Oaza zdravlja is a pharmacy chain, available on 33 locations across Serbia. In 2018 Oaza zdravlja decided to launch its ecommerce website, where it would be possible to offer dietary supplements and cosmetic products. For Oaza zdravlja we designed custom-made ecommerce solution and website, which will reflect on newly designed brand guideline, also designed by Foster + Svensson. However, we also needed a brand guideline which will support design and creation of a new e-commerce website and also reflect on customer experience, thus this task was given to Foster + Svensson.

Foster + Svensson created brand guideline book for Oaza zdravlja pharmacies, enchancing its visual communication by having graphic standards and playbook