparency between the printed areas) on top of each other in exact registration or with minimum overlap. For example, the first printed layer might be black dots followed by a layer of colored dots for the image or graphic.

For Heads Adriatic group, we designed see-through graphics for glass walls within new HQ office space in Belgrade, Serbia.