AIK Banka x Mastercard Gold campaign

AIK Banka is one of the largest banks in Serbia founded in 1976, and then worked for two decades as the internal bank of the Niš Agro-Industrial Combine. By entering the open market in 1993, thanks to its liquidity, solvency, profitability, as well as the capacity of its own capital, it positioned itself as one of the most important in the domestic market.

 

Through its long history, AIK Banka has gained a reputation as a reliable, stable and efficient financial institution, dedicated to providing high quality banking services in accordance with the trends of modern banking and focusing on the needs of clients, whose satisfaction is a measure of success. The bank is extremely active in the field of developing digital services, especially in terms of providing services to both personal and small and medium-sized companies.

 

Together with Mastercard, AIK Banka created digital campaign for Mastercard Gold debit and credit cards. Foster + Svensson designed a set of visuals, copies and digital assets for social media, website, newsletter (including coding) and Viber, aiming to promote credit and debit cards use.

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