Fosterova grupa
We operate within our own group of joint ventures and units, each providing services in various industries such as branding, marketing, communications, advertising, design, retail, business consulting, IT, technology, e-commerce, and corporate social responsibility. Our team consists of experts with over 20 years of work experience. We have introduced some of the revolutionary brands, products, services and offers on the Serbian market, which still leads us to work and create.
Fosterova grupa (The Foster Group) has a five-tier structure, comprising the marketing, brand and communication operations, non-profit activities, cosmetics, medical & pharmaceuticals operations, IT and technology, and media publishing. The group consists of the Foster + Svensson marketing and branding agency, a special unit within called Foster + Svensson Foundation, the Foster + Svensson Brand Institute, specialized unit for medical marketing communication Foster + Svensson MED™, Apothecary online drugstore, and Thornet a technology company.
Foster + Svensson
Foster + Svensson is branding, marketing communications and advertising agency founded in Belgrade in 2013 and offers services in the areas of brand and identity design, digital, innovation, public relations, and corporate communications. The agency consists of dedicated and professional people with extensive experience in telecommunications, banking, finance, oil industry, design, media, and consumer goods trade. New technologies and communications as well as design are the inspiration for business, and the principle is to create a unique and simple modern solutions with sustainable business values for clients. People from the Foster + Svensson agency have worked and created for, and with companies and brands such as AstraZeneca, La Roche-Posay, Avon, P&G, Pantene, RTS, Ringier Axel Springer, Turner Company, CNN, Telenor Group, Promonte, MTS, MTEL, Telekom Srbija, T-Mobile, A1 Telekom Austria Group, Vodafone, Telefónica, Orange, Sonera, Telia, SBB, Ericsson, Nokia, Apple, Samsung, Huawei, Gaggenau, Scavolini, Gorenje, Asko, Hisense, Knight Frank, Inditex, Zara, Zara Home, Hugo Boss, YSL, Saint Laurent, Dior, Estée Lauder Companies, L’Oréal Groupe, Knez Petrol, Pionir, Alco Group, Raiffeisen Bank, Addiko Bank, AIK Bank, HVB Bank, UniCredit Bank, Banca Intesa, Mastercard, Visa, Richter Gedeon, Ursapharm, BMW Group, Renault Group, Fitpass, Heads Adriatic and others. Foster + Svensson is one of the founders of the Marina Abramović Institute (MAI).
Foster + Svensson Foundation
Foster + Svensson Foundation is a special unit within the Foster + Svensson agency that focuses on three programs with the goal of increasing awareness of global philanthropy and changing people’s culture towards better societies. Areas of promotion and focus are social inclusion, art preservation and the general welfare of people. The Foster + Svensson Foundation supports only those projects where the results will be available and benefit the public and humanity. Some of the activities so far include multi-year media campaigns to spread awareness about cerebral palsy, donations to the Charity Water Foundation, donations to the National Breast Cancer Foundation, the donation and establishment of the Marina Abramović Institute (MAI), and donation to the Multiple Sclerosis Association. The foundation also aims to expose art and design, where we identify, promote, buy, and collect arts from the artists that will present legacy for next generation. We acquired and bought the works of art such as the original work by Nadežda Petrović from 1899, two original works by Milan Konjević from 1954, artwork made by Jovana Stojanović from the Faculty of Applied Arts in Belgrade (Calligraphy and Typeface Design academic study course) in the class of Associate Professor Jana Oršolić, original artwork by Victor Vasarely from 1983, and artwork by Dunja Jung from 2022.
Foster + Svensson Brand Institute
Foster + Svensson Brand Institute is an academy within the Foster + Svensson agency that offers specialized educational masterclass education modules, programs and disciplines for personals and companies in the field of creative, design, advertising, marketing, and communications. It focuses on three programs, namely design studies (applied art in the modern business world), quality education and masterclass (lifelong learning opportunities in business and marketing), and leadership advisory (special tailor-made programs for managers, directors, V-level, and C-level management). The team of lecturers represents seasoned professionals with over 20+ years of experience and work in companies and brands such as BBC, RTS, Telenor Group, A1 Telekom Austria Group, Samsung Group, and lectures at MEF Faculty, Faculty of Economics at Belgrade Univeristy, IREX School of journalism, as well as AIESEC Career and Management Days.
