Creativepool nominated “Apothecary LAB” for best branding
Online luxury cosmetics and drugstore Apothecary has been nominated in the “Branding” category for its newly launched skincare brand named “Apothecary LAB”. In total, this is a 4-year-in-a-row nomination for Apothecary, this time for the Branding and creation of a completely new brand on the market. The nomination comes from the worldwide professionals in the creative and advertising industry who are members of the Creativepool from the United Kingdom. This nomination demonstrates the creation and design of the “Apothecary LAB”, the birth of the new skincare brand on the market.
The awards are given every year in several different categories that cover almost all areas of marketing and constitute a kind of recognition for the displayed creativity. Voting consists of two parts: voting by the audience and voting by global judges – the expert jury. The jury that will decide on the nominees consists of directors, founders, and creative directors from agencies and companies such as Wolff Olins, Saffron, BBDO, McCann, Havas, Dentsu, R/GA, Google, Interbrand, Publicis Groupe, TBWA, Cheil, Iris, Saatchi & Saatchi, VML, Huge, Accenture Song, FCB, Ogilvy, Grey, Ketchum, Mullen Lowe, Publicis Health, Saatchi & Saatchi Wellness, Financial Times, TikTok, DHL, Sky, and respective others.
The voting of the audience and the jury lasts until July 17, 2025, while the award ceremony will be organized on September 11th in London, as every year. This year’s awards will be presented in 55 categories.
Along with the “Apothecary LAB” and its branding, this year projects from companies and brands were also nominated, such as Dior, L’Oréal, Porsche, Rolls-Royce, Aston Martin, Emirates, AD Architectural Digest, Starbucks, Pepsi, Pernod Ricard, Ballantine’s, Absolute, UKTV, Heineken, Samsung, Real Madrid, Coca-Cola, LEGO, Doritos, Lipton, Snickers, BBC Studios Creative, Ford, Condé Nast, Vogue, GQ, Toyota, Honor, Hitachi, Purina, McDonald’s, Virgin Media O2, Costa Coffee, Universal Music Group, 7UP, IKEA, Lays, Elemis, Bank Australia, HSBC, AT&T, Japan Airlines, Netflix, Amazon, Google, designed and created by agencies and consultancies including Deloitte, Oliver Wyman, Ketchum, Starcom, VML, TBWA, Huge, Momentum, BBD, Saatchi & Saatchi, R/GA, Dentsu, Grey, Wolff Olins, BBDO, MRM, Wieden+Kennedy, DDB, McCann Worldgroup, Scholz & Friends, Ogilvy, Cheil, Iris, FCB, Publicis Groupe, VMLR&R, Droga5, and Serviceplan, among others.
Photo: Apothecary LAB branding designed by Foster + Svensson.
Apothecary LAB products are inspired by regenerative medicine based on bio-science
After five years of research and development of products inspired by regenerative medicine based on bio-science and biotechnology, “Apothecary LAB” will present an innovative brand that will feature dermocosmetic products based on natural ingredients and promoting the regeneration of healthy skin cells. The special scientific line of high-quality premium cosmetic skincare products that will be presented by “Apothecary LAB” was designed by a pharmacist and is a unique private product recipe containing natural ingredients and will have its premiere this year.
“Apothecary LAB” offers skin care solutions based on bioscience, and in particular on biotechnologies. Inspired by regenerative medicine, “Apothecary LAB” is a special scientific line of high-quality premium cosmetic skincare products. Created by a pharmacist, the unique private product recipe contains natural ingredients. The development of “Apothecary LAB” products has been underway since 2020, with over 5 years spent researching and building the brand and skincare line. “Apothecary LAB” was created at the same time as the Apothecary luxury online drugstore, while the development of the product and brand took place in parallel and over a long period of time, as Apothecary sets extremely high standards in its work.
The environment we live in, lifestyle, diet, and hormonal variations are some of the factors that affect the biological function of the skin. “Apothecary LAB” expertise in bio-science is dedicated to creating safe, powerful, sustainable, and natural skincare tailored to the needs of men and women. The products created by “Apothecary LAB” aim to prevent skin aging, hyperpigmentation, stimulate collagen and fibroblasts, as well as slow down photoaging and rejuvenate the skin in the form of high-quality dermocosmetic treatments.
Video: Apothecary LAB branding designed by Foster + Svensson.
“Apothecary LAB” adheres to strict standards, placing products on the market only if they represent a significant improvement in the industry and for humans in general. In addition to innovation, “Apothecary LAB” strive to ensure that the products are safe and effective, providing results that are truly transformative. It is important to note that “Apothecary LAB” maintains a cruelty-free stance, does not perform any tests on animals, while the products are vegan and exclude harmful elements such as parabens, sulphates, and other toxic and unnecessary chemical ingredients from their formulations. Skincare protocols are unique and depend on several different factors, especially the methodology they follow. “Apothecary LAB” develops products based on active ingredients extracted from plants, which are intended for different skin types and for different purposes.
Regenerative cosmetics bring innovations in skincare because they were developed and inspired by regenerative medicine, ingredients that can only be found in nature and used as such, but also by science that advances more every day. “Apothecary LAB” strives for completely pure products made from natural ingredients using the latest scientific trends in their processing. Purity is important, and this is what guides us in creating the unique “Apothecary LAB” brand.
