09/02/2024

Renault Group records strong sales increase in 2023 thanks to consistent brand strategy

Renault Group (Euronext CAC40: RNO) has strongly increased its worldwide sales with +9% growth compared to 2022, and with a total of 2.235.345 sold vehicles over the year. The Group demonstrated a successful dynamic with three of its core brands growing significantly.

Renault brand growth of +9.4% with 1.548.748 vehicles sold worldwide in 2023. Renault is the best-selling French brand in the world. In Europe, Renault recorded an excellent growth and outperformed the market with +19.3% increase compared to 2022.
In Europe¹, the Group benefited from its products offensive by gaining market share, volumes up +18.6% in a market up +13.9%. Renault Group moves up to the 3rd place among car manufacturers in Europe, thanks to three strong, complementary, and value-creating brands. The Group’s retail sales represent 65% of its total sales in its five main countries in Europe², in line with the commercial policy focused on value.
Renault Group records strong sales increase in 2023 thanks to consistent brand strategy
Renault Group pursues its electrification offensive. In line with customer needs, the Group has made technological choices that are paying off and is accelerating its efforts in terms of energy transition. Within the Renault brand, demand is growing for electrification – hybrid and all-electric. In Europe, the brand is stepping up its offensive, taking 3rd place in electrified vehicles thanks to Megane E-Tech electric, which has a 2.2% market share of all-electric vehicles, and the success of its hybrid powertrains for which demand is strongly increasing (Austral, Clio and Captur in the top 10 hybrid vehicles in Europe).
Renault continues to outperform on the Light Commercial Vehicles worldwide market, with a +19.9% growth, in a market up +10.4%. One of Renault’s highlights in 2023 was the reveal of its “International Game Plan 2027”, which, with 8 new models between 2023 and 2027, will ensure the brand’s future growth in the markets beyond Europe. In 2023, the development outside Europe was mainly driven by Brazil, Turkey and Morocco.
The activity was especially strong in Europe with a remarkable growth of +19.3% with 977.635 registrations. Renault outperformed the European market, which grew by +13.9% where the brand gained market share and is moving from 5th to 2nd place in the European PC+LCV (passenger car + light commercial vehicle) market, while continuing its value-based commercial policy with one vehicle out of two sold to retail customers.
The growth in sales has been mainly driven by Spain (+30%), Italy (+37%) and the United Kingdom (+51%).

Renault in Europe

In France, its domestic market, Renault confirmed its leading position in PC (277.914 sales, +18%) and LCV (112.569 sales, +13%). Clio, the most popular vehicle in France, became the best-selling car with 111.741 registrations in 2023, all sales channels combined. Clio is now number 3 in Europe with more than 219.365 units sold.
Renault is also a true European leader in Light Commercial Vehicles³ with a 25.7% growth, in a market up 15.3%. Kangoo/Express (+32.4%) and Master (+14.5%) are the leaders in their segments.
Renault Group records strong sales increase in 2023 thanks to consistent brand strategy
In line with its value-oriented strategy, Renault is accelerating its offensive on the C segment and above (+26%) in Europe. In the C segment and above in Europe, the Renault brand recorded a +26% sales growth compared with 2022, thanks to the success of Arkana, Austral, Espace E-Tech Hybrid and the Megane E-Tech electric.
The mix and sales channels are virtuous: in its five main countries in Europe, the Renault brand generates more than half its sales in the value-creating market of retail customers. In addition, top-of-the-range versions such as “Esprit Alpine” are appreciated by customers. 51% of the Austral and 44% of the Espace E-Tech Hybrid sales are in the Esprit Alpine version.

Electrification: a winning strategy in Europe

Renault is continuing its electrification offensive (hybrid and all-electric vehicles). The strong technological choices made by the brand are proving to be relevant, in line with customer expectations: an all-electric portfolio on the one hand and a hybrid portfolio on the other, for a more progressive energy transition. Renault has thus accelerated its growth, with a 19.7% increase in sales in one year (270.362 vehicles sold) and took the 3rd place in Europe for electrified passenger cars. Sales volume of electrified vehicles now account for 39.7% of the brand’s passenger car sales.
Renault Group records strong sales increase in 2023 thanks to consistent brand strategy
This trend was supported by a +62% increase in hybrid vehicle (HEV) sales, 185.666 units in total. Austral, Clio and Captur are among the top 10 best-selling hybrid vehicles in Europe.
Megane E-Tech electric, launched mid-2022, is the vehicle that has repositioned the brand in the all-electric market and helped it win over new customers (conquest rate over the competition of more than 50% in Europe). 47.504 units of Megane E-Tech electric have been sold in 2023 and places itself within the top 3 of the sales of its category in Europe.
The Renault brand’s all-electric portfolio will be expanded in 2024 with Scenic E-Tech electric and Renault 5 E-Tech electric.
The Group’s order book in Europe represents 2.5 months of forecast sales at the end of December 2023. The 2024 will be a year rich in commercial launches with 104 new models, key to the Group’s performance. The 2024 will be a historic year in commercial launched for the Renault brand with 76 new vehicles launches. In 2024, European and Latin America automotive markets are expected to be stable, and Eurasia is expected to decline by 11%.

Renault Group

Proud of its international recognition, Renault is the best-selling French brand in the world. Renault Group is at the forefront of a mobility that is reinventing itself. Strengthened by its alliance with Nissan and Mitsubishi Motors, and its unique expertise in electrification, Renault Group comprises 4 complementary brands – Renault, Dacia, Alpine and Mobilize – offering sustainable and innovative mobility solutions to its customers. Established in more than 130 countries, the Group has sold more than 2.235 million vehicles in 2023. It employs nearly 106.000 people who embody its Purpose every day, so that mobility brings people closer. Ready to pursue challenges both on the road and in competition, Renault Group is committed to an ambitious transformation that will generate value. This is centred on the development of new technologies and services, and a new range of even more competitive, balanced, and electrified vehicles. In line with environmental challenges, the Group’s ambition is to achieve carbon neutrality in Europe by 2040.

¹ACEA European Scope.
²France, Italy, Germany, Spain, United Kingdom.
³Excluding pickup trucks.
Source: Renault Group.

 

Published by Renault Group.

Article written and photos copyright © Renault Group.

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