Second largest oil and energy company in Serbia, Knez Petrol, decided to enchance its brand communication where Foster + Svensson stands behind new communication platform. We created new art direction, designed new print ads and stationary by unifing brand communication under refreshed layout, which is more strict, precision driven and around energy industry.

Key message “On every road, we connect Serbia” reflects brand attributes of having extensive petrol station network, nationwide coverage, and being robust automotive energy supplier.