Galen Pharm is one of the leading retail pharmacy chains in Serbia, founded in 2007 in Belgrade, and currently has 140 retail pharmacy stores. Pharmacies are equipped according to the latest world standards and positioned within the most attractive locations of Belgrade, and throughout Vojvodina and central Serbia.

For Galen Pharm, Foster + Svensson performed an analysis of social media networks in Serbia, their use, personas profiling, as well as data visualization and recommendations for further use of digital channels and way of communication.