Vidapharm appoints Foster + Svensson MED
Belgrade, Serbia — Vidapharm has appointed Foster + Svensson MED as its marketing and communications partner, extending Foster + Svensson’s work across the healthcare, medical and pharmaceutical sector.
Foster + Svensson MED is a specialized unit of Foster + Svensson focused on marketing communication solutions for healthcare, medicine and pharmaceuticals. Its work brings together strategy, communication, design and digital development to translate complex healthcare and pharmaceutical subjects into clear, purposeful and effective experiences for both professional and wider audiences. Its capabilities span brand strategy and identity, product and corporate communication, packaging and labeling, digital development, websites and e-commerce, content and social media, PR and regulatory communication, as well as data and performance solutions.
Based in Belgrade, Vidapharm is a pharmaceutical company established in 2002. For more than two decades, the company has developed its business around healthcare and patient needs, working with healthcare professionals across areas including gynaecology, urology, endocrinology, cardiology and vascular surgery. Vidapharm is an official distributor and partner of Alfasigma (PWI, PM, Ezerex), Sunn Biolabs (Cysturol, UroloQ) and Thorne Research Inc. (5-MTHF, Magnesium Citramate, Thyrocsin™, Biotin 8mg) for the Southeast European market, with its portfolio including pharmaceutical and nutritional products available through pharmacies and other distribution channels.
Among the international brands represented by Vidapharm is Thorne, a US-based health and wellness company founded in 1984. Originally established as Thorne Research, the company has developed a portfolio of nutritional supplements and health solutions built around research, ingredient quality and rigorous manufacturing and testing standards.
PHOTO: Thorne.
Vidapharm’s Thorne portfolio includes Magnesium Citramate, Thyrocsin™, 5-MTHF and Biotin 8mg, covering nutritional solutions related to areas such as magnesium supplementation, thyroid health and folate. The products form part of Vidapharm’s broader portfolio of pharmaceutical and nutritional solutions brought to the Southeast European market.
As part of the engagement, Foster + Svensson MED will take responsibility for Vidapharm marketing and communications activities, with the work extending across the company and its portfolio of distributed brands. The initial scope includes the redesign and development of Vidapharm’s digital presence and e-commerce platform, the establishment of graphic and communication standards, and the creation of a coherent system of visual and communication materials for Vidapharm and the brands it represents.
The engagement will also encompass the ongoing development and management of Vidapharm digital and e-commerce activities, supporting the company’s communication, commercial and customer-facing touchpoints within a unified digital framework. The work is intended to establish a consistent communication framework across corporate, professional and consumer-facing touchpoints, while creating a clearer relationship between Vidapharm as a healthcare company and the international brands within its portfolio.
The collaboration brings together Vidapharm experience in pharmaceutical distribution with Foster + Svensson MED specialized expertise in healthcare communication, creating a structured platform for the company’s next phase of digital, visual, marketing and e-commerce development.
ABOUT FOSTER + SVENSSON
Foster + Svensson is an award-winning European branding, communications, and marketing company with heritage back in 1746, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing and technology. Having bold experience and specialized skills in more than 20 industries, company provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Company approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Raiffeisen Bank, Banca Intesa, Addiko Bank, AikBank, Visa, Mastercard, Ericsson, Nokia, Telenor Group, Apple, Vodafone Group, A1 Telekom Austria Group, T-Mobile, CNN, RTS, Ringier Axel Springer, Samsung Group, Cheil, McCann Worldgroup, MullenLowe Group, Grey Worldwide, Carat, Dentsu Aegis Network, WPP, Publicis Groupe, Leo, Saatchi & Saatchi, Huawei, HONOR, Hisense, Gorenje, Asko, Ahold Delhaize, Maxi, Nestlé, Procter & Gamble, AstraZeneca, Richter Gedeon, URSAPHARM, Takeda, Vidapharm, Inditex, Massimo Dutti, Zara, Zara Home, BMW Group, Renault Group, FIAT, Knight Frank. Work culture and ethics includes business excellence and delivery of outperforming results.
Foster + Svensson in one of the founders of MAI Marina Abramović Institute.
