Fosterova grupa
We operate within our own group of joint ventures and units, each providing services in various industries such as branding, marketing, communications, advertising, design, retail, business consulting, IT, technology, e-commerce, and corporate social responsibility. Our team consists of experts with over 20 years of work experience. We have introduced some of the revolutionary brands, products, services and offers on the markets, which still leads us to work and create.
Fosterova grupa (The Foster Group) has a five-tier structure, comprising the Marketing, brand and communication operations, Non-profit activities, Cosmetics, medical & pharmaceuticals operations, IT and technology, and Media publishing. The group consists of the Foster + Svensson marketing and branding company, Foster + Svensson Philanthropy, curated Foster + Svensson Private Art Collection, Foster + Svensson Brand Institute with educational courses, specialized unit for medical marketing communication Foster + Svensson MED™, Apothecary online drugstore, Apothecary LAB® skincare brand, and Thornet a technology partner company.
Foster + Svensson is branding, marketing communications and advertising company founded in Belgrade in 2013 and offers services in the areas of brand and identity design, digital, innovation, public relations, and corporate communications. The company consists of dedicated and professional people with extensive experience in telecommunications, banking, finance, oil industry, design, media, and consumer goods trade. New technologies and communications as well as design are the inspiration for business, and the principle is to create a unique and simple modern solutions with sustainable business values for clients. People from the Foster + Svensson have worked and created for, and with companies and brands such as AstraZeneca, La Roche-Posay, Avon, P&G, Pantene, RTS, Ringier Axel Springer, Turner Company, CNN, Telenor Group, Promonte, MTS, MTEL, Telekom Srbija, T-Mobile, A1 Telekom Austria Group, Vodafone, Telefónica, Orange, Sonera, Telia, SBB, Ericsson, Nokia, Apple, Samsung, Huawei, Gaggenau, Scavolini, Gorenje, Asko, Hisense, Knight Frank, Inditex, Zara, Zara Home, Hugo Boss, YSL, Saint Laurent, Dior, Estée Lauder Companies, L’Oréal Groupe, Knez Petrol, Pionir, Alco Group, Raiffeisen Bank, Addiko Bank, AikBank, HVB Bank, UniCredit Bank, Banca Intesa, Mastercard, Visa, Richter Gedeon, URSAPHARM, BMW Group, Renault Group, Fitpass, Heads Adriatic and others. Foster + Svensson is one of the founders of the Marina Abramović Institute (MAI).
Foster + Svensson Philanthropy is a special unit within the Foster + Svensson company that focuses on three programs with the goal of increasing awareness of global philanthropy and changing people’s culture towards better societies. Areas of promotion and focus are social inclusion, art preservation and the general welfare of people. The Foster + Svensson Philanthropy supports only those projects where the results will be available and benefit the public and humanity. Some of the activities so far include multi-year media campaigns to spread awareness about cerebral palsy, donations to the Charity Water Foundation, donations to the National Breast Cancer Foundation, the donation and establishment of the Marina Abramović Institute (MAI), and donation to the Multiple Sclerosis Association. The Foster + Svensson Philanthropy also aims to expose art and design, where we identify, promote, buy, and collect arts from the artists that will present legacy for next generation. We acquired and bought the original works of art made by Nadežda Petrović, Milan Konjević, Victor Vasarely, Dunja Jung, Daniela Fulgosi, Nina Todorović, Ljubica Cuca Sokić. From this point, we established a unique Private Art Collection, curated by professionals and advisory council.
Foster + Svensson Private Art Collection is the result of a deliberate and sustained practice of artworks acquisition, guided by internal principles and the expertise of a dedicated art advisory council. Since its foundation, Foster + Svensson has cultivated a distinguished tradition of artistic engagement that reflects and reinforces the company’s enduring cultural values. From inherited works connected to historical figures such as Ivan Meštrović to carefully chosen pieces by globally esteemed and emerging artists alike, the collection represents a considered balance of legacy and contemporary expression. Each acquisition is made with discernment, ensuring that celebrated masters and promising new talents coexist within a continuously evolving collection. The Art Preservation program embodies the company’s philosophy that art carries enduring cultural and intellectual value. More than a repository of visual works, it reflects a commitment to preserving heritage, inspiring inquiry, and enriching understanding. Each piece, whether a drawing, painting, photography, sculpture, poster, or a print, is selected for its aesthetic merit and its capacity to illuminate creative processes and resonate with both historical and contemporary currents. This stewardship honors tradition while fostering forward-looking innovation. Fervent support for the arts serves as a testament to our beliefs in the transformative power of creativity. We have been an avid art collectors and creators for over years, showcasing a profound appreciation for artistic and cultural expression as our stronghold. Foster + Svensson treats its art collection as part of the company’s identity and intellectual culture, rather than as conventional CSR content. We curate the collection through ideas such as legacy, artistic mastery, creative process, cultural value and dialogue between art and professional practice.
Foster + Svensson Brand Institute is an academy within the Foster + Svensson company that offers specialized educational masterclass education modules, programs and disciplines for personals and companies in the field of creative, design, advertising, marketing, and communications. It focuses on three programs, namely design studies (applied art in the modern business world), quality education and masterclass (lifelong learning opportunities in business and marketing), and leadership advisory (special tailor-made programs for managers, directors, V-level, and C-level management). The team of lecturers represents seasoned professionals with over 20+ years of experience and work in companies and brands such as BBC, RTS, Telenor Group, A1 Telekom Austria Group, Samsung Group, Cheil, and lectures at MEF Faculty, Faculty of Economics at Belgrade Univeristy, IREX School of journalism, as well as AIESEC Career and Management Days.
