Fosterova grupa

We operate within our own group of joint ventures and units, each providing services in various industries such as branding, marketing, communications, advertising, design, retail, business consulting, e-commerce, and corporate social responsibility. Our team consists of experts with over 20 years of work experience. We have introduced some of the revolutionary brands, products, services and offers on the Serbian market, which still leads us to work and create.

Fosterova grupa (The Foster Group) has a four-tier structure, comprising the brand and communication operations, non-profit activities, cosmetics & pharmaceuticals operations and media publishing. The group consists of the Foster + Svensson branding agency, a special unit within called Foster + Svensson Foundation, the Foster + Svensson Brand Institute and the Apothecary online drugstore.

Foster + Svensson

Foster + Svensson is branding, marketing communications and advertising agency founded in Belgrade in 2013 and offers services in the areas of brand and identity design, digital, innovation, public relations, and corporate communications. The agency consists of dedicated and professional people with extensive experience in telecommunications, banking, finance, oil industry, design, media, and consumer goods trade. New technologies and communications as well as design are the inspiration for business, and the principle is to create a unique and simple modern solutions with sustainable business values for clients. People from the Foster + Svensson agency have worked and created for companies and brands such as AstraZeneca, La Roche-Posay, Avon, P&G, Pantene, RTS, Ringier Axel Springer, Telenor Group, Promonte, MTS, MTEL, Telekom Srbija, A1 Group, Apple, Samsung, Huawei, Gorenje, Hisense, Knight Frank, Zara, Knez Petrol, Pionir, Raiffeisen Bank, Addiko Bank, AIK Bank, UniCredit Bank, Banca Intesa, Mastercard, Richter Gedeon, Renault, Fitpass, Heads Adriatic and others. Foster + Svensson is one of the founders of the Marina Abramović Institute (MAI).

Foster + Svensson Foundation

Foster + Svensson Foundation is a special unit within the Foster + Svensson agency that focuses on three programs with the goal of increasing awareness of global philanthropy and changing people’s culture towards better societies. Areas of promotion and focus are social inclusion, art preservation and the general welfare of people. The Foster + Svensson Foundation supports only those projects where the results will be available and benefit the public and humanity. Some of the activities so far include multi-year media campaigns to spread awareness about cerebral palsy, donations to the Charity Water Foundation, donations to the National Breast Cancer Foundation, the donation and establishment of the Marina Abramović Institute (MAI), and donation to the Multiple Sclerosis Association. The foundation also aims to expose art and design, where we identify, promote, buy, and collect arts from the artists that will present legacy for next generation. We acquired and bought the works of art such as the original work by Nadežda Petrović from 1899, two original works by Milan Konjević from 1954, artwork made by Jovana Stojanović from the Faculty of Applied Arts in Belgrade (Calligraphy and Typeface Design academic study course) in the class of Associate Professor Jana Oršolić, original artwork by Victor Vasarely from 1983, and artwork by Dunja Jung from 2022.

Foster + Svensson Brand Institute

Foster + Svensson Brand Institute is an academy within the Foster + Svensson agency that offers specialized educational masterclass education modules, programs and disciplines for personals and companies in the field of creative, design, advertising, marketing, and communications. It focuses on three programs, namely design studies (applied art in the modern business world), quality education and masterclass (lifelong learning opportunities in business and marketing), and leadership advisory (special tailor-made programs for managers, directors, V-level, and C-level management). The team of lecturers represents seasoned professionals with over 20+ years of experience and work in companies and brands such as BBC, RTS, Telenor Group, A1 Group, and lectures at MEF Faculty, IREX School of journalism, as well as AIESEC Career and Management Days.


Apothecary is an online premium and luxury drugstore, focused on offering premium and top-quality skincare, face, body and hair care products. We want to change and enrich our market with new products. At the same time, we want to present quality products in a different way, different from the way that is common on the pharmaceutical and cosmetic market. That’s why everyone at Apothecary is dedicated to strict discipline and fine details. We do not compromise and if the product or material does not meet our criteria or industry standards, then we will not even offer such a product on the Apothecary website. Everything must be simple, clean, and precise. Apothecary was created at the beginning of 2020 when marketing agency Foster + Svensson created an e-commerce and communication platform, which was recognized by the leading pharmaceutical companies in Serbia, both manufacturers and pharmacies. We realized that our platform is significantly different from others and that we can freely present it as independent, i.e., to be not just an e-commerce product off the shelf, but to really be an operational site. That’s how we created Apothecary. From an idea to a real operating company. Apothecary offers only original products, of proven quality and from reliable manufacturers. We cooperate and purchase products directly from manufacturers, suppliers, and distributors. Within its offer, Apothecary offers various products from brands such as Bayer, Thorne, Richter Gedeon, Biopharma, Chicco, Eucerin, Orthomol, Solgar, Hemofarm, Merz, Zeiss, L’Oréal, La Roche-Posay, Vichy, Biotherm, Lancôme, Clarins, Marvis, Guerlain, Bvlgari, Cartier, Dior, Dior Homme, Estée Lauder, La Mer, Clinique, Tom Ford, Shiseido, YSL, Kérastase, Givenchy, Lancaster, Giorgio Armani, Versace, Dolce & Gabbana, Valentino.