UV rays only account for 5% of the Sun rays that reach the Earth, but they are very powerful. While UVC rays are blocked by the ozone layer, UVA and UVB rays reach the Earth and influence our skin. Occurring throughout the year and even on cloudy days, UVA’s account for 95% of the ultraviolet rays that touch the Earth’s surface. They pass through clouds, glass, and the epidermis; unlike UVB’s, they are painless and can penetrate very deeply into the skin to reach the cells of the dermis. As they primary produce free radicals, they can alter cells in the long term and bring about photoaging, Sun intolerance, pigmentation disorders, development of skin cancers.

UVB rays constitute 5% of the ultraviolet radiation received on the Earth. They are very high in energy and are stopped by clouds and glass but can penetrate the epidermis. UVB are responsible for tanning and sunburns, allergic reactions, and skin cancers. It is therefore important to protect the skin from both UVA and UVB rays. La Roche-Posay Anthelios offers broad-spectrum protection against UVB, UVA and infrared rays coming directly from the Sun, which are responsible for 80% of the sings of premature ageing.

We created digital and e-commerce campaign for La Roche-Posay suncare products at Oaza zdravlja pharmacies where we designed key visual by using La Roche-Posay Anthelios product.

Product is placed on the beach, on the spot where it’s intended to be used most, while also having Anthelios positioned above the people which are sunbathing. Anthelios product is here to protect the people, by creating a shade out of its packaging, falling directly to people, and keeping them safe from the Sun. That is what this product do. Keeping people’s skin protected. Brand product promise and positioning – fulfilled. In addition, we also created another visual for La Roche-Posay Anthelios product visible during skiing and winter holiday season.