Newsletters are the form of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered as email marketing. It usually involves using email to send advertisements or solicit sales, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a company relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

We believe in segmented distribution of newsletters, an email dedicated to specific target group. At Foster + Svensson, we design and code newsletters either from the scratch or by following brand guidelines. This also includes copywriting, where message must be aligned with the visual. By doing this we secure delivery of right message with high open rate. We design newsletters which are relevant to the target group.

UniCredit Bank is one of the largest banks in Serbia, and marked as systemically important bank by National bank of Serbia. It is a predecessor of HVB Bank Serbia founded in 2001, and in 2007 merged with the operations of the Italian UniCredit Bank, the German HVB HypoVereinsbank and the Bank Austria Kreditensthalt (BA-CA), later being fully acquired by the UniCredit, an Italian banking group which owns 100% stake of the UniCredit Bank in Serbia.

For UniCredit Bank and Mastercard, we coded newsletter for Mastercard Debit digital campaign.