URSAPHARM new office interior design and branding
URSAPHARM, a company dedicated to providing modern and high-quality eyecare pharmaceutical products, also prioritizes the well-being of its employees. In Serbia, URSAPHARM relocated to a spacious new office in New Belgrade, within the “Atrium” business complex.
Every business deserves a fresh start, and the new space embodies URSAPHARM’s positive, accommodating, and cordial nature. It fosters better connectivity, offering open spaces for collaboration, socializing, and business activities. Employees also have offices and meeting rooms directly connected to their headquarters in Germany and other subsidiaries worldwide.
When designing the interior for URSAPHARM, we prioritized natural light, reflecting the company’s commitment to eye health. The space is clean, uncluttered, and free from excessive details, featuring sharp and clear lines and predominantly white, gray, blue, orange, and yellow colors. Glass doors and walls allow natural light to flood the space, complemented by artificial lighting to create a warm and inviting atmosphere.
To align with the URSAPHARM brand, we branded the glass surfaces with a blue-ray valer, a raster of white and gray tones. We intentionally left a significant portion of the surface uncovered, allowing employees and visitors to see the entire space clearly.
This design choice mirrors URSAPHARM’s mission: to provide crystal-clear vision and vision.
The rays not only helped us brand the interior of the new offices but also effectively conveyed the essence of URSAPHARM’s operations.
Photo: Excerpt from project and photos of URSAPHARM new office interior design and branding by Foster + Svensson MED™
For over 50 years, the name URSAPHARM has symbolized the unwavering commitment to translating innovative pharmaceutical concepts into successful medicines and medicinal products. Today, URSAPHARM stands as an international pharmaceutical company, recognized as a market leader in Germany’s ophthalmology sector due to its extensive product range.
ABOUT FOSTER + SVENSSON
Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Raiffeisen Bank, Banca Intesa, Visa, Mastercard, Ericsson, Telenor Group, Apple, Vodafone Group, A1 Telekom Austria Group, T-Mobile, CNN, RTS, Samsung, Cheil, Huawei, Hisense, Ahold Delhaize, Nestlé, Procter & Gamble, AstraZeneca, Richter Gedeon, Ursapharm, Inditex, Zara, Renault Group, Knight Frank. Work culture and ethics includes business excellence and delivery of outperforming results.
Foster + Svensson is one of the founders of MAI Marina Abramović Institute.
