Foster + Svensson launches e-commerce website for Apothecary

Belgrade – Foster + Svensson created and launched e-commerce website for Apothecary drugstore. Apothecary is a health and beauty online drugstore which endeavour finest quality body, hair, skincare and dermocosmetic products. It sells dietary supplements, beauty and cosmetics products within its website at

Created as e-commerce case study with spotlight on its innovative and digital contemporary design, Apothecary evolved from pure concept design to fully operative online drug store focused on offering supreme products for more beautiful life. Apothecary is contributing to popular culture by promoting high quality product design, healthier lifestyle and overall wellbeing of people.

Our main goal at Foster + Svensson was to position high quality design of e-commerce website within its core, to make it clean and pure, informative, click or two away for visitors, yet allowing product brands to be seen and recognized according to its own brand guidelines. Having online store which will be visibly rigorous within own brand, being subtly disciplined with communication among other brands, and aligning with brand guidelines was set as a must for all product manufactures and drugstore overall. Besides, product information is to be comprehensive and relevant to customers, just like product search bar which needs to be intelligent and find product in short time, says Vladimir Suvodolac, Managing Director of Foster + Svensson.

That is how we came to idea to grow Apothecary. Created by branding agency as an e-commerce case study with spotlight on its pure, innovative and digital contemporary design, Apothecary evolved from pure concept design to fully operative company and online drugstore focused on offering supreme products for more beautiful life. An online store which endeavour finest quality body, hair, skincare and dermocosmetic products.



Designed and developed by Foster + Svensson

Every single communication touchpoint within Apothecary, no matter if it is digital or offline, became place to express creativity and amaze customers how design impacts and can change our world. Team at Foster + Svensson working on Apothecary brand is led by Apothecary slogan “Life more beautiful”. It pervades through communication, products and all touchpoints, while constructing solid premium look and feel, available to all. This includes shipping packaging, where people at Apothecary are paying special attention on how items will be packed and delivered to their customers. No matter what the price of purchased product is, Apothecary is treating all its customers on first class level, allowing people to experience superior and premium online shopping. Because at the end, life can be more beautiful, and such strong claim needs to be legitimate and fulfill brand promise.


Before it was launched, the global creative industry network “The World Brand Design Society” and “Creativepool” from London, United Kingdom, featured Apothecary brand and design work on their websites. Showcase with selected work for Apothecary brand identity can be viewed on both World Brand Design Society and Creativepool websites.


People at Foster + Svensson are proud to stand behind robust work on Apothecary brand, and grateful to see fully operational registered company and e-commerce website as live.



Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and founded in 2013 in Serbia, who put forward well-considered design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 14 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500, such as HVB Group, UniCredit Group, Telenor Group, Ericsson, Apple, A1 Telekom Austria Group, RTS, Samsung, Cheil, Huawei, Hisense. Work culture and ethics includes business excellence and delivery of outperforming results.


Foster + Svensson is one of the founders of MAI Marina Abramović Institute.