Strategy – Foster + Svensson branding agency

Galerija Brand guideline design

F + S — Thu, 15 Apr 2021 09:34:27 +0000

Galerija is a shopping center in Belgrade and it isthe largest shopping center in the region. it covers an area of 300.000 square meters, of which 93.000 square meters of commercial space and as many as 3.600 parking spaces. Galerija has 3 floors, occupied mostly by premium and flagship stores and retailers, restaurants, caffes, cinema, banks and financial institutions.

Some of the tenants are Zara, Zara Home, IMAX cinema, Raiffeisen Bank, Alta Bank, A1, Andrejević Diamonds, AirSerbia, Boss, Hugo, Calvin Klein, iStyle, Karl Lagerfleld, Max&Co., MTS, OTP Banka, Peek & Cloppenburg, Sephora, Swarovski, Ted Baker.

For Galerija, Foster + Svensson created new visual guideline and strategy to uplift existing brand, by using new visual and having marketing toolbox.

SND Smart Network Development corporate presentation design

F + S — Thu, 06 Aug 2020 11:09:22 +0000

SND Smart Network Development is a young start-up. It is a team of over 10 people with diverse experience within software development, 3D animation, kinetics, design, gaming, data research and mining. Its mission is to accelerate technology and its use across mobile devices, by revolutionizing how users experience notifications on their devices. That is why Smart Network Development built SND Platform. An innovative, customizable, and globally unique solution for multiple use cases across different industries. We have also patented our technology.

Smart Network Development is based in Belgrade, Serbia. Even though SND is in Europe, they patented their technology in U.S. which is applicable worldwide. Team has over 35 years of combined experience in crafting 3D animations, software development and design. Maybe, SND is one of the most diverse and determent group of people you will ever meet.

For SND Smart Network Development, Foster + Svensson designed logo, brand assets, corporate presentation, pitch deck, performed market analysis and data visualization.

Apothecary Brand guidelines design

F + S — Sat, 25 Jan 2020 10:04:50 +0000

Created as e-commerce case study with spotlight on its innovative and digital contemporary design, Apothecary evolved from pure concept design to fully operative online drugstore and pharmacy focused on offering supreme products for more beautiful life. An online store which endeavor finest quality body and skincare products. Apothecary is positioned as premium and luxury online pharmacy and cosmetics store. We are helping Apothecary in building brand and awareness, as well as emotional bond with target audience, where we want from people to experience the new way of e-commerce and explore different product communication. For Apothecary, we aim towards driving deeper people understanding of brand personality, taking the brand equities into action, and building emotional substance of the brand itself. We do that by creating experience through multiple touchpoints, while preserving high quality output. Our work is featured by internationally focused communities highlighting exceptional consumer and corporate brand design such as World Brand Design Society and Creativepool. It’s time for revitalization and rejuvenation of pharma industry, while Apothecary who is born out of pure digital, is coming to make a change.

Foster + Svensson created full Apothecary brand. With Apothecary we demonstrated how concept can become a live operating company. During our 3-year work for creation of Apothecary brand, we worked on brand architecture, positioning, brand platform, corporate brand identity, brand personality, brand lines, naming and nomenclature systems, tone of voice, jargon, verbal identity, slogan, tagline, art direction, mood board design, brand guidelines, co-branding standards, logo design, visual language, corporate identity design, stationary design, sensory design, tactile and touch marketing, packaging, customer experience, design and development of e-commerce website, integration with bank and credit card payment processor. We fully demonstrated our range services how then can span over the brand, by giving real and live example. We believe that brand is a living matter, and that is why Apothecary will continue to evolve constantly. Business design, live.