Foster + Svensson creates specialized unit which develops marketing solutions for healthcare and pharmaceutical industry
Named Foster + Svensson MED™, the newly specialized unit of advertising agency aim to support clients reach their patients and the professional public as simply as possible with immersive design and innovation that drives individual and social change.
Foster + Svensson MED™ is created to design complex solutions within the area of healthcare, medicine and pharmacy, and transform them into effective, yet simple, proactive & attractive printed and digital materials, such as corporate, conference and product presentations, documents and white papers, brochures, books, professional literature, product naming, product packaging, labeling, branding, 3D modelling and animation, data visualization, website development and design, social media, e-commerce, microsites, PR and regulatory affairs.
Foster + Svensson MED™ is a full service healthcare, medical and pharmaceutical marketing communication solution partner. Ultimate goal is to provide strategic and creative services to medical institutions, pharmaceutical companies, clinics, healthcare institutions, medical equipment manufacturers, biopharma companies, and pharmacies, from already established businesses and corporations, to start-ups, so it could introduce and demonstrate innovations, products, and healthcare solutions in the simplest possible way to both patients and the professional audience, while also to redefine what it means to live healthier for longer.
Photo: Foster + Svensson MED™ logo.
It is understood that there is a confrontation between professional jargon and the one used by people in their daily lives. It can be a barrier of understanding the messages, understanding how serious health conditions could be, and what kind of support people do really need. Either by having regular check-ups with the physicians, going to a laboratory, having any type of for example scan (X-ray, CT, MRI, PET, DXA, ultrasound, nuclear medicine, radiography, etc.), taking medicines or going to therapies, it could bring enormous amount of information that all must process. But it is not only that people with health conditions or possible conditions are affected. The caregivers, family, friends and colleagues could be affected as well, due to a change in peoples’ lives.
Foster + Svensson MED™ is here to create a bridge between patients and healthcare, medical and pharmaceuticals companies, to guide not only people, but brands team along the way, while simplifying messages, and providing answers and solutions which will improve that journey for both physicians and patients. Team at Foster + Svensson MED™ is consisted of experienced strategists and designers, many with more than 20 years of experience in communication and market access. Fully immersed in the healthcare landscape, Foster + Svensson MED™ is investing in staying up to date with the constantly changing market and innovations in healthcare.
At Foster + Svensson MED™, people truly understands the human aspect of the healthcare journey. From point of accepting the fact that it is needed to visit a physician, to decide on healthcare system, to variety of diagnostics, newly heard terms and phrases, newly diseases and condition knowledge, therapies and maybe even a change of life.
People at Foster + Svensson MED™ are experienced in communicating variety of therapeutic areas, procedures and protocols, on-site and online pharmacies, corporate and product designs, throughout the full brand life cycle. From point of creating a market analysis, product, brand, target audience, pricing, point of education and sale, to communicating unique brand proposition. People at Foster + Svensson™ are also fully involved and understand the chain of command starting from needs, product manufacturing of medicines, biosimilars and dietary supplements, to prescribers and distributors, where team excel the dynamics of intersections between all stakeholders, since within our group of companies we have our own online drug store and production of galenic products.
The creative team at Foster + Svensson MED™ consists of copywriters, designers, marketers and strategists, with decades of experience in market access and healthcare communications. While having competence and skills to create 3D animations and design communication material, specialized team can demonstrate how medical device, or pharmacological product affects the patient. Experience and skills are expressed in copywriting of various digital and print material, where team can write either professional, or easy to understand articles, texts, copies, presentations and documents, followed by immersive graphic design, product and life journey.
ABOUT FOSTER + SVENSSON
Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and incorporated in 2013 in Serbia, who put forward well-considered contemporary design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 20 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500 and top-tier companies, such as HVB Bank, UniCredit Bank, Telenor Group, Ericsson, Apple, Vodafone Group, A1 Telekom Austria Group, RTS, Samsung, Cheil, Huawei, Hisense, Ahold Delhaize, Procter & Gamble, Richter Gedeon, AstraZeneca, Banca Intesa, Raiffeisen Bank, Mastercard, Inditex, Zara, Renault Group. Work culture and ethics includes business excellence and delivery of outperforming results.
Foster + Svensson in one of the founders of MAI Marina Abramović Institute.
