With beginnings tracing back to the 1400s, the life-changing thermal spring water at the heart of La Roche-Posay story has made a real clinical impact for well over six centuries and continues its treatment of skin conditions today. The formulation charter for each La Roche-Posay product goes far beyond international cosmetics regulations. La Roche-Posay laboratories are very strict because they care and embark on each step of product development process with precision and efficacy. Always backed by the ever-developing advancements in dermatological research.

La Roche-Posay partner with dermatologists to stay at the forefront of skincare science, pioneering cutting-edge topics like skin’s microbiome. With over 750+ studies and 25 years of extensive research, La Roche-Posay is committed to developing safe and effective products that are dermatologist developed and tested.

La Roche-Posay Hyalu B5 Hyaluronic Acid Serum is an anti-aging serum with vitamin B5 that helps plump the look of skin. This anti-aging ultra hydrating pure hyaluronic acid face and neck serum leaves skin feeling plump to the touch and helps repair skin by replenishing the natural moisture barrier. Hyalu B5 Serum combines concentrated pure hyaluronic acid, madecassoside and vitamin B5 for optimal effectiveness while also being suitable for sensitive skin.

For the launch of La Roche-Posay Hyalu B5 Serum at Oaza zdravlja pharmacies, Foster + Svensson created digital and e-commerce campaign which contributed in record sale of this product and highlighted at one of the best examples in e-commerce and sales driven created marketing assets and communication.