Apothecary website nominated for the best site in the world

Belgrade – The Apothecary website at www.apothecary.rs, developed by the branding agency Foster + Svensson, was nominated for the best website in the whole world in the “Websites (Web)” category. This nomination comes from professionals in the creative and advertising industry who are members of the Creativepool site. These awards are given once a year and the best are chosen by the votes of the members, i.e. audience, as well as by global judges – professionals in the field of marketing and advertising, and directors of creative and marketing agencies.

Audience voting lasts until July 23, while the award ceremony will be held on September 9, 2021 in London, UK. Individuals, representatives of marketing agencies, companies, and brands in the creative industry participate in this year’s competition for the best titles, which represents this award in the light of one of the best awarded in the field of marketing and advertising. Awards are given in 39 categories, such as television, production, print media, digital media, websites, animations, creative, branding, direct advertising, applications, PR, social networks, typography, packaging, photography and others.

The jury consists of experts from companies and agencies such as FCB, BBDO, Grey, Publicis, Ogilvy, TBWA, Havas, VMLY&D, Saatchi & Saatchi, Iris, Cheil, McCann, WPP, OMD, WundermanThompson, Dentsu, Leo Burnett, BBC Creative, PepsiCo, Shell, Virgin, IMAX, Sony, Reckitt Benckiser, Facebook.

In addition to the Apothecary website and the branding agency Foster + Svensson which is behind the creative work, this years works comes from the clients and agencies such as: Rolex, Tommy Hilfiger, Ikea, Libresse, BMW, Samsung, Microsoft, PepsiCo, Amstel, United Nations, American Express, Barclaycard, Verizon, Aston Martin, Heineken, KFC, Coca-Cola, BBC, FIFA, British Telecom, Google, Netflix, Philips, Xbox, Doritos.

The online drugstore “Apothecary” was designed and built during 2020, the year of the Covid-19 virus pandemic, while the promotion and commissioning took place at the beginning of October.

Vladimir Suvodolac, the leader of the team that designed this website, says that the main “guide” was the simplicity and ease of use of the site, as well as a minimalistic approach to the display of all the necessary elements that provide visitors and customers with all the necessary information.

Our main goal was to set up a high-quality design of the entire site that we made clean and tidy. A website which needs to be informative and where products are available in one or two clicks away, and at the same time to enable product brands to be seen and recognized. Apothecary was created at the beginning of 2020 when the branding agency Foster + Svensson created an e-commerce and communication platform, which was recognized by the leading pharmaceutical companies in Serbia, both manufacturers and pharmacies. We realized that our platform is significantly different from others and that we can freely present it as independent, ie. to be not just an e-commerce product off the shelf, but to really be an operational site. That’s how we created Apothecary. From an idea, to a real operating company. Apotecary is an Internet store that is visibly rigorous within its own brand, subtly disciplined in communication between other brands and aligned with the guidelines necessary as an obligation for all manufacturers and the drugstore as a whole. In addition, we wanted the product information to be comprehensive and relevant to customers, just like the product search, which is intelligent so that customers can find tthe products they like in a very short time.

Created by Foster + Svensson

Created by the branding agency Foster + Svensson as a case study of e-commerce with an emphasis on clean, innovative and digital contemporary design, Apothecary has evolved from a purely conceptual design to a fully operational online drugstore focused on offering premium products for a better life. We want to change and enrich our market with new products. At the same time, we want to present quality products in a different way, different from the way that is common on the market. That’s why everyone at Apothecary online drug store is dedicated to strict discipline and fine details. We do not make compromises and if the product or material does not meet our criteria and standards, then such product will not be offered on the Apothecary website. Everything must be simple, clean and precise. Every moment spent on the site encourages the customer for further product search and shows how design can be a place to express creativity, even within online sales. In this way, we created Apothecary Internet drugstore where we would like to shop and come back again, says Vladimir Suvodolac from the branding agency “Foster + Svensson”.


The Apothecary website is the only one from Serbia and our region that has been nominated for this prestigious award given by Creativepool. The voting of the audience and the jury lasts until July 23, while the award ceremony will be organized on September 9, 2021.



Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and founded in 2013 in Serbia, who put forward well-considered design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 14 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500, such as HVB Group, UniCredit Group, Telenor Group, Ericsson, Apple, A1 Telekom Austria Group, RTS, Samsung, Cheil, Huawei, Hisense. Work culture and ethics includes business excellence and delivery of outperforming results.


Foster + Svensson is one of the founders of MAI Marina Abramović Institute.