Apothecary nominated for the best website for the second time

London / Belgrade – The Internet drug store “Apothecary” has been nominated for the best Internet and e-commerce site in the “Web – Internet Sites” category for the second year in a row by professionals in the creative and advertising industry who are members of the Creativepool site. The awards are given every year in several different categories that cover almost all areas of marketing and constitute a kind of recognition for the displayed creativity. Voting consists of two parts: voting by the audience and voting by global judges – expert jury. The jury that will decide on the nominations in this category consists of directors, founders and creative directors of agencies and companies such as Reckitt, R/GA, Publicis Groupe, Think Design Collaborative and McCann MRM.

“The voting of the audience and the jury lasts until July 14, 2022, while the award ceremony will be organized on September 1st in London, as every year. This year’s awards will be awarded in 42 categories, which is 3 additional categories more than in 2021.”

Along with the Apothecary website, this year the projects of the following agencies and clients were also nominated: Wunderman Thompson, Huge, Grey, Swatch, Fuji Film, ITV, ASDA, Cadbury, Viasat, Hill+Knowlton Strategies, Ketchum, PepsiCo, TBWA, O2 , Saatchi & Saatchi, Bank of England, Lipton, Durex, Interbrand, Sensodyne, GSK, Wrigley’s, Spar, Honor, Castrol, Blackrock, McCann, Red Bull, Iris, Nestlé, KitKat, Semrush, BBD, LVMH Moët Hennessy, Bacardi, Hendrick’s Gin, Ikea, Amazon, Airbnb, Financial Times, Jo Malone, EasyJet, Doritos, Lay’s, Lloyds Bank, Dior, Carlsberg, Fiji Water, Lidl, Colgate, Havas, Lego, Momentum, Coca-Cola, Nike, Raiffeisen Bank.

Apothecary website at www.apothecary.rs


“Apothecary” was created in 2020 by the marketing agency Foster + Svensson at the time of the COVID-19 virus pandemic, when there was a limited possibility of movement and social connection. The e-commerce platform, primarily created for the needs of clients from the pharmaceutical industry, has evolved from an agency product and conceptual design to a fully operational online store and independently registered drug store. In a very short time, “Apothecary” has positioned itself as an online drug store focused on offering top quality products for a better life. That was the right moment in which the agency showed in an operational example that it can not only develop an e-commerce platform, but the entire electronic business, which moved from words to actions and fully understood all the advantages and challenges of e-commerce.

– In these two years, we have come a long way and what is most important is that we managed to build recognition and uniqueness, to unify the offer of pharmaceutical and cosmetic products in a true example of a premium brand. In addition, we are constantly striving to further improve the experience of customers visiting Apothecary, making the site easy and user-friendly. In 2021, in cooperation with Banca Intesa, we introduced the purchase of products with payment cards of all international and domestic card organizations such as Visa, Mastercard, Maestro, American Express and domestic DinaCard. At the same time, we set ourselves and our customers a deadline for product delivery of up to 5 working days, however, this year we exceeded that deadline to an average delivery of up to 2 working days from the moment of order confirmation. On the other hand, we have upgraded the servers where “Apothecary” is located in order to make the purchase process itself faster, but also to be able to increase the number of published products on a daily basis. We exceeded this goal by +102%, which means that this year we have the opportunity to publish twice as many products on the “Apothecary” site, compared to the previous year. This enabled us not only to upgrade the server, but also to improve the CMS system, where we introduced automation during product registration, which contributed to shortening the time for creating pages on the site.

We still want to change and enrich the market by introducing new products, but also to continue with the current practice, which is to present all products in a high-quality way, paying attention to the details of the products themselves, as well as their presentation on the site. “Apothecary” presents the offer by showing the functional and use values of the product, so that customers would be able to see all aspects of the product before the actual purchase. We are extremely pleased and honored that the “Apothecary” site nomination is alongside global agencies and brands such as Wunderman Thompson, PepsiCo, Saatchi & Saatchi, Interbrand, GSK, Blackrock, McCann, Nestlé, LVMH Moët Hennessy, Amazon, Jo Malone, Dior, Raiffeisen Bank, said Vladimir Suvodolac, executive director of the “Foster + Svensson” marketing agency, which designed and created the complete concept of the “Apothecary” online drug store.

Audience and jury voting lasts until July 14, while the award ceremony will be organized on September 1st, 2022.



Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and founded in 2013 in Serbia, who put forward well-considered design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 14 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500, such as HVB Group, UniCredit Group, Telenor Group, Ericsson, Apple, A1 Telekom Austria Group, RTS, Samsung, Cheil, Huawei, Hisense. Work culture and ethics includes business excellence and delivery of outperforming results.


Foster + Svensson is one of the founders of MAI Marina Abramović Institute.