World Brand Design Society selects Apothecary brand design refresh as a Featured Project
London, United Kingdom — The Apothecary brand design refresh and visual identity system has been selected as a Featured Project by the World Brand Design Society (WBDS), with the project editorially featured on the platform’s homepage.
This editorial recognition represents another international acknowledgement of the project, placing it alongside work from internationally recognised design studios and independent practitioners. The featured selection highlights projects distinguished by strategic clarity, distinctive visual and thinking and consistently high standards of execution across the discipline of brand design.
The Apothecary identity refresh was conceived as a complete brand system rather than a visual update alone. The work established a refined visual language built around clarity, consistency and long-term flexibility, enabling the brand to evolve across digital platforms, retail environments, packaging and future product development while preserving a coherent identity.
The project demonstrates how a contemporary pharmacy and beauty retailer can communicate confidence through restraint, using precision instead of decoration and systems instead of individual graphic gestures. Every element, from typography and colour to layout principles and brand architecture, was designed to work together as part of a scalable identity capable of supporting future growth.
Rather than pursuing change for its own sake, the project focused on strengthening recognition, improving consistency and establishing a design framework capable of supporting the brand over time.
Photo: Apothecary Brand Design Refresh.
The World Brand Design Society (WBDS) is an international professional community dedicated to corporate and consumer brand design. Through editorial publications, international awards, rankings and industry initiatives, WBDS benchmarks creative excellence across brand identity, packaging and corporate design. Its platform has become an established reference for contemporary brand identity, packaging and design systems, bringing together work from leading brands, organisations, agencies and independent designers from around the world.
The WBDS feature follows the recent announcement that the Apothecary Brand Design Refresh received two nominations at the Creativepool Annual Awards 2026 in the United Kingdom, recognising the project in the categories of Brand Design Refresh and Next Gen Leader 2026 through the nomination of Foster + Svensson Group Managing Director Vladimir von Bergdorff.
Find out more about the project on “Apothecary brand refresh” page.
ABOUT FOSTER + SVENSSON
Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1746 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Raiffeisen Bank, Banca Intesa, Addiko Bank, AikBank, Visa, Mastercard, Ericsson, Nokia, Telenor Group, Apple, Vodafone Group, A1 Telekom Austria Group, T-Mobile, CNN, RTS, Ringier Axel Springer, Samsung, Cheil, Huawei, Hisense, Gorenje, Asko, Ahold Delhaize, Nestlé, Procter & Gamble, AstraZeneca, Richter Gedeon, Ursapharm, Inditex, Zara, BMW Group, Renault Group, Knight Frank. Work culture and ethics includes business excellence and delivery of outperforming results.
Foster + Svensson in one of the founders of MAI Marina Abramović Institute.
