Art collection
Since its foundation, Foster + Svensson has cultivated a distinguished tradition of artistic engagement that reflects and reinforces the company’s enduring cultural values. The Foster + Svensson Private Art Collection is the result of a deliberate and sustained practice of acquisition, guided by internal principles and the expertise of a dedicated art advisory council. From inherited works connected to historical figures such as Ivan Meštrović to carefully chosen pieces by globally esteemed and emerging artists alike, the collection represents a considered balance of legacy and contemporary expression. Each acquisition is made with discernment, ensuring that celebrated masters and promising new talents coexist within a continuously evolving collection.
The Art Preservation program embodies the company’s philosophy that art carries enduring cultural and intellectual value. More than a repository of visual works, it reflects a commitment to preserving heritage, inspiring inquiry, and enriching understanding. Each piece, whether a drawing, painting, photography, sculpture, poster, or print, is selected for its aesthetic merit and its capacity to illuminate creative processes and resonate with both historical and contemporary currents. This stewardship honors tradition while fostering forward-looking innovation.
Fervent support for the arts serves as a testament to our beliefs in the transformative power of creativity. We have been an avid art collectors and creators for over years, showcasing a profound appreciation for artistic and cultural expression as our stronghold.
Inspiration through mastery
Exposure to masterpieces by luminaries such as Milan Konjević, Nadežda Petrović, Ljubica Cuca Sokić, and Victor Vasarely provides a rare opportunity for reflection, study, and inspiration. This proximity enables employees and collaborators to absorb the methods, techniques, and vision of these artists, informing innovation, strategic insight, and the company’s approach to creative endeavors. By bridging artistic mastery with professional practice, the collection nurtures intellectual curiosity, cultural literacy, and creative depth, which permeates Foster + Svensson work in design, branding, communication, and strategic projects for clients and partners.
We acquired the following original artworks made by:
NADEŽDA PETROVIĆ (1873-1915), “Studija anatomije noge / Anatomical study of the foot”, Munich (Germany), from c. 1899.
ACADEMICIAN MILAN KONJEVIĆ (1898-1993), “Studija krave 1 / Cow study 1”, from 1954.
ACADEMICIAN MILAN KONJEVIĆ (1898-1993), “Studija krave 2 / Cow study 2”, from 1954.
JOVANA STOJANOVIĆ from the Faculty of Applied Arts in Belgrade (Calligraphy and Typeface Design academic study course in the class of Associate Professor Jana Oršolić), Belgrade (Serbia), from 2021.
VICTOR VASARELY (1906-1997), “XIV Olympic Winter Games”, Sarajevo (Yugoslavia), from c. 1983.
DUNJA JUNG (1972), “Najavljujući proleće / Announcing spring”, Belgrade (Serbia), from 2022.
UNKNOWN ARTIST, “Boje / Colors”, Kovin (Serbia), from 2024.
UNKNOWN ARTIST, “Boje i plaža / Colors and the beach”, Belgrade (Serbia), from 2024.
ACADEMICIAN LJUBICA CUCA SOKIĆ (1914-2009), “Kompozicija 4 / Composition 4”, Belgrade (Serbia).
ACADEMICIAN LJUBICA CUCA SOKIĆ (1914-2009), “Figura”, Belgrade (Serbia).
A portion of profits is allocated to acquiring and preserving works, building a curated repository whose significance grows over time. Each acquisition represents not only cultural preservation but also a reinforcement of the company’s patrimony, reflecting a vision in which business success, cultural investment, and societal enrichment advance together. Through this ongoing stewardship, Foster + Svensson contributes to a cultural legacy that bridges generations, safeguarding artistic achievement while fostering creativity and insight for the future.
Through the Private Art Collection and initiatives, Foster + Svensson exemplifies a corporate identity where cultural engagement, artistic excellence, and professional rigor converge. The artworks under the company’s stewardship stand as markers of artistic brilliance, embodying a refined appreciation for creativity as a defining human endeavor. By fostering this collection, the company honors the enduring dialogue between artists and audiences, between heritage and innovation, and between artistic insight and professional practice, a dialogue that continues to shape how we think, create, and contribute to the broader cultural landscape. Through this ongoing engagement, creativity, knowledge, and cultural awareness remain at the heart of Foster + Svensson vision, strategy, and enduring legacy.
Global engagement and the Marina Abramović Institute (MAI)
Foster + Svensson engagement with global contemporary art extends beyond collection and preservation. The company is proud to have been one of the founding contributors to the Marina Abramović Institute (MAI) in the United States. In 2013, Foster + Svensson provided strategic PR and communications support, enabling Marina Abramović to secure the global funds necessary for the establishment of MAI. The company is formally recognized with a founding certificate, underscoring its pivotal role in realizing this transformative cultural institution.
The initiative garnered international attention, with over 270 media features across leading outlets including The New York Times, CBS, Der Standard, SRF, El País, Die Welt, Arte, DPA, WDR, Zeit, RIA Novosti, Le Figaro, The Guardian, Sky Arts, Reuters, and prominent Serbian media. Coverage included interviews, reports, and articles highlighting both the MAI and Foster + Svensson contribution, demonstrating the company’s capacity to operate at the intersection of art, global culture, and strategic communication.
