Created as e-commerce case study with spotlight on its innovative and digital contemporary design, Apothecary evolved from pure concept design to fully operative online drugstore and pharmacy focused on offering supreme products for more beautiful life. An online store which endeavor finest quality body and skincare products. Apothecary is positioned as premium and luxury online pharmacy and cosmetics store. We are helping Apothecary in building brand and awareness, as well as emotional bond with target audience, where we want from people to experience the new way of e-commerce and explore different product communication. For Apothecary, we aim towards driving deeper people understanding of brand personality, taking the brand equities into action, and building emotional substance of the brand itself. We do that by creating experience through multiple touchpoints, while preserving high quality output. Our work is featured by internationally focused communities highlighting exceptional consumer and corporate brand design such as World Brand Design Society and Creativepool. It’s time for revitalization and rejuvenation of pharma industry, while Apothecary who is born out of pure digital, is coming to make a change.

Foster + Svensson created full Apothecary brand. With Apothecary we demonstrated how concept can become a live operating company. During our 3-year work for creation of Apothecary brand, we worked on brand architecture, positioning, brand platform, corporate brand identity, brand personality, brand lines, naming and nomenclature systems, tone of voice, jargon, verbal identity, slogan, tagline, art direction, mood board design, brand guidelines, co-branding standards, logo design, visual language, corporate identity design, stationary design, sensory design, tactile and touch marketing, packaging, customer experience, design and development of e-commerce website, integration with bank and credit card payment processor. We fully demonstrated our range services how then can span over the brand, by giving real and live example. We believe that brand is a living matter, and that is why Apothecary will continue to evolve constantly. Business design, live.