Foster + Svensson ads original Victor Vasarely artwork to its private collection
Belgrade – Foster + Svensson an award-winning European communications and advertising agency, continues to support contemporary artists, by adding new work to its private art collection. To our collection, we added original artwork from 1983 by Victor Vasarely (1906-1997) called “XIV Olympic Winter Games, Sarajevo, 1984”.
Victor Vasarely was a Hungarian-French artist, who is widely accepted as a “grandfather” and leader of the Op art movement. Vasarely was born in Pécs and grew up in Pöstény and Budapest, where, in 1925, he took up medical studies at Eötvös Loránd University. In 1927, he abandoned medicine to learn traditional academic painting at the private Podolini-Volkmann Academy. In 1928/1929, he enrolled at Sándor Bortnyik’s private art school called Műhely, then widely recognized as Budapest’s centre of Bauhaus studies, where he was focused on applied graphic art and typographical design. In Budapest, he worked for a ball-bearings company in accounting and designing advertising posters. Vasarely became a graphic designer and a poster artist during the 1930’s combining patterns and organic images with each other. Vasarely left Hungary and settled in Paris in 1930. He worked as a graphic artist and as a creative consultant at the advertising agencies Havas, Draeger, and Devambez.
Victor Vasarely eventually went on to produce art and sculpture using optical illusion. Over the next three decades, Vasarely developed his style of geometric abstract art, working in various materials but using a minimal number of forms and colours. In 1972 the famous Vasarely diamond was designed, a logo for Renault automotive company. Working with his son Yvaral, the founder of Op art created a logo based on parallel lines. The result was both simple and intricate, high-tech and visually attractive. The Renault 5 became the first car model to feature the “new diamond”. In 1983 and 1984 he designed poster for XIV Olympic Winter Games in Sarajevo, Yugoslavia.
For decades of its work, Vasarely was awarded by Guggenheim Prize, French Chevalier de L’Ordre de la Légion d’honneur, Art Critics Prize Brussels and Gold Medal at the Milan Triennial.
Vasarely is widely accepted as a “grandfather” and leader of the Op art movement. Op art, short for optical art, is a style of visual art that uses optical illusions. Op artworks are abstract, with many better-known pieces created in black and white. Typically, they give the viewer the impression of movement, hidden images, flashing and vibrating patterns, or swelling or warping. The antecedents of op art, in terms of graphic and color effects, can be traced back to Neo-impressionism, Cubism, Futurism, Constructivism and Dada.
Art and design are the core of Foster + Svensson. From our beginnings we spotlighted and supported some major art activities, like founding MAI Marina Abramović Institute, supporting exhibitions and buying art, like original artworks from Nadežda Petrović, two from Milan Konjović, and work made by Jovana Stojanović from the Faculty of Applied Arts in Belgrade (Calligraphy and Typeface Design academic study course) in the class of Associate Professor Jana Oršolić. This very art we buy (sculptures, paintings, prints, drawings) is done from part of profit we make, and where we invest in future history by buying it and displaying at Foster + Svensson as our legacy and investment in contemporary art. It is also a way how we express our support and recognition to the artists.
At Foster + Svensson, people are focused on increase of global philanthropy awareness and change of people culture towards better societies. Art preservation represent one of three pillars within Foster + Svensson foundation, where we identify, promote, buy and collect arts, that will become legacy for generations to come.
To our contemporary art collection, we added original artwork from 1983 by Victor Vasarely (1906-1997) called “XIV Olympic Winter Games, Sarajevo, 1984”.
ABOUT FOSTER + SVENSSON
Foster + Svensson is an award-winning European branding, communications, and advertising agency with heritage back in 1860 and founded in 2013 in Serbia, who put forward well-considered design, digital and innovation. Operating worldwide as part of Fosterova grupa, Foster + Svensson is positioned as professional services company, providing broad range of services and solutions in area of marketing. Having bold experience and specialized skills in more than 14 industries, agency provides services to all company sizes. People at Foster + Svensson design brands, use digital technology, data, and strategy to create contemporary visual identities, services, and experiences to help corporate clients improve their performance and manage sustainable business value for stakeholders. Foster + Svensson design and drive innovation to improve the way world works and lives. Agency approach is to be precise, punctual, and reliable to its clients, where it ran more than 2000 projects while working for major companies to be found in Fortune Global 500, such as HVB Group, UniCredit Group, Telenor Group, Ericsson, Apple, A1 Telekom Austria Group, RTS, Samsung, Cheil, Huawei, Hisense. Work culture and ethics includes business excellence and delivery of outperforming results.
Foster + Svensson is one of the founders of MAI Marina Abramović Institute.