Foster + Svensson and Thornet have integrated Apple Pay and Google Pay into the Apothecary e-commerce website
Raiffeisen Bank state-of-the-art paymet gateway technology integrated within the Apothecary website allows real-time processing of transactions using payment cards or digital wallets. This exceptional payment experience ensures faster transactions, efficient management, and instant refunds, enhancing transparency and customer safety at the luxurious Apothecary drugstore.
Video: Raiffeisen Bank International AG.
A simplified checkout process enhances the shopping experience by allowing customers to navigate from cart to checkout effortlessly, making shopping easy and efficient. The new platform also offers improved fraud protection through the 3D Secure function, providing an additional layer of authentication for safe online transactions and ensuring a secure shopping experience.
Apothecary has recognized Raiffeisen Bank, a member of the Austrian Raiffeisen Bank International group (WBAG:RBI), as a robust financial institution that prioritizes its clients in Serbia. With a long-term success plan, the bank collaborates with clients to achieve stable and networked growth, fostering trust, responsibility, innovation, and a complete digital transformation, says Mag. Vladimir von Bergdorff, MA, Managing Director of Apothecary and Foster + Svensson, expressesing delight in the bank’s commitment to support its clients, facilitating their growth, and developing together.
The Apothecary luxury drugstore has integrated the e-commerce platform “RaiAccept” into its payment system, offering a unique cloud solution for online transactions. This state-of-the-art technology ensures seamless and uninterrupted processing of payments made with cards or digital wallets in real time. RaiAccept is a secure and user-friendly payment system that complies with PCI-DSS and PSD2 standards, replacing the existing platform used by Apothecary.
Photo: Raiffeisen Bank International AG, Visa Inc., Mastercard Inc., NBS, Apple Inc., Google Inc., Alphabet Inc.
Apothecary customers can expect enhanced security for transactions and purchases. Online payments with Visa, Mastercard, Maestro, and DinaCard remain available, while American Express credit cards are no longer accepted. Additionally, the digital transformation initiative introduces the option to pay using Apple Pay and Google Pay.
Apothecary will gradually transition its operations to Raiffeisen Bank in Serbia. The previous e-commerce solution and the current account at Banca Intesa will progressively be phased out until the final termination, which is scheduled for the first quarter of 2026 at the latest. This change will also eliminate the option of online payments using American Express credit cards.
Raiffeisen Bank International actively contributes to solving social challenges, promoting sustainability, and supporting entrepreneurship. Based in Austria, the bank utilizes modern banking and technological solutions at the group level and adapts them for its network in Central and Eastern Europe. As a member of the RBI Group, an established and award-winning banking group, Raiffeisen Bank is the third largest bank in Serbia, based on total net balance sheet assets (as reported to the NBS in Q3-2025).
Photo: Apothecary website at www.apothecary.rs
Apothecary has embraced the future with unprecedented speed and an advanced 5G network
This isn’t just about launching a new e-commerce platform, supporting digital wallets, and enhancing security. Apothecary is also investing in the technologies it uses daily. Their ICT infrastructure has been upgraded to include access to cutting-edge 5G network. This means faster site loading time and the ability to present products in the highest quality and most interactive way. By leveraging the 5G network and connecting various ICT systems, Apothecary can respond quickly to user requests and maintain its daily operations efficiently.
The 5G network also reduces response time (latency) and provides a more stable and faster view of the entire website. This is particularly beneficial for Apothecary, which is the first drugstore to use rich video banners and content on its site, setting it apart from other pharmacy, perfumery, and drugstore websites. Telecommunication companies play a crucial role in the industry, and by partnering with them, Apothecary digital ecosystem is thriving. This collaboration is leading to improved user experience, innovation, and the establishment of new business standards in the market. Apothecary is rejecting the conservative approach and established habits in marketing, sales, and communications, instead embracing a more relevant, rational, and modern approach.
The advanced 5G network in business drives efficiency and innovation by providing ultra-fast speeds, low latency, and massive connectivity. This enables advanced IoT, stronger encryption, device tethering, AI artificial intelligence, improved user experiences, faster online payment processing, better cloud experiences, and enhanced remote work capabilities. The 5G network also offers the potential for further business transformation in the online sales sector by facilitating real-time data, automation, and seamless mobile operation, thereby future-proofing companies for continued digital growth.
Foster + Svensson and Thornet are delighted to support the technological and operational upgrades of Apothecary core system, its integration with the Raiffeisen Bank RaiAccept online payment gateway, and the 5G connectivity of the IoT and intranet network for Apothecary.
ABOUT FOSTER + SVENSSON
Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Raiffeisen Bank, Banca Intesa, Visa, Mastercard, Ericsson, Telenor Group, Apple, Vodafone Group, A1 Telekom Austria Group, T-Mobile, CNN, RTS, Samsung, Cheil, Huawei, Hisense, Ahold Delhaize, Nestlé, Procter & Gamble, AstraZeneca, Richter Gedeon, Ursapharm, Inditex, Zara, Renault Group, Knight Frank. Work culture and ethics includes business excellence and delivery of outperforming results.
Foster + Svensson in one of the founders of MAI Marina Abramović Institute.
