Apothecary certified with e-Trustmark for the 4th year in a row
Apothecary has been awarded the national e-commerce trust mark “e-Trustmark” for the fourth consecutive year. This certification confirms that Apothecary conducts its online operations in full compliance with the laws of the Republic of Serbia, as well as with the highest standards of e-commerce best practices and consumer protection. The continued display of the e-Trustmark seal on the Apothecary website underscores our ongoing commitment to transparency, reliability, and secure online business practices.
To further strengthen a trusted and seamless e-commerce environment, Apothecary offers customers multiple secure payment options. In addition to cash on delivery, customers may complete purchases online using Visa, Mastercard, Maestro, and DinaCard payment cards issued by all banks. Payments can also be made via Apple Pay and Google Pay digital wallets. All online transactions are securely processed through the payment gateway provided by Raiffeisen Bank.
The national e-Trustmark certification was established as part of the Development of E-Commerce project, the first structured initiative aimed at introducing recognized trust mark principles and best practices into Serbia’s business community. The project was funded by the European Union through the IPA 2012 program “Development of Electronic Business,” in partnership with the Ministry of Trade, Tourism and Telecommunications and the Ministry of Economy of the Republic of Serbia.
Aligned with European trust mark standards for online shopping and consumer protection, the e-Trustmark framework is designed to enhance the quality, transparency, and reliability of domestic online retailers. By strengthening trust between merchants and customers, the initiative supports the continued growth of e-commerce in both national and international markets, contributing to the broader development of Serbia’s digital economy.
The e-Trustmark seal clearly signals to website visitors that an independent national authority has reviewed the online store and confirmed its compliance with the applicable laws of the Republic of Serbia, as well as with recognized standards of good business practice governing e-commerce. Customers shopping at Apothecary benefit from clearly defined rights and obligations regulated by Serbian legislation in the field of e-commerce. This regulatory framework includes the Law on Consumer Protection, the Law on Electronic Commerce, the Law on Trade, the Law on Advertising, and the Law on Personal Data Protection. Recognizing the specific nature of the digital environment, these laws establish mechanisms designed to ensure a high level of consumer protection and legal certainty in online transactions. e-Trustmark certification confirms that Apothecary has successfully undergone a comprehensive and rigorous verification process, meeting all prescribed standards required for certification.
This distinction affirms Apothecary position as a reliable and responsible online retailer of products and services. For customers, the e-Trustmark represents assurance of transparency and clarity at every stage of the purchasing journey. Certified merchants provide clear and accurate identification and contact information, detailed product descriptions, and full disclosure of pricing and any associated costs prior to the final order confirmation. The ordering process is structured to allow customers to review and amend their selections before completing a purchase, after which they receive formal confirmation of the transaction. In addition, certified merchants clearly communicate all contractual terms and conditions, offer secure and widely accepted payment methods, and ensure transparent and reliable delivery procedures. Customers are fully informed of their legal rights and obligations, including the right to withdraw from a contract and the applicable return policy.
E-commerce solution by Foster + Svensson
The e-Trustmark certification provides customers with the assurance that they are shopping with a reliable and fully verified merchant. Apothecary is proud to have successfully completed the rigorous certification process and to have earned the national mark of trust in e-commerce for the forth consecutive year, proudly displaying the seal on its website.
To ensure a seamless and secure shopping experience, Apothecary offers customers multiple purchasing options. Orders can be placed with cash on delivery or online using all major payment cards issued in Serbia and abroad, including Visa, Mastercard, Maestro, and DinaCard, as well as through digital wallets such as Apple Pay and Google Pay. All online transactions are securely processed via the payment gateway provided by Raiffeisen Bank, with additional layers of 3D Secure protection, including Mastercard ID Check and Visa Secure. Full technical integration for these solutions was successfully implemented by Foster + Svensson and Thornet, ensuring reliability, security, and user-friendly functionality throughout the purchasing process.
By earning the e-Trustmark certification for the fourth consecutive year, Apothecary further strengthens its position as a trusted and responsible participant in Serbia’s growing digital retail. As a marketing agency committed to delivering relevant and credible industry solutions, we are proud to highlight and amplify milestones that reflect operational excellence, regulatory compliance, and customer-centric business practices. Recognizing and communicating achievements of this caliber not only reinforces brand reputation but also contributes to the broader development of a transparent, secure, and trustworthy e-commerce ecosystem.
ABOUT FOSTER + SVENSSON
Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Raiffeisen Bank, Banca Intesa, Addiko Bank, AikBank, Visa, Mastercard, Ericsson, Nokia, Telenor Group, Apple, Vodafone Group, A1 Telekom Austria Group, T-Mobile, CNN, RTS, Ringier Axel Springer, Samsung, Cheil, Huawei, Hisense, Gorenje, Asko, Ahold Delhaize, Nestlé, Procter & Gamble, AstraZeneca, Richter Gedeon, Ursapharm, Inditex, Zara, BMW Group, Renault Group, Knight Frank. Work culture and ethics includes business excellence and delivery of outperforming results.
Foster + Svensson in one of the founders of MAI Marina Abramović Institute.
