Foster + Svensson acquired original artwork created by Academician Ljubica Cuca Sokić
Ljubica Cuca Sokić, a prominent Serbian and Yugoslav painter of the 20th century, was born in Bitola, North Macedonia. She received her secondary education in Belgrade, Serbia, where she began her art education under the mentorship of drawing professor Zora Petrović, one of the most significant representatives of expressionism in Serbian painting. Sokić continued to pursue her art education at the Royal School of Arts in Belgrade, under the guidance of professors Beta Vukanović, Ivan Radović, Jovan Bijelić, and Ljuba Ivanović.
Sokić’s artistic journey took her to Paris, France, where she exhibited her works. In 1939, she made her first independent exhibition at the Cvijeta Zuzorić pavilion in Belgrade. From 1948 to 1972, she dedicated her life to teaching as a professor at the Academy of Fine Arts in Belgrade. During her tenure, she became a corresponding member of SANU in 1968, and later a regular member in 1978, earning an Academician title.
Her painting style is characterized by its intimate nature. Initially, her artworks drew inspiration from still lifes, landscapes, figures, and portraits. Over time, her style evolved towards simplification of forms, geometrization, and moderate abstraction.
Throughout her artistic career, she received numerous accolades and awards. These include the award of the first October Salon, the “Golden Pen of Belgrade” Plaque for illustration, the Golden Plaque of ULUS, the Grand Prix of the First Biennial of Yugoslav Miniature Art, and also the Medal of Order for the People with Silver Rays of Merit.
Her artistic legacy is preserved in museums across Serbia. Ljubica Cuca Sokić passed away in Belgrade in 2009. She remains an esteemed figure in Serbian art history, recognized as an academician of SANU and a professor at the Academy of Fine Arts in Belgrade.
Photo: Composition 4, Ljubica Cuca Sokić.
We are delighted that Foster + Svensson has acquired the original artwork titled “Composition 4”, created by Academician Ljubica Cuca Sokić. This exquisite piece has been added to our private art collection, as a rare opportunity for reflection, study, and inspiration.
This proximity with original artworks from esteemed artists enables employees and collaborators to absorb the methods, techniques, and vision of these artists, informing innovation, strategic insight, and the company’s approach to creative endeavors. By bridging artistic mastery with professional practice, the collection nurtures intellectual curiosity, cultural literacy, and creative depth, which permeates Foster + Svensson work in design, branding, communication, and strategic projects for clients and partners.
Since its foundation, Foster + Svensson has cultivated a distinguished tradition of artistic engagement that reflects and reinforces the company’s enduring cultural values. The Foster + Svensson Private Art Collection is the result of a deliberate and sustained practice of acquisition, guided by internal principles and the expertise of a dedicated art advisory council. From inherited works connected to historical figures such as Ivan Meštrović to carefully chosen pieces by globally esteemed and emerging artists alike, the collection represents a considered balance of legacy and contemporary expression. Each acquisition is made with discernment, ensuring that celebrated masters and promising new talents coexist within a continuously evolving collection.
– The Art Preservation program embodies the company’s philosophy that art carries enduring cultural and intellectual value. More than a repository of visual works, it reflects a commitment to preserving heritage, inspiring inquiry, and enriching understanding. Each piece, whether a drawing, painting, photography, sculpture, poster, or print, is selected for its aesthetic merit and its capacity to illuminate creative processes and resonate with both historical and contemporary currents. This stewardship honors tradition while fostering forward-looking innovation, says Mag. Vladimir von Bergdorff, MA, Group Managing Director of Foster + Svensson.
Through the Private Art Collection and initiatives, Foster + Svensson exemplifies a corporate identity where cultural engagement, artistic excellence, and professional rigor converge. The artworks under the company’s stewardship stand as markers of artistic brilliance, embodying a refined appreciation for creativity as a defining human endeavor. By fostering this collection, the company honors the enduring dialogue between artists and audiences, between heritage and innovation, and between artistic insight and professional practice, a dialogue that continues to shape how we think, create, and contribute to the broader cultural landscape. Through this ongoing engagement, creativity, knowledge, and cultural awareness remain at the heart of Foster + Svensson vision, strategy, and enduring legacy.
Fervent support for the arts serves as a testament to our beliefs in the transformative power of creativity. We have been avid art collectors and creators for over years, showcasing a profound appreciation for artistic and cultural expression as our stronghold.
ABOUT FOSTER + SVENSSON
Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Raiffeisen Bank, Banca Intesa, Addiko Bank, AikBank, Visa, Mastercard, Ericsson, Nokia, Telenor Group, Apple, Vodafone Group, A1 Telekom Austria Group, T-Mobile, CNN, RTS, Ringier Axel Springer, Samsung, Cheil, Huawei, Hisense, Gorenje, Asko, Ahold Delhaize, Nestlé, Procter & Gamble, AstraZeneca, Richter Gedeon, Ursapharm, Inditex, Zara, BMW Group, Renault Group, Knight Frank. Work culture and ethics includes business excellence and delivery of outperforming results.
Foster + Svensson in one of the founders of MAI Marina Abramović Institute.