Wanting everyone to recognize the “Apothecary LAB” brand, we constantly follow news from various fields of pharmacy, medicine, chemistry, as well as evolution in many other areas such as skin rejuvenation, anti-aging and regeneration. The product packaging will reflect exactly what is inside, the purity of the formula and ingredients, the ease of use, and the recognizable modern and contemporary design. The choice of ingredients is very narrow because “Apothecary LAB” is guided by the highest standards in skin safety within the directives prescribed by the EU and Serbia, as well as the amount of active ingredients that do not include those that can irritate the skin in any way, but only what can please the skin and make every skin beautiful and cared for.
As a luxury brand of dermocosmetic products for skin regeneration and longevity, “Apothecary LAB” is based on bio-science, empowered by biotechnological advances, and inspired by regenerative medicine. After the completion of preparations and obtaining the appropriate approvals and testing based on the health and dermatological suitability of the product, the premiere of the “Apothecary LAB” product is planned for 2025.
Before that, Apothecary confirms that it has successfully submitted an application to the Intellectual Property Office of the Republic of Serbia for the protection of its trademark, i.e. name, graphic sign (logo), and the name “Apothecary LAB”, in order to ensure legal protection and show that only products marked with the trademark and name “Apothecary LAB” are legal on the market. Apothecary drugstore submitted the application for trademark protection based on the Law on Trademarks of the Republic of Serbia and the Decree on the contents of the register of applications and the register of trademarks, the content of requests and proposals submitted in the procedure for recognition and protection of the trademark, and data published in the official gazette of the competent body. The registered trademark, colour, and brand name “Apothecary LAB” are indicated by the Vienna classification (27.5.1; 27.5.10; 27.5.17; 29.1.6) and the Nice class (3; 5), while the goods and services class trademark is defined within cosmetics and dietary supplements.
Apothecary LAB wants to be one of the most prestigious and innovative brands in the world.
Within our agency pharmaceutical department Foster + Svensson MED™, we were in charge of brand naming, logo design, trademark registration, brand and product launch go-to-market strategy, product line naming, product labelling design, packaging design, and marketing communication.
– The creativity and work of the Apothecary have been recognized by experts from all over the world, and we are the only ones from Serbia and the region who have been nominated for the Creativepool award this year. Our culture is to nurture and enrich society by focusing on building highly aesthetic, cultural, and polite relationships with customers who we treat as equals, instead of focusing on pushy sales methods or aggressive buying aimed at gaining profit. Rather, we help customers identify which product is for them and which will help them in the truest sense of the word. This is already the fourth year that we have been recognized by the respective experts and the creative industry all over the world, and we are very proud of that because those are coming from the areas of economy, design, marketing, and commerce which saw and recognized us as we build the transformation of our society with business excellence which, in things, is a true example of how a company should behave and act. Our mission from the very beginning is that life can be more beautiful, and now we are demonstrating live by unveiling a completely new skincare brand on the market named “Apothecary LAB”, says Mr. Vladimir von Bergdorff, MA, Managing Director of Foster + Svensson and Apothecary.
We still want to change and reshape the market by introducing new and innovative safe products, but also to continue with the current practice, which is to display full details of every product in a high-quality manner, while paying attention to its every detail and aesthetic display. Apothecary presents its offer by showing the functional benefits and additional value of the product, so that customers could be able to see all aspects of the product before the actual purchase.
We are pleased and honored that the nomination for the Branding of “Apothecary LAB” stands together with other global brands, companies, and agencies such as Dior, L’Oréal, Wolff Olins, Saffron, Aston Martin, Porsche, Rolls-Royce, BBC, Interbrand, Google, Saatchi & Saatchi, Publicis Groupe, Leo Burnett, Accenture Song, Samsung, and Cheil.
Within the Branding category, “Apothecary LAB” is nominated along with the agencies and companies such as Huge, Interbrand Japan, PepsiCo, and nominated, handpicked and will be judged by most respected and industry relevant representatives from Interbrand, R/GA, and Saffron among respective others. It’s an honor to be shortlisted and to stand next to such world-class brands”, additionally points out Mr. Vladimir von Bergdorff, MA.
Photo: Apothecary LAB branding designed by Foster + Svensson.
Voting
Foster + Svensson MED™ is a specialized unit which develops marketing solutions and communication material for the healthcare, medical, and pharmaceutical industry. The agency designed and conceived the complete concept, identity, and development of the “Apothecary LAB” brand, as a pure example of designing thinking, strategy, and product development, positioning “Apothecary LAB” as a scientific, bio-tech, and luxury skincare product line.
Open call for public voting of Creativepool Awards 2025 is available via the link https://creativepool.com/annual/2025/shortlist/#Branding. It is necessary to select the “BRANDING” category, then within “Individuals” section to select “Apothecary LAB brand design” and click on the “VOTE” button.
The voting of the audience and the jury lasts until July 17th, while the award ceremony will be organized on September 11th, 2025, in London, United Kingdom.
Creativepool is the global creative industry network, connecting agencies, brands, and creative talents via a social vertical platform that brings creative works and campaigns to the forefront.
ABOUT FOSTER + SVENSSON
Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Raiffeisen Bank, Banca Intesa, Visa, Mastercard, Ericsson, Telenor Group, Apple, Vodafone Group, A1 Telekom Austria Group, T-Mobile, CNN, RTS, Samsung, Cheil, Huawei, Hisense, Ahold Delhaize, Nestlé, Procter & Gamble, AstraZeneca, Richter Gedeon, Ursapharm, Inditex, Zara, Renault Group, Knight Frank. Work culture and ethics includes business excellence and delivery of outperforming results.
Foster + Svensson in one of the founders of MAI Marina Abramović Institute.
