Foster + Svensson acquires one more artwork by Academician Ljubica Cuca Sokić – “The Figure”
Ljubica Cuca Sokić, a distinguished Serbian and Yugoslav painter of the 20th century, remains a defining figure in the region’s modern art history. Born in Bitola, she completed her education in Belgrade, where she studied under prominent artists and professors who shaped her early artistic development. Her career was further enriched by time spent in Paris, where she exhibited her works and absorbed the influences of the European art scene.
Throughout her artistic evolution, Sokić developed a visual language marked by restraint, clarity, and intimacy. While her earlier works explored still lifes, interiors, and human figures, her later practice moved toward reduction and essential form. This progression resulted in compositions that convey quiet tension and refined balance, where line and structure assume a central role.
The artwork “The Figure”, executed in drawing ink on paper, exemplifies this mature phase of her practice. Through a disciplined economy of means, the composition reveals the artist’s sensitivity to form, presence, and gesture. The medium itself underscores immediacy and precision, allowing the essence of the subject to emerge through deliberate, controlled expression.
Foster + Svensson is pleased to announce the acquisition of this original work, further strengthening its Private Art Collection with a piece that reflects both historical significance and artistic clarity. This acquisition builds upon the company’s continued engagement with the legacy of Academician Ljubica Cuca Sokić, following a previous inclusion of her work in the collection.
The presence of original artworks within the Foster + Svensson environment enables a direct encounter with artistic thought and process. Such proximity encourages deeper understanding of visual language, material exploration, and conceptual development – elements that resonate with the company’s own approach to creativity, strategy, and design.
Photo: The Figure, Ljubica Cuca Sokić.
The Foster + Svensson Private Art Collection is shaped through a deliberate and ongoing process of acquisition, guided by curatorial principles and expert insight. It brings together works of enduring cultural value, spanning historical legacy and contemporary expression. Each addition contributes to a broader narrative in which artistic excellence and intellectual inquiry are placed in continuous dialogue.
The Art Preservation program reflects the company’s belief that art holds lasting cultural and intellectual relevance. Each acquisition is considered not only for its aesthetic qualities, but also for its capacity to inform, inspire, and expand understanding. “The Figure” is a work of subtle strength, demonstrating how reduced form can convey profound presence.
Through its Private Art Collection, Foster + Svensson affirms a long-standing commitment to cultural engagement and artistic appreciation. The collection serves as a space where ideas, disciplines, and perspectives intersect, reinforcing the role of art as both a source of inspiration and a framework for critical thought. In this context, each artwork becomes part of an evolving dialogue, one that continues to inform the company’s vision and its contribution to the broader cultural landscape.
ABOUT FOSTER + SVENSSON
Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Raiffeisen Bank, Banca Intesa, Addiko Bank, AikBank, Visa, Mastercard, Ericsson, Nokia, Telenor Group, Apple, Vodafone Group, A1 Telekom Austria Group, T-Mobile, CNN, RTS, Ringier Axel Springer, Samsung, Cheil, Huawei, Hisense, Gorenje, Asko, Ahold Delhaize, Nestlé, Procter & Gamble, AstraZeneca, Richter Gedeon, Ursapharm, Inditex, Zara, BMW Group, Renault Group, Knight Frank. Work culture and ethics includes business excellence and delivery of outperforming results.
Foster + Svensson in one of the founders of MAI Marina Abramović Institute.
