Foster + Svensson ads two new artworks to its contemporary private art collection
An award-winning European communications and advertising agency Foster + Svensson, continues to support contemporary artists, by adding two new artworks to its private art collection. To our collection we added two artworks from the exhibition “Art for the soul – an Honest Book” organized during World Mental Health Day as support to people living with schizophrenia.
World Mental Health Day is marked every year October 10th. Serbian state owned Radio-television of Serbia (RTS), with the support of its partners, organized a special project to bring the world of people with schizophrenia closer to the general public. An exhibition of amateur painting artworks by people living with schizophrenia, which were created in the workshops of special psychiatric hospitals, were also presented.
The project and exhibition “Art for the soul – an Honest Book” aims to bring together worlds that rarely meet, people suffering from schizophrenia, who stay in two mental hospitals in Serbia, and the general public. Through painting workshops, in which family members of people living with schizophrenia also participated, a space was created for artistic expression, understanding and connection. These workshops were not only therapeutic but provided an opportunity for open dialogue and better integration of those people struggling with schizophrenia into society. During the duration of the exhibition at RTS Ceremonial Hall, the paintings were able to be reserved and purchased as a support and donation to medical institutions, which gives a humanitarian aspect to this project.
Video: © RTS Radio-television of Serbia, Dnevnik 1 (Gordana Stijačić, Ana Stamenković).
Through workshops in which people living with schizophrenia participated, 36 works were created. These small and big artworks introduce us to the world from the point of view of people who have this chronic mental disorder. The workshops were held at the Special Hospital for Psychiatric Disorders in Kovin and the Clinic for Psychiatric Disorders “Dr. Laza Lazarević” in Padinska Skela.
Photos: Artworks “Boje / Colors” (picture 1), “Boje i plaža / Colors and the beach” (picture 2).
The Foster Group (Fosterova grupa), which includes Apothecary and Foster + Svensson, are proud to have purchased two artworks from this exhibition, and added them to its Contemporary private art collection. Art and design are the core of Foster + Svensson. From our beginnings we spotlighted and supported some major art activities, like founding MAI Marina Abramović Institute, supporting exhibitions and buying art, like original artworks from Nadežda Petrović, two originals from Milan Konjović, work made by Jovana Stojanović from the Faculty of Applied Arts in Belgrade (Calligraphy and Typeface Design academic study course) in the class of Associate Professor Jana Oršolić, and original artwork from Dunja Jung.
We are committed to increasing awareness of global philanthropy and changing people’s culture towards better societies, as well as promoting a focus on social inclusion, art preservation and the common good of people. This very art we buy (sculptures, paintings, prints, drawings) is done from part of profit we make, and where we invest in future history by buying it and displaying at Foster + Svensson as our legacy and investment in contemporary art. It is also a way how we express our support, respect, recognition and contribution to the artists, as they created a timeless masterpieces. Art preservation represent one of three pillars within Foster + Svensson Foundation, where we identify, promote, buy and collect arts, that will become legacy for generations to come.
ABOUT FOSTER + SVENSSON
Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Telenor Group, Ericsson, Apple, Vodafone Group, A1 Telekom Austria Group, RTS, Samsung, Cheil, Huawei, Hisense, Ahold Delhaize, Procter & Gamble, Richter Gedeon, AstraZeneca, Banca Intesa, Raiffeisen Bank, Mastercard, Inditex, Zara, Renault Group. Work culture and ethics includes business excellence and delivery of outperforming results.
Foster + Svensson in one of the founders of MAI Marina Abramović Institute.