Foster + Svensson MED™ is a specialized unit which develops marketing solutions and communication material for healthcare, medical, and pharmaceutical industry. The solutions created by Foster + Svensson MED™ aim to help brands reach their patients and the professional public as simply as possible with immersive design and innovation that drives individual and social change. Foster + Svensson MED™ is a full service healthcare, medical and pharmaceuticals marketing communication solution partner. It provides strategic and creative services to medical institutions, pharmaceutical companies, clinics, healthcare institutions, medical equipment manufacturers, biopharma companies, pharmacies, from already established businesses and corporations to start-ups, to introduce and demonstrate innovations, products, and healthcare solutions in the simplest possible way to both patients and the professional audience, while also to redefine what it means to live healthier for longer. People at Foster + Svensson MED™ are experienced in communicating variety of therapeutic areas, procedures and protocols, on-site and online pharmacies, corporate and product designs, throughout the full brand life cycle. From point of creating a market analysis, product, brand, target audience, pricing, point of education and sale, to communicating unique brand proposition. Foster + Svensson MED™ is also fully involved and understand the chain of command starting from needs, product manufacturing of medicines, biosimilars and dietary supplements, to prescribers and distributors, where it excel the dynamics of intersections between all stakeholders.
Apothecary is an online high-end and luxury drugstore, focused on offering premium and top-quality skincare, face, body and hair care products. We want to change and enrich our market with new products. At the same time, we want to present quality products in a different way, different from the way that is common on the pharmaceutical and cosmetic market. That’s why everyone at Apothecary is dedicated to strict discipline and fine details. We do not compromise and if the product or material does not meet our criteria or industry standards, then we will not even offer such a product on the Apothecary website. Everything must be simple, clean, and precise. Apothecary was created at the beginning of 2020 when marketing company Foster + Svensson created an e-commerce and communication platform, which was recognized by the leading pharmaceutical companies in Serbia, both manufacturers and pharmacies. We realized that our platform is significantly different from others and that we can freely present it as independent, i.e., to be not just an e-commerce product off the shelf, but to really be an operational site. That’s how we created Apothecary. From an idea to a real operating company. Apothecary offers only original products, of proven quality and from reliable manufacturers. We cooperate and purchase products directly from manufacturers, suppliers, and distributors. Within its offer, Apothecary offers various products from brands such as Bayer, Thorne, Richter Gedeon, Biopharma, Chicco, Eucerin, Orthomol, Solgar, Hemofarm, Merz, Zeiss, L’Oréal, La Roche-Posay, Vichy, Biotherm, Lancôme, Clarins, Marvis, Guerlain, Bvlgari, Dior, Dior Homme, Estée Lauder, La Mer, Clinique, Tom Ford, Shiseido, YSL, Kérastase, Givenchy, Lancaster, Giorgio Armani, Versace, Dolce & Gabbana, Valentino.
Apothecary LAB, a pioneering skincare brand, offers innovative solutions based on bio-science and bio-technologies. Inspired by regenerative medicine, the brand creates a line of high-quality luxury cosmetics and skincare products. Developed by a pharmacist, Apothecary LAB unique private formula incorporates natural ingredients. The brand’s journey began in 2020, with over six years of dedicated research and development. Apothecary LAB creation coincided with the launch of Apothecary luxury drugstore, where product and brand development were undertaken simultaneously, driven by the brand’s unwavering commitment to exceptional standards. Apothecary LAB bio-science expertise is dedicated to creating safe, potent, sustainable, and natural skincare tailored to the diverse needs of men and women. Its products aim to combat the signs of skin aging, including hyperpigmentation, collagen and fibroblast stimulation, and photoaging. Apothecary LAB dermocosmetic anti-age treatments offer transformative results. Adhering to strict standards, Apothecary LAB only releases products that represent significant improvements to the industry and human well-being. Beyond innovation, the brand prioritizes safety and effectiveness, ensuring that its products deliver truly transformative results. Apothecary LAB vision is to become one of the most prestigious and innovative brands in the world.
Thornet is a technology company that provides essential digital infrastructure and services to businesses, enterprises, and public sector customers worldwide. Thornet offers a comprehensive range of ICT services, including access to data center ecosystems and connectivity, cloud and web hosting, application development, backup and disaster recovery services, and IT infrastructure and cloud management optimization for companies and enterprises. Thornet empowers businesses to unlock opportunities by digitizing and connecting their operations with customers, regulatories, the global community, and internally within the companies. Focus is on providing robust, fully tailored, and best-in-class security IT and technology measures to provided services. Thornet has expertise in hybrid solutions and business resiliency, enabling digital transformation or design for any brand. From establishing a domain name to activating web hosting servers, emails, designing a website, providing cybersecurity for digital infrastructure, and managing shared services centers, Thornet builds a secure digital stronghold for businesses. Hosting services include shared or private web hosting on HDD, SSD drives, Cloud hosting, and other services such as development and coding of websites, applications, microsites, newsletters, and emails. Dedicated servers located worldwide, including the most advanced cooled in Artctic, and SSL certificates are also available to enhance safety, security, service quality, data transfer speed, and site performance, ranging from basic websites to robust e-commerce solutions. Thornet solutions bring a contemporary ecosystem of digital services, IT security measures, and processes to its clients. A first-class reliability, while connecting everyone and everything.
