Galerija Brand guideline design

Galerija is a shopping center in Belgrade and it isthe largest shopping center in the region. it covers an area of 300.000 square meters, of which 93.000 square meters of commercial space and as many as 3.600 parking spaces. Galerija has 3 floors, occupied mostly by premium and flagship stores and retailers, restaurants, caffes, cinema, banks and financial institutions.

 

Some of the tenants are Zara, Zara Home, IMAX cinema, Raiffeisen Bank, Alta Bank, A1, Andrejević Diamonds, AirSerbia, Boss, Hugo, Calvin Klein, iStyle, Karl Lagerfleld, Max&Co., MTS, OTP Banka, Peek & Cloppenburg, Sephora, Swarovski, Ted Baker.

 

For Galerija, Foster + Svensson created new visual guideline and strategy to uplift existing brand, by using new visual and having marketing toolbox.