Samsung is a South Korean multinational manufacturing conglomerate founded in 1938 and represents one of the most important and relevant premium handset manufacturers. Together with Leo Burnett, Foster + Svensson was appointed to create and design digital campaign for Samsung latest flagship mobile device.

Digital campaign included promotion of Samsung Galaxy S23 Ultra flagship smartphone by using digital marketing channels such as dedicated microsite, social media, display ads, innovative digital channels, local publishing tool guidance, DOOH, Spotify, and influencers which displayed USP’s and benefits of the latest product. Campaign was launched in Croatia, Serbia and Slovenia.

UEPS (Association for market communications of Serbia) awarded Leo Burnett and Foster + Svensson by winning 3rd place for online campaign “See beyond colours” by Samsung. UEPS is the oldest market communication in Serbia founded in 1960 and preserves status of most prestigious industry marketing and advertising authority.