Expertise
At Foster + Svensson we have decades of experience in art, design, branding, marketing, advertising, product management, media and communication. We ran more than 2000 projects while working for major companies to be found in Fortune Global 500, such as HVB Bank, UniCredit Group, Raiffeisen Bank, Mastercard, Telenor Group, Ericsson, Apple, A1 Telekom Austria Group, Vodafone, Nestlé, Ahold Delhaize, P&G, RTS, Samsung, Cheil, Huawei, Hisense, Renault, Inditex, Zara, where we were able to learn and grow on both client and agency side. Over the years we have offered services to our clients together with diversified range of advertising networks such as Publicis Groupe, Leo Burnett, Starcom, Prodigious, WPP, Grey Worldwide, Carat, Dentsu Aegis Network, MullenLowe Group and McCann Worldgroup.
We consider that experience gathered at agencies, companies and conglomerates will help us benefit in shaping our company and ultimately in providing superior services to clients. As we understand both sides, we boldly stand as partner of our clients where they can rely on our expertise, consultancy, and never-seen professionalism. At Foster + Svensson we are very proud to be pioneers in some of the major branding, marketing and advertising activities, while being first in setting new trends not only in Serbia, but worldwide. We have introduced some of the revolutionary brands, products, services and offers on the Serbian and global market, which still leads us and motivates, to work and create beyond.
E-COMMERCE: We created first e-commerce website in Serbia1. For Telenor we created website with online handset purchase and prepaid top-up
APP: We created first app store in Serbia. For Telenor2 we made app store with apps, games, mobile content and more than 350.000 full tracks from major record labels such as Universal Music, Warner Music Group, SonyBMG, EMI, PolyGram, Ministry of Sound, PGP RTS. Telenor app store was created before Apple Store, Apple Music and Google Play were invented
EVENTS: We brought Rihanna3 to Serbia. For Telenor we organized main sponsorship event in Arena concert hall
STRATEGY: We brought Apple4 to Serbia. For Telenor we set-up all internal systems, procedures, pricing models, business cases and created strategy for introduction of Apple products, including iPhone first to Serbian market
PUBLIC RELATIONS: We rolled out global PR campaign for founding of MAI Marina Abramović Institute5 in Hudson (New York, USA) and became one of its founders
RETAIL: We constructed 3rd Samsung6 Experience Store in the world, located within shopping mall in Zagreb (Croatia) in only three months
SOCIAL MEDIA: We led Samsung7 social media in 11 countries (Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Hungary, Montenegro, North Macedonia, Romania, Serbia, Slovenia)
COMMUNICATION: We won over AOR (agency of record) and did digital communication for Raiffeisen Bank8. Global Finance magazine awarded Raiffeisen as best digital bank in Serbia
DIGITAL: We created global shared publishing center in Belgrade (Serbia) for maintaining Samsung.com9 websites and managing digital services in more than 54 countries worldwide
CREATIVE: We designed digital service communication for Huawei10. Promoters in offline retail were transferred to digital, to provide online service and kept business during Covid-19 pandemics while keeping and securing their jobs
DIGITALIZATION: We digitalized one century of artwork of Academician Svetomir Arsić Basara11
DESIGN: We created e-commerce visual guideline for Huawei12. eRetail guideline book includes how to set-up and create e-commerce website and implement it on partner’s website
1Telenor Serbia mobile operator in 2007 with support for online payment. Project awarded by Webfest (2007).
2Telenor Serbia mobile operator in 2006. Project awarded by Meffy (2008), Webfest (2009, 2010), PC Press (2010).
3Skymusic and Telenor Serbia for Telenor Music digital service in 2007.
4Apple arrival on Serbian market via Telenor Group and Telenor Serbia in 2009-2014.
5MAI Marina Abramović in 2013 Institute collected more than US$ 600.000 in less than 30 days for its founding.
6Samsung Croatia store in 2017 is 3rd SES store ever created in the world.
7Samsung Albania, Bosnia, Bulgaria, Croatia, Hungary, Montenegro, North Macedonia, Romania, Serbia, Slovenia in 2016.
8Raiffeisen Bank Serbia in 2018.
9Samsung global publishing center in 2018 covers Africa, Europe, North America, South America, Mid East.
10Huawei in Bosnia and Herzegovina, Croatia, Serbia, and Slovenia in 2020.
11Academician Svetomir Arsić Basara, a member of Serbian Academy of Arts and Science in 2020.
12Huawei in Bosnia and Herzegovina, Croatia, Montenegro, North Macedonia, Serbia, and Slovenia in 2020.
