MED™
Foster + Svensson MED™ is a specialized unit which develops marketing solutions and communication material for healthcare, medical, and pharmaceutical industry. The solutions created by Foster + Svensson MED™ aim to help clients reach their patients and the professional public as simply as possible with immersive design and innovation that drives individual and social change.
Complex solutions within the area of healthcare, medicine and pharmacy are transformed into effective, yet simple, proactive and attractive printed and digital materials, such as corporate, conference and product presentations, documents and white papers, brochures, books, professional literature, product naming, product packaging, labeling, branding, 3D modelling and animation, data visualization, website development and design, social media, e-commerce, microsites, PR and regulatory affairs.
Foster + Svensson MED™ is a full service healthcare, medical and pharmaceuticals marketing communication solution partner. We provide strategic and creative services to medical institutions, pharmaceutical companies, clinics, healthcare institutions, medical equipment manufacturers, biopharma companies, pharmacies, from already established businesses and corporations to start-ups, to introduce and demonstrate innovations, products, and healthcare solutions in the simplest possible way to both patients and the professional audience, while also to redefine what it means to live healthier for longer.
At Foster + Svensson MED™ we truly understand the human aspect of the healthcare journey. From point of accepting the fact that it is needed to visit a physician, to decide on healthcare system, to variety of diagnostics, newly heard terms and phrases, newly diseases and condition knowledge, therapies and maybe even a change of life.
We do understand that there is a confrontation between professional jargon and the one used by people in their daily lives. It can be a barrier of understanding the messages, understanding how serious health conditions could be, and what kind of support people do really need. Either by having regular check-ups with the physicians, going to a laboratory, having any type of for example scan (X-ray, CT, MRI, PET, DXA, ultrasound, nuclear medicine, radiography, etc.), taking medicines or going to therapies, it could bring enormous amount of information that all must process. But it is not only that people with health conditions or possible conditions are affected. The caregivers, family, friends and colleagues could be affected as well, due to a change in peoples’ lifestyle.
We are here to create a bridge between patients and healthcare, medical and pharmaceuticals companies, to guide not only people, but brands team along the way, while simplifying messages, and providing answers and solutions which will improve that journey for both physicians and patients.
While working with healthcare companies, we noticed that no ordinary communication tools and way of work can be applied in marketing activities. Not only because special regulatory rules are applied (even though they are, and they are quite comprehensive with a reason), but because professional language and way of work doesn’t correspond to regular people way of living and communication. We gained strong scientific, pharma and medical expertise, specializing in developing global and local brands and market-shaping campaigns and activities.
Supporting healthcare landscape in helping people
Team at Foster + Svensson MED™ is consisted of experienced strategists and designers, many with more than 20 years of experience in communication and market access. Fully immersed in the healthcare landscape, we are investing in staying up to date with the constantly changing market and innovations in healthcare.
People at Foster + Svensson MED™ are experienced in communicating variety of therapeutic areas, procedures and protocols, on-site and online pharmacies, corporate and product designs, throughout the full brand life cycle. From point of creating a market analysis, product, brand, target audience, pricing, point of education and sale, to communicating unique brand proposition. We are also fully involved and understand the chain of command starting from needs, product manufacturing of medicines, biosimilars and dietary supplements, to prescribers and distributors, where we excel the dynamics of intersections between all stakeholders, since within our group of companies we have our own online drug store and production of galenic products.
The creative team at Foster + Svensson MED™ consists of copywriters, designers, marketers and strategists, with decades of experience in market access and healthcare communications. While having competence and skills to design 3D animations, we can demonstrate how medical device, or pharmacological product affects the patient. Experience and skills are expressed in copywriting of various digital and print material, where we write either professional, or easy to understand articles, texts, copies, presentations and documents.
Education and clinical practices are at the very core of our foundations. People and associates at Foster + Svensson MED™ participate numerous congresses, symposiums and educational seminars to keep with the latest news and trends in healthcare, pharmacy and biotechnology. Our creative team is also included, which needs to understand and be capable to transform and translate complex scientific ideas, insights, products and services, into compelling communications which brands can use in external communication towards broader professional audience, internal for informative and educational purposes, or for general public such as patients or even media appearances. This is where our team can provide full support, by analyzing the market, trends, creating strategic and tactical tools, followed by operational workflow, creative and design, and ultimately delivery of toolbox. With our full-service understanding and capabilities, we span over digital, print and video for in-person and nonpersonal delivery.
At Foster + Svensson MED™, copywriters, designers, marketers and strategists are involved from the earliest phase of brand planning, to shape advance strategies and capture every nuance of brand value and its proposition. We have rigorous processes, because we know how healthcare industry is serious, however we have such processes for all of our work anyway. Our processes are allowing us to provide a systematic framework to ensure that strategy incorporates all relevant and educational information about the brand and its offer. We instill high confidence in the ultimate value proposition.
Redefining healthcare
For every brand, we approach with customized strategies and programs which will drive better health solutions and outcomes of patients or brands’ B2B partners. Our solutions spans over print and digital, but also are based on consulting how we can create a brand from a scratch, to leveraging brands by designing new creatives and propositions, or even redesigning the existing one to make them more reasonable, aesthetically pleasing, aligned with regulatory and being understandable by people and professional audience.
We design beautifully expressed digital and print material, logos, extensions, creating brand or product naming, being involved in brand architecture and product portfolio hierarchy, strategy, making digital assets such as white paper documents, PDF’s, presentations, websites and microsites, and securing operational global publishing. As of print, Foster + Svensson MED™ is capable to design or localize and adapt posters, window graphics, booklets, brochures, sleeves, product packaging, billboards. We are also experienced in indoor and outdoor branding, including interior design, where we can provide our creative solutions for company offices, healthcare systems, medical facilities, pharmacies, clinics and stores. Our digital team is experienced and capable in massive product publishing on web.
Together with our outstanding solutions, we create some of most powerful experiences that matter, driving better health which outcomes for the people and their wellbeing. Our solutions are contemporary, designed for purpose to maximize value and create tactical advantages in today’s healthcare and people wellbeing experience, while providing operational excellence. We design, create and deliver breakthrough solutions in the healthcare marketplace, while implementing novel campaign methodologies to drive measurable business impact and insights. Yet, we always put people first. Foster + Svensson MED™ is here to transform the way that healthcare and pharmaceutical brands capture, interpret and leverage on patient-centric experience.
Over the years we designed, developed, and created professional marketing and communication solutions for numerous international and local clients within healthcare, medical and pharmaceutical industries. Our solutios are made to redefine healthcare.