Foster + Svensson MED™ is a specialized unit which develops marketing solutions and communication material for healthcare, medical, and pharmaceutical industry. The solutions created by Foster + Svensson MED™ aim to help brands reach their patients and the professional public as simply as possible with immersive design and innovation that drives individual and social change. Foster + Svensson MED™ is a full service healthcare, medical and pharmaceuticals marketing communication solution partner. It provides strategic and creative services to medical institutions, pharmaceutical companies, clinics, healthcare institutions, medical equipment manufacturers, biopharma companies, pharmacies, from already established businesses and corporations to start-ups, to introduce and demonstrate innovations, products, and healthcare solutions in the simplest possible way to both patients and the professional audience, while also to redefine what it means to live healthier for longer. People at Foster + Svensson MED™ are experienced in communicating variety of therapeutic areas, procedures and protocols, on-site and online pharmacies, corporate and product designs, throughout the full brand life cycle. From point of creating a market analysis, product, brand, target audience, pricing, point of education and sale, to communicating unique brand proposition. Foster + Svensson MED™ is also fully involved and understand the chain of command starting from needs, product manufacturing of medicines, biosimilars and dietary supplements, to prescribers and distributors, where it excel the dynamics of intersections between all stakeholders.
Apothecary
Apothecary is an online premium and luxury drugstore, focused on offering premium and top-quality skincare, face, body and hair care products. We want to change and enrich our market with new products. At the same time, we want to present quality products in a different way, different from the way that is common on the pharmaceutical and cosmetic market. That’s why everyone at Apothecary is dedicated to strict discipline and fine details. We do not compromise and if the product or material does not meet our criteria or industry standards, then we will not even offer such a product on the Apothecary website. Everything must be simple, clean, and precise. Apothecary was created at the beginning of 2020 when marketing agency Foster + Svensson created an e-commerce and communication platform, which was recognized by the leading pharmaceutical companies in Serbia, both manufacturers and pharmacies. We realized that our platform is significantly different from others and that we can freely present it as independent, i.e., to be not just an e-commerce product off the shelf, but to really be an operational site. That’s how we created Apothecary. From an idea to a real operating company. Apothecary offers only original products, of proven quality and from reliable manufacturers. We cooperate and purchase products directly from manufacturers, suppliers, and distributors. Within its offer, Apothecary offers various products from brands such as Bayer, Thorne, Richter Gedeon, Biopharma, Chicco, Eucerin, Orthomol, Solgar, Hemofarm, Merz, Zeiss, L’Oréal, La Roche-Posay, Vichy, Biotherm, Lancôme, Clarins, Marvis, Guerlain, Bvlgari, Cartier, Dior, Dior Homme, Estée Lauder, La Mer, Clinique, Tom Ford, Shiseido, YSL, Kérastase, Givenchy, Lancaster, Giorgio Armani, Versace, Dolce & Gabbana, Valentino.
Apothecary LAB, a pioneering skincare brand, offers innovative solutions based on bio-science and bio-technologies. Inspired by regenerative medicine, the brand creates a line of high-quality luxury cosmetics and skincare products. Developed by a pharmacist, Apothecary LAB unique private formula incorporates natural ingredients. The brand’s journey began in 2020, with over five years of dedicated research and development. Apothecary LAB creation coincided with the launch of Apothecary luxury drugstore, but product and brand development were undertaken simultaneously, driven by the brand’s unwavering commitment to exceptional standards. Apothecary LAB bio-science expertise is dedicated to creating safe, potent, sustainable, and natural skincare tailored to the diverse needs of men and women. Their products aim to combat the signs of aging, including hyperpigmentation, collagen and fibroblast stimulation, and photoaging. Apothecary LAB dermocosmetic anti-age treatments offer transformative results. Adhering to strict standards, Apothecary LAB only releases products that represent significant improvements to the industry and human well-being. Beyond innovation, the brand prioritizes safety and effectiveness, ensuring that their products deliver truly transformative results. Apothecary LAB vision is to become one of the most prestigious and innovative brands in the world.
Thornet
Thornet is a technology company that provides essential digital infrastructure and services to businesses, enterprises, and public sector customers worldwide. Thornet offers a comprehensive range of ICT services, including access to data center ecosystems and connectivity, cloud and web hosting, application development, backup and disaster recovery services, and IT infrastructure and cloud management optimization for companies and enterprises. Thornet empowers businesses to unlock opportunities by digitizing and connecting their operations with customers, regulatories, the global community, and internally within the companies. Focus is on providing robust, fully tailored, and best-in-class security IT and technology measures to provided services. Thornet has expertise in hybrid solutions and business resiliency, enabling digital transformation or design for any brand. From establishing a domain name to activating web hosting servers, emails, designing a website, providing cybersecurity for digital infrastructure, and managing shared services centers, Thornet builds a secure digital stronghold for businesses. Hosting services include shared or private web hosting on HDD, SSD drives, Cloud hosting, and other services such as development and coding of websites, applications, microsites, newsletters, and emails. Dedicated servers located worldwide, including the most advanced cooled in Artctic, and SSL certificates are also available to enhance safety, security, service quality, data transfer speed, and site performance, ranging from basic websites to robust e-commerce solutions. Thornet solutions bring a contemporary ecosystem of digital services, IT security measures, and processes to its clients. A first-class reliability, while connecting everyone and everything.
