Intesa Sanpaolo is an Italian international banking group. It is Italy’s largest bank by total assets and the world’s 27th largest. It was formed through the merger of Banca Intesa and Sanpaolo IMI in 2007, but has a corporate identity stretching back to its first foundation as Istituto Bancario San Paolo di Torino in 1583.

In 2020 the bank served approximately 14.6 million customers in Italy and 7.2 million customers in Eastern and Central Europe, the Middle East and North Africa. By 2010 its assets had grown to US$877.66 billion, ranking 26th in Forbes Global 2000. The company is a component of the Euro Stoxx 50 stock market index. In Serbia, the bank is present on the market as Banca Intesa and it is the largest bank in the country with more than 1.37 million clients, 3.000 employees and business network of 154 branches nationwide.

Bank clients enjoy cash-back experience with Mastercard credit cards, while Foster + Svensson was in charge for digital production and design for this campaign by creating and coding newsletters, microsite, landing page, social media posts and Google ads.