Zara flagship store in Serbia is located at Galerija shopping center in Belgrade and represents the largest Zara store in this country. This store covers all lines of Zara, including Zara Men and Zara Kids.

For the grand opening of Zara flagship store at Galerija, Foster + Svensson designed and created campaign which covered assets for indoor branding, OOH, POOH, mega boards, posters, digital totems, print, citylights, immersive indoor curved screens, tram branding, newsletter, website splash, digital and social media (owned and paid media channels).