Electrolux Group wins Red Dot: Best of the Best for product design

Electrolux Group (STO: ELUX-B) has picked up five Red Dot design awards this year for outstanding product design. The SaphirMatt, a matt black glass induction hob, received the top recognition Red Dot: Best of the Best for its innovative scratch-resistant matt glass.

“The unique SaphirMatt ceramic glass can withstand everyday use and abrasions while the elegant black matt finish adds a touch of style to any kitchen. This delivers an outstanding consumer experience and we’re extremely proud to win the highest distinction Red Dot: Best of the Best for this cutting-edge design,” says Simon Bradford, Head of Design for Product Line Taste.
The Red Dot: Best of the Best is awarded for groundbreaking design and is the highest distinction in the Red Dot Award: Product Design category. In addition to the Best of the Best award, Electrolux Group received four more prestigious Red Dot awards for products designed to improve the lives of consumers in the home.

Photo credits © AEG, Electrolux Group.

The Red Dot Design Award is one of the most sought-after design accolades in the world. This year’s winners were chosen by an expert jury and the winning products will be presented at the Red Dot Design Museum in Essen, Germany and online at www.red-dot.org.

Electrolux and AEG SaphirMatt Induction Hobs

The SaphirMatt glass finish for cooking hobs boasts superior cleanability and resistance to scratches and fingerprints, but its frosted surface is also replete with visual and tactile appeal.

SaphirMatt is a groundbreaking innovation in a commercial space dominated by glossy black glass. The range of SaphirMatt hobs for Electrolux and AEG brands aim to make the hob the visual centerpiece of even the most distinctive kitchen.

About Electrolux Group

Electrolux Group is one of the leading global appliance company that has shaped living for the better for more than 100 years. Electrolux reinvent lifetime taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through its solutions and operations.

Sustainable consumer experience innovation is a key driver for long term profitable growth, enabling users to prepare great-tasting food, care for their clothes so they stay new for longer and achieve healthy wellbeing at home. Consistently increasing operational efficiency through digitalization, automation and modularization is key to improve profitability and enable profitable growth. Sustainability is an integral part of Electrolux Group’s strategy. 

In 2023 Electrolux Group had sales of SEK 134 billion and employed 45,000 people around the world. Group headquarters are located in Stockholm (Sweden) and the Electrolux share (ELUXb) is listed on Nasdaq OMX Stockholm. 

Electrolux Group logo

The Group brands includes Electrolux, AEG and Frigidaire, where the Group sells household products in over 120 markets every year. The Electrolux Group products include refrigerators, freezers, ovens, cookers, hobs, hoods, microwave ovens, dishwashers, washing machines, tumble dryers, vacuum cleaners, air conditioners, air purifiers and small domestic appliances. 

Published by Electrolux Group.
Article written and photo credits copyright © AEG, Electrolux Group.

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Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Telenor Group, Ericsson, Apple, Vodafone Group, A1 Telekom Austria Group, RTS, Samsung, Cheil, Huawei, Hisense, Ahold Delhaize, Procter & Gamble, Richter Gedeon, AstraZeneca, Banca Intesa, Raiffeisen Bank, Mastercard, Inditex, Zara, Renault Group. Work culture and ethics includes business excellence and delivery of outperforming results. 



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