Foster + Svensson announces integration of Thornet, marking strategic evolution toward a fully digital future
Belgrade, Helsinki, Vienna — Foster + Svensson, an award-winning European branding, marketing, communications, and advertising agency, today announced the full integration of Thornet, a global technology partner and system integrator specializing in digital infrastructure and ICT services.
This milestone reflects a natural evolution driven by increasing global demand for digitalization across industries, organizations, and institutions of all sizes – where technology, data, and creativity are no longer separate capabilities, but fundamentally interconnected drivers of growth and relevance.
Through this integration, Thornet’s advanced capabilities in data center ecosystems, cloud and hosting solutions, connectivity, software development, and IT infrastructure optimization will become deeply embedded within Foster + Svensson’s existing service portfolio. The combined offering strengthens the agency’s ability to connect creativity, data, and technology – enabling clients to operate, adapt, and lead in an increasingly complex digital environment.
At the same time, Thornet will continue to operate as a dedicated technology partner and system integrator, expanding its services while working in closer alignment with Foster + Svensson’s strategic, creative, and digital solutions.
Photo: Introduction of the new Foster + Svensson logo and corporate identity.
The integration establishes Foster + Svensson as a single, unified point where creativity meets technology and digital – delivering a full spectrum of services across design, brand, marketing, infrastructure, and innovation. Clients will benefit from a seamless experience that combines strategic thinking, advanced technological capabilities, and data-driven insight, supported by first-class project management, deep industry understanding, and a strong commitment to service excellence.
With this step, Foster + Svensson moves closer to some of the world’s most advanced, top tier, and high-standard digital services and technologies, further strengthening its ability to create, develop, and evolve businesses and brands in a rapidly changing environment.
Photo: Mag. Vladimir von Bergdorff, MA, Managing Director of Foster + Svensson.
This moment also represents a significant transformation for Foster + Svensson itself. As part of the integration, the agency is undertaking a comprehensive brand refresh, introducing a new corporate identity that reflects its expanded capabilities and future direction. The transformation includes a new logo, refined typography, and an evolved color palette introducing violet with its shades, alongside orange, pink and grey, while also embracing selected elements of Thornet’s corporate identity. This change signals a broader repositioning of the agency, one that aligns its visual expression with its deepened role at the intersection of marketing, technology, and innovation.
By integrating Thornet’s infrastructure and expertise, Foster + Svensson further enhances its access to advanced digital capabilities, including AI-driven tools, automation systems, global hosting environments, and data center networks across the Nordics, DACH region, and wider Europe.
“Digitalization is no longer a transformation reserved for specific industries. It is a fundamental shift shaping how all businesses operate, communicate, and create value,” said Mag. Vladimir von Bergdorff, MA, the Group Managing Director of Foster + Svensson. “This integration represents more than growth; it reflects our commitment to change. By bringing together creativity and technology at a deeper level, we are evolving alongside our clients’ needs – enabling them to navigate complexity, drive meaningful progress, and build resilient, future-ready organizations. We brought together artistic legacy, creativity, digital infrastructure, technology convergence, and experience, at disposal to our clients.”
With a heritage rooted in design, architecture, and the arts dating back to 1860, Foster + Svensson continues to evolve its legacy, adapting to a world defined by constant change while remaining committed to precision, reliability, and delivering measurable business value. The integration reinforces the agency’s mission to design and drive innovation that improves the way organizations work and live – now with even more stronger technological foundation.
ABOUT FOSTER + SVENSSON
Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Raiffeisen Bank, Banca Intesa, Addiko Bank, AikBank, Visa, Mastercard, Ericsson, Nokia, Telenor Group, Apple, Vodafone Group, A1 Telekom Austria Group, T-Mobile, CNN, RTS, Ringier Axel Springer, Samsung, Cheil, Huawei, Hisense, Gorenje, Asko, Ahold Delhaize, Nestlé, Procter & Gamble, AstraZeneca, Richter Gedeon, Ursapharm, Inditex, Zara, BMW Group, Renault Group, Knight Frank. Work culture and ethics includes business excellence and delivery of outperforming results.
Foster + Svensson in one of the founders of MAI Marina Abramović Institute.
ABOUT THORNET
Thornet is a global technology partner and system integrator providing essential digital infrastructure and ICT services to businesses, enterprises, and public sector organizations. Its offerings include data center ecosystems, cloud and web hosting, virtual servers, application and software development, backup and disaster recovery, and IT infrastructure optimization. Thornet enables organizations to operate efficiently in a connected world by delivering reliable, scalable, and secure technology solutions that support digital transformation and long-term growth.
